yamaguchi, japan georgia circa 2007. how do people travel? how do they perceive different sources or...
TRANSCRIPT
How do people travel?
How do they perceive different sources or forms of information?
What do they expect from a travel/destination site?
What do they prioritize?
What type of features elicit a positive reaction? Negative?
Novice
Expert
Two User Archetypes
International traveler, interested in and enjoys going to different countries
Familiar with getting around in unfamiliar countries
Experience living in or travelling regularly to Japan Some familiarity with language and customs Understands unique challenges of travelling in the
country and what it has to offer
Round 1
Round 2
Card Sorting
Prototype, low-fidelity
“Every place is beautiful if you get the right spin, right photo”
It’s a business, they’re trying to sell this place, it might be wonderful but there’s a bit of salesmanship there”“
“Knowing really what’s going on in that place, that’s original and that’s real and not culturally imported from America”
“so often you use Googlemaps, but I still think it can be helpful to orient, especially if it’s within a specific context”
TECHNICAL DIFFICULTIES
Check the audio!
CONTROLLED ENVIRONMENT
card sorting + brunch = not so greatGIVE A USER SCENARIO
Before testing to help them imagine themselves in that situation