yahoo! reaches 4 out of 5 people in the world! and 3 out of 4 people in the us!
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Yahoo! reaches 4 out of 5 people in the world!
And 3 out of 4 people in the US!
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If Yahoo! were a country, it would be
the third largest behind India and
China.
Yahoo! Internal Data
In fact…….In fact…….
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In one specific area?
But what if you only need to reach people….
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Yahoo! can do that too!
Yahoo! Geographic TargetingThe Power of Knowing ‘Where’…
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1. Does user have ULM settings?
If Yes, show ad.
2. Can we filter out user-locations from
IP data with 90% confidence?
If Yes, show ad.
3. Does low confidence IP
address match user registration
info?If Yes, show ad.
Yahoo! Geographic Targeting: Industry-leading Accuracy
Greater Accuracy =
Fewer wasted impressions
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Yahoo! reaches local users in Pender, New Hanover, and Brunswick, and you can too!
• Run of Network –
Ads rotate throughout the majority of Yahoo! network on pages including: News, Sports, Weather,
Entertainment, Shopping, and Mail. This is a cost effective way to saturate the market! An awesome
tool for the Battleship, whose target market is wide!
• Behavioral Targeting –
Ads are served only to people who are interested in area entertainment! OR, you provide a list of
specific demographics, and we serve the ads to that target customer. Excellent way to eliminate the
waste and reach the right person!
• Geo Targeting–
Yahoo! Geo Targeting offers a variety of geographical options allowing you to hyper target individual
zip codes in a certain area.
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Yahoo! Campaigns• Ad Sizes: Large Rectangle, Monster, North Ad, Skyscraper• Targeting Options: Run of Network/Behavioral Targeting/Geo. You can do one, two,
or all three to reach your target customer. on Yahoo.com • Impressions available in bulk: You can do 600,000 impressions over the year, or
40,000 impressions for 1 month. You choose how you would like to disperse them, based off of your annual marketing plans! (Minimum 40,000)
• CPM: Depends on Campaign Perimeters & Impression Amount. CPM can be as low as $10 for a Run of Network annual, and changes based on each layer of targeting.
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Newspapers can now reach more Internet users in their market than any other local media outlet…hands down!
StarNewsOnline.com + Yahoo.com = 8 out of 10 local reach
8 out of 10!