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Yahoo powerpoint for assignment

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Page 1: Yahoo Powerpoint
Page 2: Yahoo Powerpoint

When was Yahoo! started?

• Yahoo! was started at Stanford University. It was founded in January 1994 by Jerry Yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web". In April 1994, Jerry and David's Guide to the World Wide Web was renamed "Yahoo!". The yahoo.com domain was created on January 18, 1995.

Page 3: Yahoo Powerpoint

• Carol Bartz replaced co-founder Jerry Yang as CEO in January 2009, but was fired by the board of directors in September 2011; Tim Morse was appointed as interim CEO following Bartz's departure.  Former Paypal president Scott Thompson became CEO in January 2012 and after he resigned was replaced by Ross Levinsohn as the company's interim CEO on May 13, 2012. As of May 2013, former Google employee Marissa Mayer is the company's CEO.

Page 4: Yahoo Powerpoint

David Filo & Jerry Yang

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• Upon the April 1994 renaming of Jerry and David's Guide to the World Wide Web to Yahoo!, Yang and Filo said that "Yet Another Hierarchical Officious Oracle" was a suitable backronym for this name, but they insisted they had selected the name because they liked the word's general definition, as in Gulliver's Travels by Jonathan Swift: "rude, unsophisticated, uncouth." Its URL was akebono.stanford.edu/yahoo.

Page 6: Yahoo Powerpoint

• While the yahoo.com domain was created in January 1995,by the end of 1994 Yahoo! had already received one million hits. Yang and Filo realized their website had massive business potential, and on March 2, 1995, Yahoo! was incorporated. On April 5, 1995, Michael Moritz of Sequoia Capital provided Yahoo! with two rounds of venture capital, raising approximately $3 million. On April 12, 1996, Yahoo! had its initial public offering, raising $33.8 million by selling 2.6 million shares at the opening bid of $13 each.

Page 7: Yahoo Powerpoint

• The word "Yahoo" had previously been trademarked for barbecue sauce, knives (by EBSCO Industries) and human propelled watercraft (by Old Town Canoe Co.). Therefore, in order to get control of the trademark, Yang and Filo added the exclamation mark to the name. However, the exclamation mark is often incorrectly omitted when referring to Yahoo!.

Page 8: Yahoo Powerpoint

• On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, Rocketmail, became Yahoo! Mail. Yahoo! also acquired ClassicGames.com and turned it into Yahoo! Games. Yahoo! then acquired direct marketing company Yoyodyne Entertainment, Inc. on October 12, 1998. In January 1999, Yahoo! acquired web hosting provider GeoCities. Another company Yahoo! took over was eGroups, which became Yahoo! Groups in June 2000. On March 8, 1998, Yahoo! launched Yahoo! Pager,[16]an instant messaging service that was renamed Yahoo! Messenger a year later.

Page 9: Yahoo Powerpoint

• In 2004, in response to Google's release of Gmail, Yahoo! upgraded the storage of all free Yahoo! Mail accounts from 4 MB to 1 GB, and all Yahoo! Mail Plus accounts to 2 GB. On July 9, 2004, Yahoo! acquired e-mail provider Oddpost to add an Ajax interface to Yahoo! Mail Beta. Google also released Google Talk, a voice over IP and instant messaging service, on August 24, 2005. On October 13, 2005, Yahoo! and Microsoft announced that Yahoo! Messenger and MSN Messenger would become interoperable. In 2007, Yahoo! took out the storage meters, thus allowing users unlimited storage.

Page 10: Yahoo Powerpoint

• Yahoo! Launch became Yahoo! Music in February 2005. On March 20, 2005, Yahoo! purchased photo sharing service Flickr. That same month, the company launched its blogging and social networking service Yahoo! 360°. In June 2005, Yahoo! acquired blo.gs, a service based on RSS feed aggregation. Yahoo! then bought online social event calendar Upcoming.org, in October 2005. Yahoo! acquired social bookmark site del.icio.us in December 2005 and then playlist sharing community webjay in January 2009.

Page 11: Yahoo Powerpoint

• Yahoo! Next is an incubation ground for future Yahoo! technologies currently in their beta testing phase, similar to Google Labs. It contains forums for Yahoo! users to give feedback to assist in the development of these future Yahoo! technologies.

• In early 2006, Yahoo! offered users the chance to beta test a new version of the Yahoo! homepage. However, it currently only supports Internet Explorer and Mozilla Firefox. Users of other browsers, such as Opera, have criticized Yahoo! for this move. Yahoo! says they intend to support additional browsers in the future.

• On August 27, 2007, Yahoo! released a new version of Yahoo! Mail. It added Yahoo! Messenger integration (which included Windows Live Messenger due to the networks' federation) and free text messages (not necessarily free to the receiver) to mobile phones in the U.S., Canada, India, and the Philippines.

Page 12: Yahoo Powerpoint

• On January 29, 2008, Yahoo! announced that the company was laying off 1,000 employees, as the company had suffered severely in its inability to effectively compete with industry search leaderGoogle. The cuts represented 7 percent of the company's workforce of 14,300.[37]

• In February 2008, Yahoo! acquired Cambridge, Massachusetts-based Maven Networks, a supplier of internet video players and video advertising tools, for approximately $160 million.

• Yahoo! announced on November 17, 2008, that Yang would be stepping down as CEO.[38]

• On December 10, 2008, Yahoo! began laying off 1,520 employees around the world as the company managed its way through the global economic downturn

Page 13: Yahoo Powerpoint

• On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairman of Autodesk, as its new chief executive officer and a member of the board of directors. Yahoo! tried to change its direction after chief executive Carol Bartz replaced co-founder Jerry Yang.

• On January 4, 2012, Scott Thompson, former President of PayPal, was named the new chief executive officer.

• On May 13, 2012, Scott Thompson was replaced by Ross Levinsohn as the company's interim CEO. In June 2012, Yahoo! hired former Google director, Michael G. Barrett as its Chief Revenue Officer.

• On July 16, 2012, former Google executive, and Walmart corporate director Marissa Mayer was named as Yahoo! CEO and President, and youngest CEO of a Fortune 500 company.

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Carol Bartz

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Scott thomps

on

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ross levinsohn

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Michael barrett

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marissa mayer

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