Quality Management for Yacht Charter

www.yachtadviser.com

Hard Facts

• #1 platform dedicated to yacht charter reviews

• Launched in 2009

• about 1.000 unbiased reviews and opinions of charter customers - new reviews daily

• Over 400 companies already listed

• 3.500 Charter Boats listed(about 25% of world wide market)

Business Model

• Premium Services for Yacht Charter Companies

• Content Advertisement

Markets

Currently available on 5 domains in 2 languages

USA / International www.yachtadviser.com

UK www.yachtadviser.co.uk

Austria www.yachtadviser.at

Germany www.yachtadviser.de

Switzerland www.yachtadviser.ch

How to get there...

• Worldwide review market is increasing exponentially since 2007*

• More than 40% are using internet as no. 1 information source for travel bookings

• Quality management is time and cost consuming

*Source: Comscore

Don’t be afraid

1 2 3 4 5

47%

36%

12%

2%3%

Percentage of all reviews04/2010

Rating

Largely Positive Reviews

Reasons

• No sympathy for negative reviews

• User has no control what happens with complaints

• Public whining is not socially accepted

• No reason to tell about a disappointing experience, if not willing to come back

• Most of the customers are largely satisfied. Otherwise most charter companies would already be out of business

Why are customer reviews important?

Source: Nielsen Global Online Consumer Survey April 2009 / Base: All Respondents

According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study's respondents. Nielsen, "Word-of-Mouth the Most Powerful Selling Tool", October 2007

Quality Management System

• Receive verified reviews thru closed system approach

• Give comments on reviews

• Report functionality to track your performance

YachtAdviser offers a Unique Solution to Manage Customer Feedback

Verified Reviews

• Closed System Reviews to help gauge the quality and relevance of a yacht charter review

• Enhance trust between company and consumer

Management Responses

Provide your perspective and show others how you care about your customers

“Life is 10% what happens to you and 90% how you react to it”Charles R. Swindoll

Track Performance

Review summaries at a glance. Channel feedback to impact charter operations

Track Performance

Track performance of charter bases and benchmark against local competition

To protect and preserve the privacy the name of the charter company has been changed.

Free Tools - Market Yourself

• Add reviews to your own website

• Customized review reminders for your customers

• Offer goodies for verified reviews

• Publish Last Minute offers

• Share your favorite Traveller Hotspots to attract new customers

Use YachtAdviser to Market Yourself

Free Membership

• List your charter-fleet with photos and description

• Integrate reviews into your own website

• Create customized review invitations

• E-Mail notification on new reviews

• Management Response/Comment on Reviews

• Request a review from a customer

Basic Membership

• Display your web site address, phone number, and e-mail address

• Include your company in the featured section on region pages

• Present your last minute and special offers

• Report functionality to track performance of your own fleet

all benefits of the free membership plus....

Premium Membership

• Submit your own questions for yacht charter reviews

• Intercept & respond to reviews before they get published

• Benchmark comparison

all benefits of the basic membership plus....

Special Membership for Agencies/Brokers

• Track performance of charter operators

all benefits of the premium membership plus....

Membership Options at a Glance

Membership Options Free Basic Premium Agency/BrokerList your charter-fleet with photos and description n/aIntegrate reviews into your own websiteCreate customized review invitationsE-Mail notification on new reviewsManagement Response/Comment on Reviews Request a review from a customerDisplay your web site address, phone number, and e-mail addressIntercept & respond to reviews before they get publishedInclude your company in the featured section on region pages 1 Region All Regions All RegionsPresent your last minute and special offers 5 20 40Report functionality to track performance of your own fleet n/aSubmit your own questions for yacht charter reviewsBenchmark comparisonTrack performance of charter operators

Price per month (Invoiced Annually) free from EUR 29.- from EUR 39.- EUR 39.-

Prices will vary based on the size of the charter fleet.

Contact

• Corporate Enquiries

• Ralph Zimmermann - CEO ralph@yachtadviser.com

• Christian Kargl - Business Development Manager christian@yachtadviser.com

Sign Up Today

• Sign Up your Company Todayhttp://www.yachtadviser.com/companysignup