y2r ballpen inks · 2020-06-03 · y2r ballpen inks the cure for the common pen. the problem the...

15
Y2R Ballpen Inks The Cure for the Common Pen

Upload: others

Post on 06-Aug-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Y2R Ballpen InksThe Cure for the Common Pen

Page 2: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

The ProblemThe common pen gets no attention

Page 3: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

The Problem

• Right now the market is divided into two segments, ULV Pens and Regular/Common Pens

• ULV pens offer a premium writing experience, with high ILD and are set apart due to this distinction

• The common pens continue to serve anonymously with an on par average writing experience

• What is needed for this common pen is an writing experience which will set it apart from the rest

Page 4: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Another BreakthroughContinuing our tradition of innovation

Page 5: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Another breakthrough

• The hottest offering from Smoothline R&D Labs is the also the latest breakthrough in ballpen inks

• Smoothline introduces Y2R LV inks as the cure for the common pen

• Continuing the success of MV, CP ULV & OBR inks, Smoothline now brings the LV revolution to the common pen

• Y2R is a brand new technology that bridges the gap between ULV and MV inks

Page 6: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

The CureFighting the average writing experience

Page 7: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Improved Writing

• Y2R can replace the ink in your current products without any changes required

• Y2R gives a highly improved writing pleasure• Tuned right, Y2R imparts near ULV writing

pleasure to the common pen• Near ULV writing pleasure without the premium

of ULV

Page 8: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Self Tuning

• Y2R is a self tuning ink, and that’s why it can adapt to any existing tip

• Y2R adapts to the tip to tip variation, and helps reduce the rejection rate

• Y2R inks, can be used with or without follower• Comes with 2 years shelf life

Page 9: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

BENEFITS

Page 10: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

PREMIUM FEATURES

• 2 Years shelf life• Instant starting• No gooping, no static leakage• Suitable for 0.5 to 1mm ball dia• Wax is recommended but not mandatory(Wax is

always recommended to give a new pen feeling to the consumer, as well as to improve the shelf life)

Page 11: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

ONE INK APPROACH

• Y2R is a great candidate for creating a one ink approach for your organization

• Y2R can be used in all your products to improve their existing performance, without any additional hassles

• We recommend to initiate a side by side comparison to evaluate all your existing products

Page 12: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Technical Features

Page 13: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Features

• Low Viscosity - Y2R inks have viscosity as low as ~3000 cps

• Flexi Inks - These inks are very flexible and have the ability to adapt to a broad range of ILD tips.

• Choice - Pen manufacturers can now select, from a broad range of performance criteria, the writing performance of their choice without any compromise

Page 14: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Features

• Unique structure - The unique molecular structure and formulation of inks works with any tips within the broad range of 20mg/100mts - 30mg/100mts ILD**

• Smooth - Unmatched smoothness in writing as compared to traditional inks

• Quality - Sharp and neat writing performance

Page 15: Y2R Ballpen Inks · 2020-06-03 · Y2R Ballpen Inks The Cure for the Common Pen. The Problem The common pen gets no attention. The Problem • Right now the market is divided into

Other Features

• Gooping and static leakage resistant• Reduces handling issues• Fills in the gap between premium ULV inks and

traditional inks