xtrends ratings analysis software here is a brief look at xtrends and why xtrends is one of...

XTrends XTrends Ratings Analysis SoftwareRatings Analysis Software

Here is a brief look at XTrends Here is a brief look at XTrends

and why XTrends is one of and why XTrends is one of

radio’s most preferred tools.radio’s most preferred tools.

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

It’s likely that more stations receive and review PPM ratings data It’s likely that more stations receive and review PPM ratings data in XTrends than ANY other program.in XTrends than ANY other program.

Clients using XTrends Clients using XTrends GROUP-WIDEGROUP-WIDE include: include:

► CLEAR CHANNELCLEAR CHANNEL► CBS RADIOCBS RADIO► UNIVISION RADIOUNIVISION RADIO► COX MEDIA GROUPCOX MEDIA GROUP► RADIO ONERADIO ONE► EMMIS COMMUNICATIONSEMMIS COMMUNICATIONS► HUBBARD RADIOHUBBARD RADIO► GREATER MEDIAGREATER MEDIA► BONNEVILLE INTERNATIONALBONNEVILLE INTERNATIONAL► ESPN RADIOESPN RADIO► LINCOLN FINANCIAL MEDIALINCOLN FINANCIAL MEDIA► And many more! Again, these are GROUP-WIDE subscribers!And many more! Again, these are GROUP-WIDE subscribers!


XTrends delivers more value XTrends delivers more value from the biggest line item in your budget.from the biggest line item in your budget.

THAT is why XTrends is essential to all these groupsTHAT is why XTrends is essential to all these groups..

With easier ways to see, manipulate and USE your ratings data,With easier ways to see, manipulate and USE your ratings data,

XTrends gets the MOST from your investment in Arbitron.XTrends gets the MOST from your investment in Arbitron.


For most clients XTrends is the ONLY tool they use for reviewing PPM For most clients XTrends is the ONLY tool they use for reviewing PPM data.data.

XTrends makes it easy to see PPM books and weeks, together or separately.XTrends makes it easy to see PPM books and weeks, together or separately.


And because it is radio’s ONLY extrapolation tool, And because it is radio’s ONLY extrapolation tool, XTrends is essential for Arbitrends diary subscribers as well.XTrends is essential for Arbitrends diary subscribers as well.

XTrends displays Arbitrends and discrete monthly data, together or XTrends displays Arbitrends and discrete monthly data, together or separately.separately.


What is it that makes XTrends unique?What is it that makes XTrends unique?ONLY XTrends provides reports that are simple, pleasing ONLY XTrends provides reports that are simple, pleasing

and customizable, making it easy to seeand customizable, making it easy to seeWHAT happened, when and WHY.WHAT happened, when and WHY.


ONLY XTrends ONLY XTrends lets you change ANY criteria on-the-fly - lets you change ANY criteria on-the-fly -

even the report format - with NO reloading!even the report format - with NO reloading!


ONLY XTrends ONLY XTrends delivers PPM data to you delivers PPM data to you automatically.automatically.


NO downloading from Arbitron! And if a user has multiple PCs,

XTrends treats each INDEPENDENTLY!


ONLY XTrends provides:ONLY XTrends provides:

• Multi-market corporate rollup reports – Multi-market corporate rollup reports – HUGE!HUGE!• Saved/batched reports for automated reportingSaved/batched reports for automated reporting• Daily & weekly intab reports that trend by demoDaily & weekly intab reports that trend by demo• A Grid of Pain (cume vs. tsl grid) to plot growthA Grid of Pain (cume vs. tsl grid) to plot growth• PPM survey dates referenced inside the dataPPM survey dates referenced inside the data• ““Preferential Tie” status to favor your own stationsPreferential Tie” status to favor your own stations• Extrapolated monthlies for Arbitrends marketsExtrapolated monthlies for Arbitrends markets

And many more unique, easy-to-use features!And many more unique, easy-to-use features!


We also have widely-used music research products that We also have widely-used music research products that make it easier and more affordable to do music testing:make it easier and more affordable to do music testing:

AnalystAnalyst is radio’s preferred way to review and implement music research data; is radio’s preferred way to review and implement music research data;

Hook ExchangeHook Exchange offers not only superb quality hooks but incredible desktop offers not only superb quality hooks but incredible desktop software to aid in the creation and management of tests.software to aid in the creation and management of tests.


But for reviewing Arbitron ratings data,But for reviewing Arbitron ratings data,XTrends is THE choice for thousands ofXTrends is THE choice for thousands of

PDs, managers and researchers.PDs, managers and researchers.You will be very, very excited when you start using XTrends!You will be very, very excited when you start using XTrends!


Thank you for your interest in XTrends.Thank you for your interest in XTrends.For more information please contact:For more information please contact:

Mark A. SchreiberMark A. Schreiber

VP/General ManagerVP/General Manager

Cornerstone ResearchCornerstone Research

888-882-4480888-882-4480

[email protected]@cstoneresearch.comm

xtrends ratings analysis software here is a brief look at xtrends and why xtrends is one of...

Documents

data c

cornerstone research

arbitononly xtrends

ppm data

xtrends unique

clients xtrends

arbitron ratings data

xtrends groupwide