x&s´s digital photo frame 2
TRANSCRIPT
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Economics ProjectMade by:
Xylona Spiteri
&
Selina Blümel
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X&S´s Digital Photo Frame
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AGENDA
1. Description2. Target Audience3. Location and Sales4. Cost Analysis5. Co-Workers6. SWOT-Analysis7. Local Competition
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1. Description• The photo frame can
link to all of your electronical devices via bluetooth.
• You´re able to watch photos and videos from your other devices and also YouTube videos – all in one photo frame!
• You can either carry it with you, hang it on the wall or put it on the table – it´s up to you!
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2. Target Audience• It´s for people who want
to be able to easily watch the pictures and videos from all of their devices without having to switch the device.
• It´s also for business people.
• They live a modern lifestyle.
• They´re used to modern technology.
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3. Location• The first shops should
be located in the centre of big cities in Germany and Malta. Then we could open more shops in other quarters and other cities.
• We should also open an online shop so everyone can get a digital photo frame
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Location Choice
Munich Valletta
Location factors Importance Grades(1-10)
Weighted Grades
Grades(1-10)
Weighted Grades
Rent of a shop 40% 3 1,2 5 2
Infrastructure 30% 9 2,7 7 2,1
Population 30% 9 2,7 7 2,1
SUM 100% 6,6 6,2
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Sales• The first location will be a
small shop in the centre of a big city. There willa also be an online shop.
• Later the photo frames can be sold to bigger shops that sell different electronical devices (e.g. Saturn, Media Markt,…).
• There will also be shops in other quarters, cities and countries.
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Cost Analysis
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20 PEOPLE PER WEEK BUY THIS BLUETOOTH LINK ABOUT 60 PER MONTH
Start up cost : 10 000
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Co-workers
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The Bluetooth link would be sold at its own shop but later introduced to other
shops
The workers have to understand technology and preferably with experience
at selling technological items.
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SWOT-ANALYSIS
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Weaknesses. Might not be
worth it for some people
Strenght.good salary
Oppurtinities.Might be taken
worldwide.
Threads.stronger
companies might decide to
do the same.