xs event sales by: vishaal pandya. why xs? $150 million dollars in sales over 7 million cases sold...
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XS Event Sales
By: Vishaal PandyaQuickTime™ and a
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Why XS?
$150 Million Dollars in Sales
Over 7 Million Cases Sold
Over 84 Million Cans Sold
Number 1 Privately Sold Energy Drink
Number 1 Energy Drink Sold On-Line
Easier to sell than SA8!!
XS Product Lines
Blast! Mixers
Cans & Shots
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Open & Closed Events
Open Events- XS Energy Drink (IBO), Other Vendors & The Event
- Most Patrons are there for “Fun on the Town”
- Sell 2-10% of the Total Attendees
Closed Events- XS Energy Drink (IBO), Venue & The Event
- Most Patrons are there for a “Specific Reason”
- Sell 25-50% of the Total AttendeesQuickTime™ and a
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XS Event Sale Location Ideas
High School Sports (Closed)
Health Clubs/Gyms (Closed)
Organized Sporting Events (Open)
Town / Street Fairs (Open)
Church Events (Basket?)
Extreme Sporting (Open)
Tree Climbing Competition (???)
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Matching XS to Venues/Events
Examples
School - Opportunity for Smoothie Sales, Can Sales, Case Sales and Referrals
Town / Street Fair - Opportunity for Single Can Sales, Case Sales and Referrals
Bar / Lounge - Opportunity for Blast Mixer Sales and Referrals (B2B)
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Approval Rules of Conduct 4.3.3 Event Sales
- Login- Search “Event Application”- Download- Print-Fax in request form 30 days prior to your XS Event
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Booking the Event
Speak with the Event Coordinator (Person in charge of running the event)
Get exact details of the day (Schedule of events). Is there a Vendor Fee or Kick Back/Donation? Exclusivity of Event (Are you the only Energy Drink Vendor?)
Approximate number of attendees?
Booth/Tent Location
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XS Gear Essentials
- 10 x10 Tent, 6ft/8ft Tables, XS Table Cloths
- XS Coolers and XS Banners
- XS Sport/XS Signature Marketing Material
- Raffle Cards/Comparison Charts/Flyers
- XSPress Delivery forms
- XS Apparel (Shirts & Hats)
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Event Sales Setup Guidelines
Arrive approximately an hour before to set up Use storage bins and carrying containers for ease of use Be sure you have access to electricity and water (if needed)
Display marketing material & products just like a storefront Make your Booth big, bright & professional Select a location with heavy foot traffic and high visibility
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“Marketing Maze Concept”
1) Marketing
2) Order / Purchase
3) Pick Up / Follow Up
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Active Marketing Don’t just stand there, do something!
Asking “Yes” or “No” questions could lead to a “No”
- What flavor can I get for you?
- Have you ever heard of a ‘HEALTHY’ Energy Drink?
- Do you want 1 or 2?
- Did you get your free sample yet?
- Have you ever heard of XS?
TIP:
Be friendly, smile and lead people to your booth.
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Follow Up / Pickup
Build Rapport- Ask friendly questions about the event.- Say, “By the way I’m ‘_____’ and shake some hands.- Smile and nod in agreement as they chat with you.
Get Referrals-Offer them to enter the “Free Raffle” while they Wait. (Jot down any notes on the back of the Ticket; like, their Favorite flavor.)
- Let them know you’ll be following up with them in a couple of days.
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Team Work
Preliminary Meeting couple of Days Before Event
Each Team Member should have a Responsibility
Everyone must be Prepared with Product Knowledge
All Team Members must know Pricing and Team Goals (Sales Goals & Product Movement)
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A Business Perspective Treat It Like a Business
Cost Low…Profits High!
Don’t spend money; invest it!
Quality Ingredients; but go to the source.
Preparation of Ingredients.
Identify your “Magic Number” for making pure profit.
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RecipesTHAT MAKE PROFIT!!!
Soo-Berrry-Good Cran-Grape Mixer: 1/2 oz Vanilla Ice Cream: 1/2 Cup Lemon Lime Soda: 3 oz Med Banana: 1/2 Frozen Strawberry: 1/4 Cup Ice: 1 Cup
Man-Go-Nana-Madness Electric Lemon Mixer: 1/2 oz
Vanilla Ice Cream: 1/2 Cup
Lemon Lime Soda: 3 oz
Med Banana: 1/2
Frozen Strawberry: 1/4 Cup
Mango Concentrate: 1/4 Cup
Ice: 1 Cup
WHOLESALE COST $1.00
RETAIL COST $4.00 $3.50
WHOLESALE COST $1.00
RETAIL COST $4.00 $3.50
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Smoothie Math
$4.00 - $1.00 = $3.00
$3.00 X 1000 = $3000
$3.00 X 2000 = $6,000
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By: Vishaal Pandya
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