xl-xpress chanakya's dilemma case study

7/27/2019 XL-Xpress Chanakya's Dilemma Case Study

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Proposal for slum

Empowerment throughEmployment & Education

THE EEE MODEL

A Sustainable Solution for Marginalized Slum Communities

Priyadarshi Bh askar Dr. Sameer Iyer

Shrabani Bera



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Table of Contents

Executive Summary

Backgrounds

Situational Analysis of Kartavya

Proposed Employment Expansion Plan for Kartavya

Organisation Structure to achieve the planning for Kartavya

Proposed Implementation plan for Kartavya

Proposed Financial sources for Kartavya

Proposed Financial Model for Kartavya

Monitoring & Evaluation



About one in six Indian city residents lives in anurban slum with unsanitary conditions that are "unfit for

human habitation," according to the first complete census of India's vast slum population.

"A slum, for the purpose of census, has been defined

as residential areas where dwellings are unfit for humanhabitation by reasons of dilapidation, overcrowding ... lack

of ventilation, light or sanitation facility".

According to NSSO these are some facts about slums

in India 2008-2009.

About 49 thousand slums were estimated to be in

existence in urban India in2008-09, 24% of them were

located along nallahs and drains and 12% alongrailway

lines.

About 48% of the slums were usually affected by

waterlogging during monsoon –32% with inside of slum

waterlogged as well as approach road to the slum,

7%where the slum was waterlogged but not the approach

road, and 9% where only the approach road was

waterlogged in the monsoon.

The sanitary conditions in the slums in terms of

latrine facility during 2008-09showed considerable

improvement since 2002. Latrines with septic tanks (or

similar facility) were available in 68% notified and 47%

non-notified slums (up from 66% and 35% respectively in

2002). At the other extreme, 10% notified and 20% non-

notified slums (down from 17% and 51% in 2002) did not

have any latrine facility at all.

About 10% notified and 23% non-notified slum

did not have any drainage facility. The corresponding

proportions in 2002 had been 15% for notified and

44% for non-notified slums. Underground drainage

systems or drainage systems constructed of pucca

materials existed in about 39% notified slums (25% in

2002) and 24% non-notified slums (13% in 2002).

According to Indian Embassy figures, there are

314,700 children living on the streets of Bombay

[Mumbai ], Calcutta [Kolkata], Madras [Chennai ], Kanpu

Bangalore and Hyderabad, and another 100,000 live in

New Delhi ; however, these numbers may not reflect thtrue picture, as accurate census information is difficult

collect. In truth, millions of India's children are denied

the most basic rights of survival and protection. Childre

living on the streets are especially vulnerable to

victimization, exploitation, and the abuse of their civil

economic rights.

From the above information it is self-explanatoryurgent efforts are necessary to uplift the lifestyle of thissegment of Indian population. So we bring here a mode

educate this mass of people, help them find an organisemode of income & last but not the least teach them the

basic hygiene for self & family.

EXECUTIVE SUMMARY

http://indiafacts.in/poverty/slums-in-india/






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"Kartavya is a Non-Governmental Organisation providing

free and high quality education to underprivileged childrenliving in slums and villages near college campuses. Thewhole management of the organization is handled bycollege students. Apart from two-hours evening tuitions to

around 1200 children, they are admitted in good privateschools for formal education.

Ism is surrounded by slums. Slum children used to

gather near ISM hostels to collect stale foods.They loiteredin and around campus to collect garbage. Subsequently

in year 1999 ,a group of ISM students headed by Mr.Amresh Mishra ( presently an IPS officer) started teachingthose slum children in a mandir premises in the slum.

The children (all hailing from poor n sociallydowntrodden families) get evening tuition and they also

attend schoolsThe organization is volunteered by collegstudents. A team of volunteers at college constituting

around 50 to volunteers per college. A definite hierarchmade in which college students from 1st year to final yehave a certain role to play. The responsibilities are give

according to the abilities, interest and experience of thevolunteers. Generally first year students teach in theevening time, second year students become class teacheand supervisors, third year students become various teain-charge 4th year students become center in-charge or

coordinators and 5th year students (if any ) become chacoordinator. At the time of vacation, the local collegegraduates or undergraduates maintain the continuity of

centre. For that they are paid reasonable amount which

them to continue their education and help in their familylife. In this way, more than 100 graduate and undergradteachers are being benefitted by kartavya. Kartavya hasinspired to professionals also who give special training

karate class and art classes to kartavya students. Also fe permanent employees are hired for centre caretaking

purposes. Now Kartavya needs to plan a business model to

expand their service profile and help the mass from theslums to build up a hierarchical organisation which willdeliver the society its services in an organised & optimuway & in return ensure an adequate remuneration to the

deprived masses, so that they can sustain a healthy livin

BACKGROUNDS



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To analyze the current situation of the organization, we can do SWOT analysis.

STRENGTHS

Strong support from ISM Dhanbad High caliber student involvement in

education imparting Programs for holistic development of

children

WEAKNESS

Lack of organizational structure Lack of tie ups with corporates at a larger

scale Difficulty in getting volunteers for

activities due to its location High dependency on students for their

teaching program Lack of high promotional activities

OPPORTUNITIES

High potential for fund raising activities. Potential for growth in creating skills and

employment opportunities for thedowntrodden.

Improving its visibility through promotional activities.

Seeking professional guidance frominstitutes like TISS.

THREATS

Lack of fund raising can result indecreased opportunities for it to grow andreach its potential and sustainability.

Threat from the local people who are not

aware about its activities .

SITUATION ANALYSIS OF KARTAVYA



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We will be leveraging the strengths existing in the

organization and would like to explore the opportunities,

negating its weakness and threats through following

activities

Increase visibility through promotional activities

through media ,street plays,awareness campaigns

Tie up with other NGO’S

Tie up with CSR’S of more corporate

organizations for fund raising and support activities

Developing organization structure for better

planning, coordination and review process

ASSUMPTION: There are about 500 men and women

folks each in this one thousand people.

AFTER IDENTIFICATION OF SKILLS IF THEY POSSESS ANY

SKILL DEVELOPMENT CAN BE PLANNED FOR BOTH MEN

AND WOMEN SEPARATELY

SKILL DEVELOPMENT FOR MEN

TRAINING MEN FOR DRIVING FOUR WHEELERS

PLUMBING

ELECTRICIAN

TAILORING

SKILL DEVELOPMENT FOR WOMEN FOLK

TRAINING FOR MIDWIFE AND AAYA WORK

TAILORING

CANDLE MAKING

PLANNING FOR EMPLOYMENT OF MEN POST TRAINING

SET UP AN ONLINE PORTAL AND A CENTRE/AGENCYWHICH PROVIDES SERVICES IN:

PROVIDING PLUMBING AND ELECTRICIAN

SERVICES IN DHANBAD, BOKARO,JAMSHEDPUR AND

KOLKOTA.

DRIVERS IN DHANBAD,JAMSHEDPUR,BOKARO

WHERE DEMAND FOR DRIVERS IS HIGH

PLANNING FOR EMPLOYMENT OF WOMEN POST

TRAINING

PROVIDING AAYAS OR DOMESTIC HELPS IN CIT

MENTIONED ABOVE

SEEKING OPPORTUNITIES/POSITIONS F

MIDWIVES/DAIS IN PHC WHERE THERE IS DEARTH

THESE SERVICES

ALSO LADIES CAN BE TRAINED IN CUTTING

STICHING & A STICHING CENTRE FOR HI-DEMA

COTTON APPARELS OR UNDERGARMENTS CAN

SET UP, WHICH WILL SUPPLY TO THE APPAR

MARKET THROUGH VARIOUS VENDORS.

PROPOSED EMPLOYMENT EXPANSION PLAN FOR KARTAVYA



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ROLE DESCRIPTION

Board of directors: Apart from the exsisting board of

directors we plan to tie up with the corporates and bring

the directors on board.also we plan to bring a director

advisor from tata institute of social sciences for valuable

guidance.

Adminstrative cum finance officer: He will bechief of adminstrative responsibilities along with supervision of

finances and will oversee the accountants work.

Project manager:He willbe responsible for planning,

strategising and reviewing the ongoing project in

education and

employment.project coordinators will report to him to

detail about the activities.

Project coordinators:Will be responsible for planning of

staff in the respective areas of education and employme

development,promotional activities where in they will b

a part of fund raising programs.

ORGANISATION STRUCTURE TO ACHIEVE THE PLANNING FOR KARTAV



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ImplementationImplementation can be done by using five staged process

1. Inputs

2. Activities3. Output

4. Objectives achievement

5. Monitoring

About inputs and budgetsInputs are the funds, equipment, expertise, human resources, and so on, necessary for carrying

out the activities. Inputs may come from many different sources, and they can occur at various

levels: local, national and international. The inputs shape our budget, as each element needs to

becosted. When we prepare a budget, we will make sure that our own contributions are reflected – if theykind (e.g., the time we spend finding good people for our network), put a price on

them. It is helpful to use a computer program, such as Excel, to prepare our budget. Standard budget line

personnel (list each position and the salary required), personnel support costs (taxes, insurance, benefits)transport (for vehicles, indicate both the cost of operations and the cost of writing off their purchase), sup

rent (office space, storage space), monitoring and

evaluation, and indirect costs (maintaining an office staff to support the project administratively).

About activitiesA good way to set out your activities is through a work plan, as illustrated in this simplified model:

Education plan implementation model

Action Steps/

Timeline

1st

week 2n

week 3r

Week 4t

Week 1st

week

onwards (

Organisation

Structure

Finance and Fund

Raising

Awareness among

parents and other

people

Contact with School

authorities

Students Enrollment

PROPOSED IMPLEMENTATION PLAN FOR KARTAVYA



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Employment plan implementation model

Action Steps/

Timeline

1st

week 2n

week 3r

Week 4t

Week 1st

week

onwards

Organisation

Structure

Finance and Fund

Raising

Awareness among

local people about the proposed employment

plan and work type

selections

Selection of 1000

slum people

Commencement of

training/ job (is

already skilled)

Commencement of

the work of trained

workers

About outputs

Outputs are the products which result from the project activities. The key word is “to produce”.

Examples of outputs might be materials, curricula, reports, draft policies, or people trained. Notall outputs are achieved at the end of the NGO formation – some may be ready earlier than others.

Objectives

Short term: Well-functioning organization catering to the employment of 1000 slum people and educafor the minimum 100 students.

Long term: Elimination of illiteracy among children and elder people.

One hundred percent sustained employment

PROPOSED IMPLEMENTATION PLAN FOR KARTAVYA CONTD.



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BUDGET RESOURCING

Come Up With a Fundraising Plan. Money required for an

NGO to operate primarily goes into their educational and

social programs, the overall operation of the NGO

(administration, utilities), and projects (surveys, giving

programs). Both the board of directors and the executive

director should be active participants in fundraising and it

is important that writing grants, seeking contributions, and

other fundraising skills are acquired skills early in

the NGOs development.In order to come up with the best

fundraising strategy, it is important

to identify what the needs are of the NGO and what

sources can best fulfill these needs.

Professionalism,communication, and accountability are

crucial for building trust with a potential donor. Also,

understanding why a person or group is supporting a

program, activity, or the NGO as whole is useful in

soliciting them to contribute for a second time or even

continuously.

The NGO has three basic sources from which to find

money for their work.

1. FUND RAISING

This is a distinct category, where the NGO appeals to the

public and persuades individuals and groups to support its

cause. By far the most difficult of the three methods, it

also raises many ideological problems, which could

actually be surrogate counter-arguments to involvement

with an unfamiliar and intimidating approach which calls

for new skills and attitudes.

Currently the organization is already raising the fund from

Alumni, students and other college’s network. Now for the

expansion, the NGO can approach different companies,

corporations, businesses, and institutions to further raise

the money. The CSR funds can be used as a good boost as

well as sustainable growth of the fund stock. The N

also organize few events regularly as a fund raisingactivity to collect the fund. Various religious group

also be approached for the fund raising purpose.

2. FUNDING

There are many International donors interested in th

done by NGOs in India. There are some Indian

institutional donors, although access is not quite so

in the international system.

International donors may be NGOs or government(bilateral and multilateral) organisations.

In India too there are government agencies, althoug

various reasons NGOs are reluctant to work with th

So we need to explore all these option. We can try

contacting these sources to get their support to fund

project of the NGO’s expansion.

3. FUND GENERATIONS

Money from the rent of factors of production is clas

in this category.

It would include income from land (agricultural and

farms seem to be a particular favorites with NGOs,

especially those with a rural orientation) and assets

buildings and facilities.

Income from consultancy or training and workshop

would also fall into this category. The part of monegenerated from the employment benefits can be use

fund the organization.

Interest on funds deposited in banks or return on

investment from business enterprises is yet another

of fund generation.

PROPOSED FINANCIAL SOURCING FOR KARTAVYA



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TIMELINE & STEPS FOR FINANCIAL PLANNING BUDGET RESOURCING

Come Up With a Fundraising Plan. Money required

NGO to operate primarily goes into their education

social programs, the overall operation of the NGO

(administration, utilities), and projects (surveys, giv

programs). Both the board of directors and the exec

director should be active participants in fundraising

is important that writing grants, seeking contributio

other fundraising skills are acquired skills early in

the NGOs development.In order to come up with th

fundraising strategy, it is important

to identify what the needs are of the NGO and what

sources can best fulfil these needs. Professionalism

communication, and accountability are crucial for b

trust with a potential donor. Also, understanding wh

person or group is supporting a program, activity, o

NGO as whole is useful in soliciting them to contri

a second time or even continuously.

The NGO has three basic sources from which to fin

money for their work.

1.FUND RAISING

This is a distinct category, where the NGO appeals

public and persuades individuals and groups to sup

cause. By far the most difficult of the three method

also raises many ideological problems, which could

actually be surrogate counter-arguments to involvem

with an unfamiliar and intimidating approach which

for new skills and attitudes.

Currently the organization is already raising the fun

Alumni, students and other college’s network. Now

expansion, the NGO can approach different compan

corporations, businesses, and institutions to further

the money. The CSR funds can be used as a good b

well as sustainable growth of the fund stock. The N

PROPOSED FINANCIAL SOURCING FOR KARTAVYA CONTD.



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also organize few events regularly as a fund raising

activity to collect the fund. Various religious groups can

also be approached for the fund raising purpose.

2. FUNDING

There are many International donors interested in the work

done by NGOs in India. There are some Indian

institutional donors, although access is not quite so easy as

in the international system.

International donors may be NGOs or government

(bilateral and multilateral) organisations.

In India too there are government agencies, although for

various reasons NGOs are reluctant to work with them.

So we need to explore all these option. We can try

contacting these sources to get their support to fund the

project of the NGO’s expansion.

3 FUND GENERATIONS

Money from the rent of factors of production is classified

in this category.

It would include income from land (agricultural and dairy

farms seem to be a particular favorites with NGOs,

especially those with a rural orientation) and assets like

buildings and facilities.

Income from consultancy or training and workshop

would also fall into this category. The part of mone

generated from the employment benefits can be use

fund the organization.

Interest on funds deposited in banks or return oninvestment from business enterprises is yet another

of fund generation.

The NGO should also devise a plan to generate the

using the investment methodology. For this the NG

tie up with a bank to offer the investor/ fund provid

investment option on less rate (5 %). Investors will

urge for benevolence towards the NGO and hence t

will come up to invest similar to Fixed deposit. The

can use this fund to establish employment inside th

organisation and outside organisation. Further the pcan be used to raise the money stock for further exp



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Driver Plumber Technician Tailor Total

Men 200 150 150 0 500

Expected Monthly Salary 4000 4500 5000

Commison Income 7.5% 7.5% 7.5%

Commision Income Yearly 7,20,000.00 6,07,500.00 6,75,000.00 20,02,500.00

House

Maid Baby sitter Mid Wifes Tailors Total

Women 200 125 100 75 500

Expected Monthly Salary 1500 2000 2500

Commison Income 7.5% 7.5% 7.5%

Commision Income Yearly 2,70,000.00 2,25,000.00 2,25,000.00 7,20,000.00

Total 27,22,500.00

Earning for Tailoring business 11,25,000.00

( It is assumed that on each

person will make us rs 50 after

deducting his daily wage )

38,47,500.00

Admin Expense 24,60,000.00

Net Profit 13,87,500.00

PROPOSED FINANCIAL MODEL FOR KARTAVYA



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Everyone -- donors, stakeholders, and most of all, the board members and other employees -- wants to kn

how the implementation of NGO is working out, and whether it achieves the results that had been expect

need to monitor progress, and evaluate outcomes. Concrete evidence about the outcome of a project is esto decide whether it has actually contributed to the elimination of the problem it was meant to address. F

decisions rely on the quality of such information.

For this, a regular quarterly report should be generated, mentioning the achievements, budget allocation,organizational milestones achieved etc. This should be available online. After watching the transparent p

Donors, stakeholders etc. will feel motivated to come ahead with support further. Also in this way, contin

monitoring and required improvement/ correction in the organization can be brought.

MONITORING AND EVALUATION

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