xinyu li 'an introduction to the chinese market' spellgun
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Xinyu Li 'An introduction to the Chinese market' SpellgunTRANSCRIPT
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Introduc)on to China Market
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560
1,792
12,804
2012 2013 2014(est.) 2017(est.)
Unit: M USD
3,200
The Explosive Growth of China Mobile Gaming Market
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Distribu)on and Payment Challenges
Developer
Players
More than 200 Android Channels
More than 20 Payment Channels
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How to Publish Games in China?
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Indies/Small Size Studios • Self Publish – Check the Box • Find a Publisher
Mid Size Companies • Self Publish – Hire Chinese + Budget • Find a Publisher
Large Corpora)ons • Self Publish – Build an Office in China • Find a Publisher
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Why Need a Publisher?
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Publishing on Android Channels Yourself
-‐ Bad Debit 5-‐10% of Grossing 100%
Other Costs
-‐ Payment Cost 30% of (Grossing-‐BD)
-‐ Channel Cost 30% of (Grossing-‐BD-‐Payment Cost)
• Localiza@on • SDK(s) Integra@on • Marke@ng • Opera@on
• Billing • Customer Services • IP Protec@ons • Mul@ple Channels
?%
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Working With Publisher
500% +
Your Responsibility • Tech Support • Con@nue to Create Great Game!
100% +
-‐ Publisher Revenue Share
-‐ Bad Debit 5-‐10% of Grossing
-‐ Payment Cost 30% of (Grossing-‐BD)
-‐ Channel Cost 30% of (Grossing-‐BD-‐Payment Cost)
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What to Ask?
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• Publishing & Marke)ng Resources • Dedicated Opera)on Team • Localiza)on Plans
• Not just the language • Transparency
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Deal Terms?
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• Minimum Guarantee • Revenue Sharing • Milestones
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Summary
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Deal Terms? • China is a Complicated Market • Publisher is Important • Trustworthy Partner > Deal Terms
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Who’s TalkWeb China Publisher for Global Mobile Game Developers:
Content Provider for Over 200 Mobile Gaming Channels:
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Come and Meet Us at Our Booth!