For Internal Use Only

Xerox FreeFlow - The Right Workflow

Andy PierouxMarketing Manager - Workflow SolutionsProduction Systems Group

New Markets, New Demands

The New Business of Printing

• Multiple work processes: offset, color and monochrome

• Prepress/file preparation bottlenecks

• Personalized communications

• Explosive growth in color• Shorter runs• Demands for instant information:

quotes, orders, notifications, job submission, job turnaround

The True Cost of Printing

For Every £1 Spent on Printing…another £6 is spent on managing the Print Workflow

Sources: IDC, CAPV

Workflow - The Process from submission of an order through payment

RIPCompose PrintSubmit Repository DesignProcess Data

Finish Fulfill Distribute Track Response

Plan for Success

Connect with CustomersReduce Costs

Enable New Applications

FreeFlow: A Collection of Integrated, Automated, Modular

Workflow Solutions

Xerox Workflow Framework enabling FreeFlow and Business Partner collaboration…

Over 100 Partners integrated with FreeFlow via Business Partner program•Differentiates products in the marketplace•Enables tightly integrated solutions to the customer

Look for exceptional Partner Product Solutions that deliver maximum operability and display this logo:

For Internal Use Only

Connecting with Customers

Connect:Leverage the World Wide Web

Almost 25% of the pages printed on high speed digital color devices were generated from a web-to-print solution.

Expected Internet-enabled print growth: 18-20% CAGR.

Source: InfoTrends, 2005

What is Web to Print?

Clients can use the web to submit new jobs

Uploading

Clients can use the web to version new jobs

Templating

Clients can use the web to order static jobs

Inventory / Print on Demand

A B C

Web to Print Adoption

16%

17%

23%

23%

23%

24%

25%

32%

39%

54%

67%

67%

25%

23%

18%

37%

25%

27%

32%

29%

36%

24%

16%

15%

0% 20% 40% 60% 80% 100%

Online list purchasing & mgmt.

Online response tracking

Online document asset mgmt.

Online personalization services

Multi-channel marketing campaigns

Online billing and invoicing

E-catalog print ordering services

Online document editing services

Web storefront(s) for quotes, submissions, etc.

Online job proofing

Own corporate Web site(s)

Own corporate FTP site(s)

Percentage of Respondents

Yes, offer today No, but plan to in 24 mo.

Source:Infotrends 2008

Connect: FreeFlow Web Services

• Each of your customers have a unique web portal

• Customized to the familiar look of each customers’business

• Be open for business all day, every day

Og Mountain Login PageNewfoundland Civic Aquarium Login Page

All Seasons Corp Login Page

For Internal Use Only

Web Services 7 – New Launch - March 2009

7%

24%

21%

29%

25%

26%

29%

42%

44%

43%

47%

46%

34.3%

17.5%

21.2%

13.2%

14.9%

14.8%

0% 20% 40% 60% 80% 100%

Skills in digital production printingtechnology

Sales & marketing skills

Acceptance by customers

IT skills relating to Internet technology

Linking external and internal productionworkflow

Cost of introduction

Percentage of Respondents

Significant challenge Somewhat challenging Less challenging Not a challenge No opinion

Infotrends 2008

Web to Print – Implementation Challenges

Connect and expand your business

Convenience builds VOLUME .

– 24/7 Service (without 24/7 staffing)– Simplify the process to procure print

Simplicity builds VOLUME .

– Easy to use – Quick access to documents for ordering

Customer service builds VOLUME .

– Customized website, personalized documents– Less customer switching - Loyalty

For Internal Use Only

Automate and Reduce Costs

Reduce Costs: FreeFlow Process Manager

OpenInspectConvertJoinImposeCropNumber pagesRotateColor managePrepare Job TicketPrintAnd more…

“Touchless” File Preparation“Touchless” Decision Making“Touchless” Workflows

Process diverse customer files - automatically

Reduce Costs: Touchless Digital Print Production

Touchless Digital Print Production: 500% Faster Throughput… Keep the Printers Printing

57 minutes preparation+10 minutes printing

67 minutes

Manual Digital Print Production

Print

5 min

2 min

5 min

10 min

10 min 5 min

5 min

10 min

5 min

10 min

ConvertToPDF

Joinfiles

Preflight

ColorManage

Impose

Proof

JobSplit

LoadBalance

Openfiles

3 minutes preparation+10 minutes printing

13 minutes

Touchless Digital Print Production

3 min

Print

ConvertToPDF

Joinfiles

Preflight

ColorManage

Impose

Proof

JobSplit

LoadBalance

Openfiles

10 min

Multiple PrintersWork as One

Automatic printer setupAutomatic load balancing between printersJob splittingJob schedulingJob spooling for reprintsColor splitting: • Mono pages to mono printers• Color pages to color printers Electronic JDF-supported job ticketVI containers for packaging variable content

Reduce Costs: FreeFlow Output Manager

to Print

Putting it all together

Prepressfrom Customer through

For Internal Use Only

Enable New Applications

Enable New Applications: Personalized Communications

It’s called many things: • Variable Content• Variable Information• Variable Data

The concept is simple:• Know as much as possible about

your customers/clients• Communicate using that

information for specific targeted marketing

Full-Color Personalized Communications Delivers Results

Source: CAPV

Promotional TransactionalCommunications

Customized Communications

Cross Media Communications

Enable New Applications: Personalized Communications

It’s more than just changing a name; it includes interests, buying history, geographic location, …

• 36% higher response rates• 25% higher average order values• 47% increases in repeat orders• 34% faster response time • 32% better overall revenue

Enable New Applications: Specialty Imaging Text

• Perfect for fraud-sensitive applications such as security badges, tickets, coupons, invitations, etc..

• Won the “R&D 100” Award for 2007 by R&D Magazine

• Available with FreeFlow VI Suite and Makeready 6.0

• Launching with XMPie 4.5

GlossMark® Text

MicroText Mark

A Colorful Case for Cross Media

FreeFlow Components:

Print Engine:

1 to 1 - Direct Mail

Customized e-mail

Personal Response URLs

iGen3

The Right Workflow…

A Plan for Success

Connect with Customers

Reduce Costs

Enable New Applications