XDThe Experience paradigm

5 Minute exercise• Client- hmm…I think I desperately need a online Movie booking Application ( do I need one…?)

• Business – Ok, (Great catch!!!wow), seems we have great people who can do it in Minutes!!!

• Client – (Minutes!!!!) hmm…let me think

• Business –(icing on the cake!!!) By the way do you like a demo application in 10 minutes!!!

• Client- (in 10 minutes!!!)ok I give you 5 minutes!!!! ( I won!!!)

• Business- THANKS!!! (Got it !!!)

• And the WAR begins!!!!

Experience Design – the vocabulary• A term - a particular set of words used to describe something and

definitely its not a sentence

So what is it actually?

The term Experiencethe process or fact of personally observing, encountering, or undergoing something: knowledge or practical wisdom gained from what one has observed, encountered, or undergone:

Philosophy. the totality of the cognitions given by perception; all that is perceived, understood, and remembered. that can be objective (can be measured) or subjective(personal)

Its all about people!

DesignDesign is the conscious and intuitive effort to impact meaningful order.Victor papanek - industrial designer

Design in not creation, its about solving problems

Can we design experience?

Possibly Yes , We can simulate experiencesMust be backed up by concrete Research

Design backed up by data (Research)

ChallengesExperience is subjectiveIts intangible (Tricky, Cant be seen, described but can only felt)Being agnostic(Thinking in uncharted Region)

The evolution

Times has changed!Traditional ways of doing business won't simply work Building products is no more guess work or stumbling upon surprises

Market changed, Users changed , Technology changed

Millennials and Z’s satisfy not for the good but for the best

The Real Picture• Less Than 0.01 Percent of

Consumer Mobile Apps Will Be Considered a Financial Success by - Gartner

• Major reason being software failure is poor requirement definition

The Experience paradigm

https://en.wikipedia.org/wiki/Abraham_Maslow

Abraham Maslowwas an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Hierarchy of needs Model

Human Centered Design

Customer experience Model

Experience eco system

Mapping the experiences

Case study – Philips Wake up lightStop being woken up | Start waking up

Tesla – Retail experience

GE –Patient experience

Thankyou!Your comments please!

By Dhanesh T.K