xalles presentation for rio info portugal - may 18 2010
TRANSCRIPT
www.xalles.com
Global Networking
Rio Info Portugal
Copyright 2010 © Xalles Limited
Thomas Nash, CEO, Xalles Limited
www.xalles.com
Xalles OverviewOverview
Xalles is an innovative business management consulting firm specializing in electronic payments worldwide. Xalles advises and
assists clients in strategic planning, business and technological transformations, and business operations. Xalles has a mobile
group of experienced personnel in 13 countries across 5 continents and supplies business strategy and payment systems
development, design and implementation services.
Copyright 2010 © Xalles Limited
Xalles Limited
Xalles Consulting
Xalles Technology
Xalles Advisory & Investment
Technology Services:�Systems Design�Systems Development�Systems Implementation�System Operations
Consulting Services:�Market analysis�Solution strategy�Product design �Project Management
Advisory & Investment Services:�Business Strategy�International Marketing�Investment/Holdings�Advisory & Governance
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1. The expanding global marketplace and increased
competition (your backyard is losing its fence)
2. The need for direct contact to close deals
Global Networking Challenges
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2. The need for direct contact to close deals
3. Multitude of industry events to choose from
4. Time and expense of travel
5. Plethora of social business networking sites
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Basic Business Development Cycle
1. Lead Generation
2. Qualification
3. Presentation/Q&A
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3. Presentation/Q&A
4. Identify Specific Opportunity
5. Proposal
6. Contracting
7. Implementation
8. Account Management
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Traps
Trap Preferred Approach
Too many contacts on social
networking contacts
Quality is better than quantity
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Selling on social networks Use the networks as contact and lead
generation tools and not as sales tools
Aggressive tactics for introductions
and referrals (the raging bull
approach)
Create the mutual need for contact
(create a spider web and lead them to it)
Stick Carrot
Reliance on social networks Leveraging promotion and public relations
techniques to get more out of the
networking contacts
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1. Analyze your needs
2. Research your targets
3. Understand the relationship linkages to get to the target
A Better Approach
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3. Understand the relationship linkages to get to the target
4. Use referrals if possible or go direct through these tools:
a. Associations
b. Business Networks (LinkedIn, etc) – use groups and direct contact
c. Social Networks (Facebook, etc) – use referrals where possible
5. Outreach – use the element of ‘Interest’ and ‘Mystery’
6. Orchestrate the meeting to achieve the objectives
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1. Pre-event preparationa) Who do you want to meet?
b) Partnership and target client objectives
c) Elevator Pitch prepared
2. Opportunities to meet prospects
Conference/Trade Show Tips
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2. Opportunities to meet prospectsa) Social events
b) Booth traffic
c) Casual meetings
3. How to set up the followup scenariosa) Upcoming meetings
b) Drop by the booth
c) Upcoming events, drinks and meals
d) Call or write (less effective)
4. Time Managementa) The 25-75 rule (time with partners versus prospects)
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Questions and Answers