x509212 integrated marketing week1 class overview
TRANSCRIPT
INTRODUCTION & CLASS OVERVIEW
X50.9212 Integrated Marketing – Week 1
Class Agenda
• Instructor and class introductions• General overview and syllabus• Class deliverables
Who is Maggie Jordan?
• Senior Manager, Acquisition Marketing at SIRIUS XM Radio, Inc.• Over 12 years marketing experience, focused in
media and healthcare
• Educational background• B.A., Communication and Psychology• M.B.A., Management Strategy• Post-grad cert, Marketing• M.S., International Management
• Additional training in Six Sigma and Executive Leadership
Class Introductions
• Share a bit about yourself! • Where do you work? • Any marketing experience? If so, in what
areas?• What are you looking to get out of the
class? • Is there any area of marketing that you
would like to focus on in particular? • What do you like to do in your spare time?
General Overview and Syllabus
• Instructor contact information and hours• Course description and objectives• Attendance• No class on 9/12 and 9/26• Blackboard• Class format – join in and share!
Class Deliverables
• Attendance and participation 15%• Case analyses (3 – 10% each) 30%• Midterm exam 25%• Group paper 15%• Group presentation 15%
Group Presentation and Paper
• Don’t wait! Form groups tonight! • 3-4 students per group
• Select company or product for which you will develop an integrated marketing proposal
• Recommend selecting a current, publicly traded company
• Deliverables:• Max 10-page paper, double-spaced• 20-min presentation during last class with 5-10
min question/discussion
• Be CREATIVE!