x1612cre-1038 fc17 ppt session 2 - trish bain · tahitian noni brand offering potential: o average...
TRANSCRIPT
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BRAND STRATEGY
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INCOME TRAININGPlease write down in your notes the answer:
Why are you here this week?
Please be specific. I want you to share your answers with your Country Manager during the afternoon session.
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INCOME TRAININGPlease write down in your notes the answer:
What reason do you give your group—new people?What emotion drives
you? What cause drives you? What purpose drives you? What dream drives you? What vision drives you?
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INCOME TRAININGThis is how I answer that question:
Morinda’s Mission is to help everyone obtain the “3 Things” they want the most: Better Health Better Appearance Financial Freedom. Everything we do is focused on that mission statement. This is how Morinda transforms lives.
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HEALTH APPEARANCE
From a consumer perspective: These things are aspirational. Everyone relates and seeks them actively.
HEALTH: Health is a liberating or confining idea. Good health liberates you; poor health limits you.
APPEARANCE: Self-esteem/self-confidence is tied to success in every aspect of life. If we feel good about ourselves, it shows in everything we do.
FINANCIAL FREEDOM: This is a huge idea that resonates with everyone. Financial Freedom provides security, peace, confidence, optimism
FINANCIAL FREEDOM
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HEALTH APPEARANCE
From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas.
FINANCIAL FREEDOM
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HEALTH APPEARANCE
From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas.
HEALTH: $278 Billion by 2024 Size of market by age group: (% of men and women in different age groups who regularly use Supplements): 70+ Men – 68% Women – 79% 50-70 Men – 63% Women – 74% 40-50 Men – 69% Women – 69% 25-40 Men – 61% Women – 62%
FINANCIAL FREEDOM
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HEALTH APPEARANCE
From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas.
APPEARANCE: Global Skin Care Market is $121 Billion 78% of women declare that they are actively looking for new products and ideas to improve their skin.
FINANCIAL FREEDOM
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HEALTH APPEARANCE
From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas.
FINANCIAL FREEDOM: 95% of families are not Financially Independent 57% have more credit card debt than savings
FINANCIAL FREEDOM
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SURVIVAL
AWARENESS
GRADUAL ACHIEVEMENT (DOABLE)
CONFIDENCE
SECURITY
PEACE OF MIND
VISION
FULL POTENTIAL
REALIZE
DESIRE TO
SHARE
Lifestyle Pyramid: The Path to Total Lifestyle
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FOUNDATIONAL CONCEPTS OF NETWORK MARKETING
A successful Network Marketing Business begins with a Product filling a need. People get excited about the product and the business begins.
A “Network” is a group of buyers and sellers; consumers and business people.
This “Network” is the source of all passive income.
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FOUNDATIONAL CONCEPTS OF NETWORK MARKETING
As a consumer, you simply purchase the product and enjoy the benefits.
As a business person, you actively promote the product and encourage people to purchase the product, and look for partners to work with you.
Your Network links together all buyers and sellers, and is structured like a family tree, in generations.
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Our products are organized into Brand Families. Each family has its own story and value. This is
how we help everyone feel better and look better.
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Our story began with the discovery of Noni.
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NONI CORNELIAN CHERRY
BLUEBERRY CRANBERRY OLIVE
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This is our classic brand that has captured the hearts of people all over the world.
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Noni is Tahiti’s gift to the world.
Noni vinegar bottle
N O N I + M O R I N D A A R I C H H I S T O R Y
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World Famous Tahitian Noni Juice
N O N I + M O R I N D A A R I C H H I S T O R Y
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Tree to Bottle
N O N I + M O R I N D A A R I C H H I S T O R Y
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Morinda + Tahiti
A Perfect PartnershipN O N I + M O R I N D A A R I C H H I S T O R Y
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Morinda knows more about noni than anyone in the world.
N O N I + M O R I N D A A R I C H H I S T O R Y
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Morinda IPCs to Tahiti:
This is the greatest cultural exchange in history.
N O N I + M O R I N D A A R I C H H I S T O R Y
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N O T J U S T A J U I C ERAW ELEMENTS DERIVED FROM THE NONI PLANT
FRUIT SEEDLEAF
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N O T J U S T A J U I C ERAW INGREDIENTS DERIVED FROM ELEMENTS
FRUIT SEEDLEAF
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This is our classic brand that has captured the hearts of people all over the world.
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This is our classic brand that has captured the hearts of people all over the world.
Tahitian Noni Brand Offering
Tahitian Noni Beverages:
o Tahitian Noni Juice
o N-CoreTahitian Noni Concentrates:
o Original o Joint o Heart (2017)
Tahitian Noni Classics: o Body Butter o Skin Supplement o Leaf Serum o Seed Oil o Oatmeal Soap o Body Balance
Cream
Tahitian Noni Essential Oils:
o Breathe o Recover o Relax o Relief
o Energize o Fortify o Peppermint o Embrace
o Repel o Trim o Lavender o Tea Tree
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This is our classic brand that has captured the hearts of people all over the world.
Tahitian Noni Brand Offering
Immediate Target: o Everyone who is using Tahitian Noni Juice
• Same story • Complimentary Science and Results • Brand Confidence
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This is our classic brand that has captured the hearts of people all over the world.
Tahitian Noni Brand Offering
Potential: o Average 80% of your income today comes
from Tahitian Noni Juice or Max o If every current customer of TNJ/Max began
to use one Essential Oil regularly (one bottle per month), your passive income would increase by 35%
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This is our classic brand that has captured the hearts of people all over the world.
Tahitian Noni Brand Offering
Strategic Plan 2017 o Tahitian Noni Concentrates
• Heart Concentrate – Summer 2017 o Tahitian Noni Essential Oils
• Introduce the Tahitian Noni Sample Program
• Publish Book: How to use Tahitian Noni Essential Oils
• TNEO Muscle Rub – Summer 2017 • TNEO Spa – Cyber Monday 2017
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AGEs steal our health and energy and make us look and feel older.
Managing the aging process of the body
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Glycation causes AGEs
GLYCATIONSUGAR A.G.E.s
AGEs steal our health and energy and make us look and feel older.
Managing the aging process of the body
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Glycation is the result of too much sugar!
GLYCATIONSUGAR A.G.E.s
Managing the aging process of the body
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AGEs can be accurately measured by the TrūAge Scanner
SUGARManaging the aging process of the body
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FLUSH – Sugar Stop BURN – Rapid Fuel REPAIR – AGE Therapy PROTECT – TNJ & Max
SUGAR
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5-Day Pack
15-Day Pack
30 Day Pack
FLUSH – Sugar Stop BURN – Rapid Fuel REPAIR – AGE Therapy PROTECT – TNJ & Max
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AGE Therapy – Redesigned and
reformulated
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TrūAge Brand Offering
TrūAge Beverages: o Max o Extra o Pure
TrūAge Core: o Rapid Fuel o Sugar Stop o AGE Therapy Gel
AGE Therapy Suite o Hand Wash o Facial Cleanser o Daily Shampoo o Daily Conditioner
o Daily Body Wash o Element Shield o Lip BalmManaging the aging
process of the body
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TrūAge Brand Offering
Immediate Target: o TrūAge Scanner Events
• Introduce TrūAge 5-Day Detox Program o TNJ & Max Customers
• Introduce Sugar Stop and Rapid Fuel o Home Conversion
• AGE Therapy “Daily Use” products replace products each customer is currently usingManaging the aging
process of the body
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TrūAge Brand Offering
Potential: o If current Autoship customers added one
TrūAge core product to their Autoship, your volume would increase by 25%
o AGE Therapy Products: If converted to daily use, each customer would spend the equivalent of Autoship volume each month. Effectively doubling your Autoship volume.
Managing the aging process of the body
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Tahitian Noni Brand Offering
Strategic Plan 2017 o AGE Therapy Suite
• Daily Intensive Moisturizer– Summer 2017
o TrūAge Core • In development: Improved Sugar Stop
formula that will block up to 60% of sugars and starches from food we eat
o TrūAge Scanner • In development: Portable, smart phone
driven TrūAge Scanner
Managing the aging process of the body
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New TrūAge Scanner
Managing the aging process of the body
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Skin, hair, and body care from the Earth’s
best ingredients
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SEGMENT & FARM
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BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU
KEY 1: List Building Your primary objective is to accumulate names and contact information KEY 2: Manage the data in your list Buyers: Who buys? What do they buy? How often do they buy? Sellers: Who is earning money? Trending up or down? AdvancementKEY 3: Segment & Farm We are constantly looking for opportunities to make offers to the “buyers” and “sellers” in our network
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BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU
KEY 3: Segment & Farm We are constantly looking for opportunities to make offers to the “buyers” and “sellers” in our network
Segment: Break down your list into similar characteristics Farm: Reach out, make offer, follow up, refine
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Step 1: You begin with people you know o People who are interested in the products and can become
customers o People who want an income, like you
BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU
KEY 3: Segment & Farm
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Step 2: Accessing new people o You identify those are interested in creating income to gain access
to people that they know. o You identify customers to gain access to people they know as well
Network Marketing only works when you are constantly accessing new groups of people. Each new customer gives you access to new potential customers that they know. Each new IPC gives you access to people they know.
1 person on Autoship = 1 case of TNJ + 50 followers
BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU
KEY 3: Segment & Farm
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Step 3: Building a “network” of buying groups and selling groups
o Buying groups are customers who are committed to the Morinda branded products. Each customer creates income.
o Selling groups are IPCs who are actively promoting the business, marketing the products and expanding the network.
BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU
KEY 3: Segment & Farm
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KEY CONCEPT: These Groups of Buyers and Sellers are linked together through a common interest in the company, products and brand(s). These groups represent the source of all income.
Managing these groups is the full extent of our business.
BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU
KEY 3: Segment & Farm
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INCOME ANALYSIS BY PRODUCT CATEGORY
Use this analysis to identify “white spaces” in your business:
Tahitian Noni TN Essential Oils TrūAge Core TrūAge AGE
TherapySkin/Body
CareMorinda Wellness
Additional Products Total %
84.16% 1.58% 5.63% 0.41% 1.48% 4.19% 2.55% 100%
You should get performance from every product. Let this report guide you to make sales goals and activity for 2017.
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Awareness
Acquisition
Satisfaction
Conversion
Referral
Retention
CUSTOMER ENGAGEMENT CYCLE
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Awareness
Acquisition
Satisfaction
Conversion
Referral
Retention
CUSTOMER ENGAGEMENT CYCLE
Make the sale
Experience/Testimonial
Make the offer
Loyalty
Expansion
Passive Income
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Segment
Offering (Campaign)
Execute
Review Refine Reload
SEGMENT & FARM
This process works for every offering in your business: • Area Developer • Limited Time Offer • Products • Autoship • Financial Freedom
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INCOME TRAINING: LET’S CREATE A CAMPAIGNChoose the Target: We want to increase sales of AGE Therapy Products
Segment: Autoship participants AGE Therapy Gel buyers Former Defy, Te’Poema, Moea customers Sugar Stop/Rapid Fuel customers
Campaign: Coordinate with the Morinda Home event. Take advantage of the sales event, promotions, information and support.
Follow up: Buyers—regular contact with information, promotions, etc. Non-buyers—queue them up again at the next sales event featuring AGE Therapy products.
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INCOME TRAINING: LET’S CREATE A CAMPAIGNChoose the Target: We want to increase sales of Tahitian Noni Essential Oils
Segment: Autoship participants TNJ Customers
Campaign: If you are drinking TNJ, the only essential oil product you should use is Tahitian Noni Essential Oils. Use the Tahitian Noni Essential Oils Sample Program Tie into our Tahitian Noni Essential Oils Sales Events
Follow up: Buyers—regular contact with information, promotions, etc. Non-buyers—queue them up again at the next sales event featuring Tahitian Noni Essential Oils.
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Testimonials
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THE FLYWHEEL PRINCIPLE: STEADY SUCCESS
Steps forward,
consistent with
“Hedgehog Concept”
Accumulation of Visible Results
People line up, energized
by Results
Flywheel builds
Momentum
FLYWHEEL
Collins, Jim. (2001). Good to great. New York: HarperCollins Publishers Inc.
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THE DOOM LOOP
Disappointing Results
No buildup; no
accumulated momentum
New direction program, leader
event, fad or acquisition
Reaction, without understanding
DOOM LOOP
Collins, Jim. (2001). Good to great. New York: HarperCollins Publishers Inc.
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BUILD UP…
DISCIPLINED
PEOPLE
DISCIPLINED THOUGH
T
DISCIPLINED
ACTION
BREAKTHROUGH
!
Collins, Jim. (2001). Good to great. New York: HarperCollins Publishers Inc.
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