x on tv on wstr star64 cincinnati media kit
TRANSCRIPT
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Source: TVB Media Comparisons Study 2012. Knowledge Networks Inc. Custom Survey.
Television reaches more people than any other medium
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236.6
26.7
98.098.5
16.7
Television
Magazine
Newspaper
Internet Radio
Minutes Spent Per Day
Adults spend more time with Television than any other media!
Source: TVB Media Comparisons Study 2012
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Television is more influential inpurchasing decisions
Source: TVB Media Comparisons Study 2012
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• Cincinnatians Watch Nearly 5 Hours of TV Per DAY
• Cincinnatians 73% of Cincinnatians watch TV live! 27% watch on demand
• Television is the PERFECT way to engage your viewers via Facebook and YouTube with two screen technology
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Time Warner Cable only reaches 42% of the DMA’S 876,290 households.
That means more than half of the DMA could never see your commercial (over 500,000 households!)
Source: Nielsen Nov14
Broadcast TV 100%
Broadcast Reaches100% of TV Homes
Time Warner Cable misses more than half of Greater Cincinnati
otherCable3%
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Cost to Reach ONE person:Direct Mail = 36¢ Yellow Pages = 35¢Newspaper = 10¢
Cable = 7¢Radio = 3¢
Broadcast TV = 1¢
Source: TVB Media Comparisons Study
Television is the most Cost Efficient form of Advertising
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Source: Nielsen Nov14 (includes local newscasts – morning, noon, early and late).
26%
Local 12 News Reaches More Viewers than the Competition
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Source: Nielsen Nov14. *on WSTR
WCPO WLWT WXIX
ADULTS 35+ RTG Viewers RTG Viewers RTG Viewers RTG Viewers
M-F 5a-6a 2.7 32,800 1.9 22,900 1.7 20,900 1.2 14,600
M-F 6a-7a 4.9 58,900 2.5 30,200 2.4 29,200 1.7 20,700
M-F 7a-9a 2.4 29,300
M-F 12p 4.9 59,200 3.2 38,300 1.5 18,000
M-F 4p–4:30p 4.6 55,600 1.2 14,300
M-F 4:30p-5p 5.2 62,300 1.2 14,300
M-F 5p–5:30p 6.2 75,000 3.2 38,900 2.9 35,300
M-F 5:30p-6p 6.5 77,900 4.4 53,700 2.9 35,300
M-F 6p–6:30p 7.3 88,500 5.7 69,100 4.1 49,900
M-F 6:30p-7p 2.1 25,400
M-F 10p 2.5* 30,100 2.4 29,000
M-F 11p–11:35p 6.5 78,300 5.4 64,900 3.7 45,100
TOTAL 51.3 618,600 28.7 346,600 19.2 233,700 9.8 119,000
Local 12 News is #1 Throughout the Day
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…that’s MORE than a Bengals crowd AND a Reds crowd combined!
+
Source: Nielsen Nov14/Feb14 (M-F 7:30p, P2+). Bengals & Reds average home attendance combined; 91,300 in 2014.
Just 1 commercial during The Big Bang Theory on WSTRwould get YOU in front of 100,000 Viewers!
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63% More Likely 118% More Likely
34% More Likely
20% More Likely
42% More Likely95% More Likely
15% More Likely26% More Likely
56% More Likely39% More Likely
79% More Likely
55% More Likely
Source: 2012 Doublebase GfK MRI applied to local market income data
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WSTR Prime is the most efficient choice for reaching A50+
Source: Nielsen May14. M-Su 8-11p (WKRC, WLWT, WCPO), M-Su 8-10p (WXIX), M-F 8-10p (WSTR, THE CW)
Station (%) of AudienceAGED 50+
WSTR 81%
WKRC 70%WCPO 57%
WLWT 55%
WXIX 55%
THE CW 34%
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Source: Nielsen Feb14
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Source: Nielsen Jan14
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“The 100” & “The Originals” beat American Idol!Station Program Day Time A1849 RTGTHE CW THE 100 WED 9:00PM 3.3WLWT LAW&ORDER: SVU WED 9:00PM 3.0WCPO CELEBRITY-SWAP TUE 10:00PM 3.0WCPO TROPHY WIFE TUE 9:30PM 2.9WCPO MIXOLOGY WED 9:30PM 2.9WXIX AMERICAN IDOL-WED WED 8:00PM 2.8
WLWT SNL PRIME SAT 10:00PM 2.8WCPO SHARK TANK FRI 9:00PM 2.7
THE CW THE ORIGINALS TUE 8:00PM 2.7WXIX AMERICAN IDOL-THU THU 9:00PM 2.6
WLWT DATELINE FRI 8:00PM 2.6WXIX KITCHEN NIGHTMARES FRI 9:00PM 2.5WCPO MARVEL-SHIELD TUE 8:00PM 2.5WCPO REVENGE SUN 10:00PM 2.4WXIX MINDY PROJECT TUE 9:30PM 2.3WCPO 20/20 FRI 10:00PM 2.1
THE CW SUPERNATURAL TUE 9:00PM 2.0WXIX HELL’S KITCHEN THU 8:00PM 1.9
WLWT CHICAGO PD WED 10:00PM 1.8WLWT CHICAGO FIRE TUE 10:00PM 1.8WXIX KITCHEN NIGHTMARES FRI 8:00PM 1.7WXIX GLEE TUE 8:00PM 1.6
Source: Nielsen May14.(shows airing in multiple weeks)