x-cultural communication 3: cultural dimensions, part 2 - fons trompenaars & charles hampden-turner

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  • 8/14/2019 X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars & Charles Hampden-Turner

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    Cultural Di7

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    Culture

    Individualism/Collectivism

    TimeOrientation

    Masculinity/FemininityUncertaintyAvoidance

    PowerDistance

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    Culture

    Individualisticor selfish?

    On time?

    Distinction

    between maleand female?

    Minimizinguncertainty?

    Differentlevels of

    power?

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    Culture

    Individualism/Collectivism

    TimeOrientation

    Universalism/Particularism

    Neutral/Affective

    Specific/Diffuse

    Achieved/Ascribed

    Status

    Internal/

    ExternalOrientation

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    Individualism

    Communitarianism

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    We seekindividual happiness.

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    We are born into a

    family.

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    I decide

    on my own.

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    11/46We serve

    society.

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    Sequential

    Synchronic

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    I easily change

    plans.

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    We depart on

    schedule!

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    Past and

    Present

    Future

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    We are proud of ourpast.

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    Universalism

    Particularism

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    22/46Rules applyequally

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    We need to count on

    our friends

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    Neutral

    Affective

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    We are in control of

    our feelin s

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    27/46We show we are excited!

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    Specific

    Diffuse

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    A friend is a friend inall respects.

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    My life is dividedinto business and private

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    Achieved

    Status

    Ascribed

    Status

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    li h d

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    What we have accomplished

    so far

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    I have an undisputed

    position

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    Internal

    Orientation

    External

    Orientation

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    We can dominatenature.

    d t

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    We have to adapttoexternal circumstances.

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    Individualistic

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    Culture

    Individualisticor selfish?

    All at once?

    Rules orrelationships?

    Do we displayour emotions?

    How far do

    we get

    Do we haveto prove

    ourselves?

    Who is incontrol?

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    Read Mor

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    Harald Felgner

    A spectrum of projects, from international marketing to IT.

    xculture.felgner.ch

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    Image Credit

    /li f/ // b l/ /

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    http://www.flickr.com

    /kamoda/2816743013/

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    Paramount Pictures

    / i d /5697895/

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