wzory dokumentów - wirtualna...

To: Advertisers

Date of development:

23.11.2015

Number of pages: 37

ADVERTISEMENT FORMATSTechnical specification

Advertisement forms – technical specification Wirtualna Polska Group

Compilation type: Technical specification

Document type: open document

Address: Wirtualna Polska S.A. Group, ul. Jutrzenki 137A, 02-231 Warsaw

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In order to gain additional information, please contact the Advertising Office,[email protected] , tel. (+48) 22 39 88 523; fax (+48) 22 57 63 959

mailto:[email protected]


Table of Contents

Table of Contents.....................................................................................................0

1. General rules regarding advertising creatives..................................................4

1.1 Sound in advertising creatives.................................................................................4

1.2 Actions in flash creatives..........................................................................................51.2.1 Click..................................................................................................................... 51.2.2 Closing................................................................................................................. 51.2.3 Extending and folding..........................................................................................51.2.4 Video loading.......................................................................................................61.2.5 Counting of additional actions..............................................................................6

1.3 Performance and errors...........................................................................................7

1.4 External communication...........................................................................................7

1.5 False creatives.........................................................................................................7

1.6 RichMedia creatives.................................................................................................7

1.7 Hit counts and display codes....................................................................................7

1.8 Other information.....................................................................................................7

2 HTML5 Creatives..............................................................................................8

2.1 3rd party codes..........................................................................................................82.1.1 Basic structure.....................................................................................................82.1.2 Click operation.....................................................................................................82.1.3 Closing of creatives..............................................................................................82.1.4 Admissible elements............................................................................................92.1.5 SSL Support........................................................................................................9

2.2 Copyright codes.......................................................................................................92.2.1 Basic structure.....................................................................................................92.2.2 Admissible elements..........................................................................................102.2.3 SSL Support.......................................................................................................10

2.3 Click operation.......................................................................................................102.3.1 Example creative...............................................................................................11

3 Standard Creatives.........................................................................................12

3.1 Required materials.................................................................................................12

3.2 Dimensions and size of creatives, formants for RON of the WP Group.................12

4 Extending creatives.........................................................................................12


4.2 Dimensions and size of creatives...........................................................................12

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5 Push type creatives.........................................................................................135.1.1 Required materials.............................................................................................135.1.2 Dimensions and size of the creative..................................................................13

6 Scrolling creatives...........................................................................................136.1.1 Required materials.............................................................................................136.1.2 Dimensions and size of the creative..................................................................13

7 Layered creatives............................................................................................14

7.1 Toplayer................................................................................................................. 147.1.1 Required materials.............................................................................................14

7.2 Brandmark..............................................................................................................147.2.1 Required materials.............................................................................................14

7.3 Floor Ad.................................................................................................................. 147.3.1 Required materials.............................................................................................14

7.4 Fly footer................................................................................................................157.4.1 Required materials.............................................................................................15

8 Screening........................................................................................................15

8.1 Standard Screening...............................................................................................158.1.1 Required materials.............................................................................................15

8.2 Thematic Screening...............................................................................................158.2.1 Required materials.............................................................................................16

8.3 Multiscreening........................................................................................................168.3.1 Required materials.............................................................................................16

8.4 SWF Screening......................................................................................................168.4.1 Required materials.............................................................................................16

9 XHTML............................................................................................................16


9.2 Additional hit counts...............................................................................................17

9.3 Video Elements......................................................................................................17

10 Sponsored headline with background.........................................................1710.1.1 Required materials – Sponsored heading......................................................1710.1.2 Required materials – Background.................................................................1810.1.3 Example:........................................................................................................18

11 Additional creatives for the WP main page.................................................19

11.1 General guidelines.............................................................................................19

11.2 Screening...........................................................................................................19

11.3 WP Boxes..........................................................................................................19

11.4 Extending WP Boxes.........................................................................................20

11.5 Content Box.......................................................................................................20

11.6 Thematic Branding.............................................................................................20

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11.7 Section heading Branding..................................................................................21

11.8 Text links, right column......................................................................................21

11.9 Links with graphics, left column.........................................................................21

11.10 Regional Boxes..................................................................................................22

11.11 E-commerce Boxes............................................................................................22

11.12 Infinite Box, Floating Halfpage...........................................................................22

11.13 Premium panel...................................................................................................22

12 Additional creatives on the Money main page............................................23

12.1 Tiles................................................................................................................... 23

12.2 Text links............................................................................................................23

13 Additional creatives on the e-mail page......................................................23

13.1 Basic requirements............................................................................................23

13.2 Login box...........................................................................................................23

13.3 Login box – full page..........................................................................................23

13.4 Login box – interactive.......................................................................................24

13.5 Logout box.........................................................................................................25

11.4 Additional boxes.....................................................................................................25

14 Commercial Break.......................................................................................26

14.1 Commercial Break.............................................................................................2614.1.1 Required materials.........................................................................................26

14.2 Video Commercial Break...................................................................................2614.2.1 Required materials.........................................................................................27

15 Galleryboard................................................................................................2715.1.1 Required materials.........................................................................................2715.1.2 Additional materials.......................................................................................27

15.2 Folded form........................................................................................................27

15.3 Expanded form...................................................................................................2815.3.1 Hit count scripts.............................................................................................30

16 Video Ad......................................................................................................3016.1.1 Required materials.........................................................................................30

17 Photocover..................................................................................................3017.1.1 Required materials.........................................................................................3017.1.2 Additional guidelines......................................................................................30

18 FotoFoto in the Pudelek.pl service..............................................................3018.1.1 Required materials.........................................................................................30

19 HotNews Box in the Pudelek.pl service......................................................3119.1.1 Required materials.........................................................................................32

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20 Video backlayer...........................................................................................3220.1.1 Required materials.........................................................................................32

21 Advertisements on the WP.TV service.......................................................32

21.1 Sponsored Tile...................................................................................................3221.1.1 Required materials.........................................................................................3221.1.2 Example:........................................................................................................33

21.2 Double Billboard + Videoskin ( Player Branding )..............................................3321.2.1 Required materials.........................................................................................3321.2.2 Example:........................................................................................................34

21.3 Content box........................................................................................................3421.3.1 Required materials.........................................................................................3421.3.2 Creative’s dimensions and size.....................................................................35

22 Advertisements in the website video player................................................35

22.1 Instream Video Ad / Preroll................................................................................3522.1.1 Required materials.........................................................................................35

22.2 Instream Toplayer..............................................................................................3522.2.1 Required materials.........................................................................................35

22.3 Instream Bottomlayer.........................................................................................3622.3.1 Required materials.........................................................................................36

23 Mailing.........................................................................................................36

23.1 General information...........................................................................................36

23.2 Basic requirements............................................................................................36

23.3 Technical specifications – standard mailing.......................................................37

23.4 Technical specification – targeted mailing.........................................................37

23.5 Technical specification – highlighted mailing.....................................................38

23.6 Technical specification – videomailing...............................................................38

23.7 Technical specification – BAN mailing...............................................................39

1. General rules regarding advertising creatives.

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1.1 Sound in advertising creatives

Sound in the creatives may be turned on only after the user’s action (click). This limitation does not apply to advertisements displayed in the video player (see pt. 17).

1.2 Actions in flash creatives

1.2.1 Click

Action script 3The click is a result of the following function, which must be defined in the 1st frame of the creative:var paramList:Object = this.root.loaderInfo.parameters;function butClick(e:MouseEvent): void { var req:URLRequest = new URLRequest(paramList["click"]); navigateToURL(req, "_blank");

}

The function should be assigned to a button by entering the following code in the first frame:mainBtn.addEventListener(MouseEvent.CLICK, butClick);[where mainBtn is the name of the button]

Action script 2The click is a result of the following action defined on the button:

on (release) { getURL(_root.click, ”_blank”); }

If the creative has several clickable areas, the variables which transfer the target addresses should take the names: click1, click2, …

1.2.2 Closing

All layered creatives (see pt. ) should feature a visible “close X” element in the top right corner used to close the advertisement. The font of the “close” word must be at least 12px, the dimensions of the X must be at least 14x14px. The entire are of the element must be on a non-transparent background and be clickable.

Action script 3Closing is a result of the following function, which must be defined in the 1 st frame of the creative:var paramList:Object = this.root.loaderInfo.parameters;function closeAd(e:MouseEvent): void { import flash.external.ExternalInterface; ExternalInterface.call(paramList["zamknij"]);

}The function should be assigned to a button by entering the following code in the first frame:closeBtn.addEventListener(MouseEvent.CLICK, closeAd);[where closeBtn is the name of the button]

Action script 2The click is a result of the following action defined on the button:

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on (release) { getURL("javascript:"+_root.zamknij+"()"); }

1.2.3 Extending and folding

Extending creatives should perform the following actions after hovering the mouse cursor over the creative:

Action script 3Extending is performed by the following function which should be defined in the 1 st frame of the creative:var paramList:Object = this.root.loaderInfo.parameters;function expAd(e:MouseEvent): void { import flash.external.ExternalInterface; ExternalInterface.call(paramList["rozwin"]);

}

Folding is performed by the following function which should be defined in the 1st frame of the creative:var paramList:Object = this.root.loaderInfo.parameters;function contAd(e:MouseEvent): void { import flash.external.ExternalInterface; ExternalInterface.call(paramList["zwin"]);

}

Action script 2Extending is a result of the following action defined on the button:

on (rollOver) { getURL("javascript:"+_root.rozwin+"()"); }

Folding is a result of the following action defined on the button:

on (rollOut) { getURL("javascript:"+_root.zwin+"()"); }

Additionally, the same actions should be assigned to “extend/fold” buttons of the brandmark (see pt. 6.2), and to hovering over/removing the cursor from a push type creative (see pt. 4).

1.2.4 Video loading

The location of a video clip used in the creative should be communicated in the _root.movie variable. In the event of loading several clips. The names of the variables are: _root.movie1, _root.movie2, _root.movie3

1.2.5 Counting of additional actions

If a flash creative is to count additional actions, it should trigger a javascript function communicated in the statsFn variable.

The correct form of triggering this function for Action Script 3 is as follows:flash.external.ExternalInterface.call(loaderInfo.parameters.statsFn, 'zlicz', ID);Where ID is the unique action identifier.

In the case of counting times (video playback, time of the creative) it is suggested to trigger statsFn every X seconds or playback percentage.

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Every need to use such counting methods must be communicated when sending the materials. Preparation of the statistics module for a specific campaign may extend the time of campaign setup by one working day.

1.3 Performance and errors

The creative must not cause errors on the website – incorrect display of the service, as well as the occurrence of error warnings.

The advertisement must not cause more than 20% processor load of a standard computer. It is assumed that a standard computer is one with an Intel Core 2 Duo 2 GHz processor with an installed Flash Player version 8.

1.4 External communication

It is prohibited to implement mechanisms which track user interactions.

It is prohibited to implement mechanisms which download additional content from the user’s websites without consulting the WP group.

1.5 False creativesIt is prohibited to practice the use of operating elements in advertisements, whose function arising from the form, caption or convention does not correspond with the communication, or operates in an unusual manner. Especially, it is not admissible for advertisements to incorporate basic system buttons, window minimizing and closing icons, which operate in a manner other than arising from their typical function; it is prohibited to broadcast advertisements in the form of system messages/prompts and warnings.

Buttons incorporated in advertisements must carry out functions which correspond to the prompts represented on them, e.g. buttons which imitate the functions of a form, drop-down list, selection field may not cause redirection to the customer’s website or any other operation which does not correspond to their standard function.

1.6 RichMedia creativesRichMedia creatives may, without the user’s interactions, have a maximum size of 300kB. All additional elements may be streamed only after an action (click).

1.7 Hit counts and display codesHit counts and display codes which are intended for display across the WP Group must not contain synchronous elements. Especially, it is prohibited to use the document.write() instruction.

It is recommended for every campaign to be displayed on WP creatives and third party hit counts to be delivered in the form of pixels

1.8 Other information

The creative in its basic form (.swf file) will be displayed correctly in the Windows operating system in browsers which support the flash plugin.

A scrolling creative is developed exactly like a static creative. The scrolling mechanism is entirely carried out by WP.

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A 1px wide frame around the advertisement is required in cases, where the creative features a white or transparent background which is in any way directly combined with the edge of the creative.

For all Flash creatives we require customers to send a backup creative (backup image) in GIF/JPG/PNG format. The frame requirement also applies to backup creatives in the above formats if the white or transparent background of the creative meets the edge of the advertisement.

2 HTML5 CreativesHTML5 Creatives are advertising forms consisting of HTML, style sheets, graphics, video and scripts, displayed in place of standard advertisement forms. The correctly developed HTML5 creatives allow display of the advertisement on any device, including desktop, smartphones and tablets. The HTML5 creatives have various structures. Therefore, customers should deliver them at least 3 working days prior the start of campaign.

2.1 3rd party codesCreatives generated by html5 conversion tools e.g. Google Swiffy, Adobe Edge. The Wirtualna Polska Group do not guarantee their proper display on mobile devices. The Google Swiffy Creatives should be developed according to the specification of flash creatives.

2.1.1 Basic structure

The creatives should to be developed in the way that allows them to load in frames. The margin should be set to 0 so that the creative starts in the upper left corner without offset. Clickable elements should have style "cursor: pointer” set, while the creative made in Google Swiffy: buttonMode = true;

2.1.2 Click operation

All clickable elements should use the global variable "window.clickTag" or function "window.clickFn()"

In case of multiclicks they should include "clickTag" or "window.clickFn()" with incremented index. For the variable clickTag : window.clickTag1 , window.clickTag2 etc.For the function clickFn (): window.clickFn1(), window.clickFn2(), and so on.

Example window.clickTag :html : <div onclick = "window.open ( window.clickTag, '_blank')"> </div>

Example window.clickFn ():html : <div onclick="clickFn();"> </div>

The creatives made in Google Swiffy should read click urls by flashVars in the variable "click", the same way as Flash creatives do.

2.1.3 Closing of creativesTo close the fullscreen creative the global function window.closeFn(); should be called.

The creatives made in Google Swiffy should be prepared as flash creatives, i.e. they should read the flashVars variable "zamknij", then after click on the button they should invoke the

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following function: flash.external.ExternalInterface.call ( loaderInfo.parameters.zamknij ) ;

2.1.4 Admissible elementsThe HTML5 advertisement may contain:

- script (javascript and Jquery)

- style sheets (CSS)

- HTML

- Graphics (jpeg, gif, png)

- Video (mp4, webm)

2.1.5 SSL SupportThe creatives should function correctly for the standard (http) and encrypted (https) protocols. This applies to all elements loaded by the creative – scripts, graphics and videos.

2.2 Copyright codesCodes created without the use of compilers, integrated with the site, which should not override any of the global variables.

2.2.1 Basic structureThe HTML5 creative code should be broken down into 3 blocks

- preload

- standard load

- rich media

The Preload Block receives an assigned advertisement container from the advertisement system in the form of a Jquery object, corresponding to the h variable. The block should define the primary elements of the creative, including an optional light blank panel displayed while loading the rest of the advertisement. The block will be created during page rendering upon reaching the advertisement’s location.

The Standard Block should include the remaining elements, in dimensions specified in the table below and size of up to 150kB.

Format DimensionsBanner 468x60Billboard 750x100 Double Billboard 750x200 WideboardMega Double Billboard

970x200970x300

Mid-Text Box / Rectangle 300x250Box 160x150Skyscraper 160x600Megabox 300x150Megaskyscraper / Halfpage 300x600Mega Mid-Text / Mega-Rectangle 450x250 and 300x250

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Advertisement bar 970x30

The standard block will be created asynchronously during page rendering.

The Optional Rich Media Block should contain elements which do not fit within the maximum size of the creative (richmedia and video elements). The block shall be created asynchronously after loading the key web page content.

2.2.2 Admissible elementsThe HTML5 advertisement may contain:

- script (javascript and Jquery)

- style sheets (CSS)

- HTML

- Graphics (jpeg, gif, png)

- Video (mp4, webm)

In the case of JQuery code, the creatives should use JQuery native to the WP Group; the creative should not load its own version of this library. The GWP services support JQuery version 1.8.3, whereby the function is available as WP.$()

HTML should not contain <table> elements. For wideboard and mega mid-text forms a responsive structure is recommended, which guarantees correct display when changing the width of the container to 750px and 300px respectively.

Style sheets should be activated as separate .css files. Each style should have a unique name in order to avoid conflicts with existing styles used by GWP services (it is forbidden to use styles such as .advertisement, .image, .film, .player and with other similarly simple names). It is suggested for every style name to contain a pseudo-random element of a few characters.

All advertisement elements should be placed on layers with a z-index of 10 or less.

Every video clip should have a size of no more than 1.5MB. Audio playback is admissible only after the user’s click/tap.

In case of using external scripts and non-standard fonts, the Wirtualna Polska Group reserves the right to a two working day certification and tests.

2.2.3 SSL SupportThe creatives should function correctly for the standard (http) and encrypted (https) protocols. This applies to all elements loaded by the creative – scripts, graphics and videos.

2.3 Click operationEvery click is opened in a new window/tab and will simultaneously trigger the function hopka(c,e,v).

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Function parameters:

c – object of the creative;e – event type, available types:

- REDIR click counting

- EVENT counting of events with the value vv – event value,

2.3.1 Example creativeAs an example we will use a billboard of 750x200px, containing:

- one blank panel in the form of a .jpeg wallpaper

- 30kB.png graphic

- video, available in mp4 and webm versions, launched without sound

- Jquery code used to assemble the HTML and operate clicks.

Such creative may take the form of:

<script> h.css({"position":"relative","width":750,"height":200,"background-image":"url(//serwerkreacji/tapeta.jpeg)"});

</script>  <script> //dodaj ciezki png WP.$('<div></div>').css({"position":"absolute","right":0,"top":0,"width":350,"height":200, "overflow":"hidden","cursor":"pointer"}).html('<img src="//serwerkreacji/grafika.png" border="0" alt="alt text" />').appendTo(h).click(function() { window.open('URL', '_blank'); hopka(c, 'REDIR', 'png'); //obsluga klika dla png }); </script>

<script type="text/javascript"> //dodaj video WP.$('<video></video>').attr({"id":"vid987123","autoplay":1,"muted":1}).css({"position":"absolute","left":0,"top":0,"width":400,"height":200}).html('<source src="//serwerkreacji/video.mp4" type="video/mp4" /><source src="//serwerkreacji/video.webm" type="video/webm" />').appendTo(h).click(function() { window.open('URL', '_blank'); hopka(c, 'REDIR', 'video'); //obsluga klika dla video }); </script>

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3 Standard CreativesStandard Formats are graphic advertisement elements placed within the structure of the service.

3.1 Required materials

The customer should provide an .swf file (plus a backup image – see pt. 1.8) or a jpg/gif/png graphic. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”.

3.2 Dimensions and size of creatives, formants for RON of the WP Group

Format DimensionsBanner 468x60Billboard 750x100 Double Billboard 750x200 Wideboard 970x200Mid-text box / rectangle 300x250Box 160x150Skyscraper 160x600Megabox 300x150Megaskyscraper/Halfpage 300x600Mega mid-text / mega-rectangle 450x250 i 300x250Advertisement bar 970x30

4 Extending creativesExtending creatives are layered formats displayed in place of standard creatives and expanded when hovered over with the mouse cursor.


The customer should provide an .swf file (plus a backup image – see pt. 1.8). The creative should meet the general requirements described in the section “General rules regarding advertising creatives”, especially pt. 1.2.3.

4.2 Dimensions and size of creativesFormat Dimensions Expand Maximum size

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directionExpand Billboard 750x100 -> 750x300 down 60kBExpand Double Billboard 750x200 -> 750x300 down 60kBExpand Wideboard 970x200 -> 970x300 down 60kBExpand megabox 300x150 -> 600x150 left 60kBExpand megasky 300x600 -> 600x600 left 60kBExpand mid-text 300x250 -> 400x400 around 60kBExpand bar 970x30 -> 970x200 down 60kB

5 Push type creativesPush creatives are formats similar to expanding creatives, which after hovering with the cursor push the service’s content downward.

5.1.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8). The creative should meet the general requirements described in the section “General rules regarding advertising creatives”. Especially Push creatives must feature defined actions for expanding creatives (see pt. 1.2.3).

5.1.2 Dimensions and size of the creative

Format Dimensions Push direction Maximum sizePush Billboard 750x100 -> 750x300 down 60kBPush Double Billboard 750x200 -> 750x300 down 60kBPush Wideboard 970x200 -> 970x300 down 60kBPush bar 970x30 -> 970x200 down 60kB

6 Scrolling creativesScrolling creatives are layered formats displayed over the service’s content. After closing, such formats are inserted in place of their corresponding standard formats.

6.1.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8) or a jpg/gif/png graphic. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”.

6.1.2 Dimensions and size of the creative

Format Dimensions Maximum sizeScroll Banner 468x60 20kBScroll Billboard 750x100 40kBScroll Double Billboard 750x200 40kB

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7 Layered creatives7.1 Toplayer

The Toplayer is a HTML 5 or Flash format animation which uses moving graphical elements in any selected configuration and sound effects. The display time of individual advertisement elements and the display frequency for a single user are determined individually for the purposes of a given campaign.

7.1.1 Required materials

The customer should provide an .swf file (plus a backup image – see pt. 1.8) or a jpg/gif/png graphic or an HTML file plus sufficient files (see pt. 2.0 – HTML creatives). The creative’s dimensions are defined by the customer – whereby the minimum is 400x300px, the maximum is a full-screen creative. The maximum size of the creative is 60kB. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”, especially pt. 1.2.1 and 1.2.2.

Additionally, the closing function described in pt. 1.2.2. should be performed at the end of the animation (no later than 15 seconds for regular creatives, 30 seconds for creatives containing video).

7.2 Brandmark

A Brandmark is a graphical advertising element similar to a pop-up, however not restricted by the window of a standard browser. It can take any shape wihthin the planned area.

7.2.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8) or an HTML file plus sufficient files (see pt. 2.0 – HTML creatives). The dimensions of the creative are 300x300px, maximum size 60kB. Apart from the standard “close X” button the creative should feature buttons used for minimizing (to a 20px bar) and maximizing (to a full 300x300px creative).

The creative should meet the general requirements described in the section “General rules regarding advertising creatives”, especially pt. 1.2.1, 1.2.2. and 1.2.3.

7.3 Floor AdThe Floor Ad is a scalable layered creative, positioned at the bottom edge of the browser window.

7.3.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8). The maximum dimensions of the creative are 970x300px, the maximum size is 60kB. The creative’s structure should allow scaling to the width of the browser window. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”, especially pt. 1.2.2.

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7.4 Fly footerA Fly footer is a layered creative with the dimensions of a double-billboard, positioned at the bottom of the browser window, folded beyond the right margin.

7.4.1 Required materialsThe customer should deliver two files: html/swf/jpg/png/gif with double-billboard dimensions (750x200, 900x200, 950x200) and an extend/fold button with dimensions of 30x200. The admissible size is 60kB for a double-billboard and 5kB for the button. If the customer does not provide a button, the default creative of the WP Group will be used.

8 Screening8.1 Standard Screening

Screening is an advertisement consisting of a billboard / double-billboard / wideboard and a watermark.

8.1.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8) or an HTML file (see pt. 2.0), in accordance with the specification of the corresponding advertisement form (billboard, double-billboard, wideboard) and a gif or .jpg file, which will be displayed in the service’s background.

The billboard creative should meet the requirements set out in pt. 3.2The watermark creative should have a minimum width of 1366px.

The total size of materials should no exceed 100 kB.

8.2 Thematic Screening

Thematic Screening is screening type advertisement (see pt. 8.1) displayed on selected services from a thematic package. The customer should prepare a creative which meets the general requirements for screening and taking into consideration the width of the service and the heading height (see table below). If the category includes services of a different width, the customer should send in one creative per service.

Category Service Service width Heading height

Business WP Finance Finance - 970px 73pxBiztok Biztok - 980px

News WP News News piece - 1200px News piece - 140pxother - 970px other - 55px

Automotive Moto WP 970px 73px

WomenWP Woman 970px 73pxCafé 980px 88px

Sport Sports Facts 1200px and 970px 156px

GossipWP Stars 980px 54px and 138pxPudelek 980px 50px

Tourism Tourism 970px 72px

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Weather 970px 72px

8.2.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8), in accordance with the specification of the corresponding advertisement form (billboard, double-billboard, wideboard) and a gif or .jpg file, which will be displayed in the service’s background.

The billboard creative should meet the requirements set out in pt. 3.2The watermark creative should have a minimum width of 1366px.

The total size of materials should no exceed 100 kB.

8.3 MultiscreeningMultiscreening is a variation on the screening creative, consisting of one billboard creative and several background images.

8.3.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8), in accordance with the specification of the corresponding advertisement form (billboard, double-billboard, wideboard) and .gif or .jpg files wich will be displayed in the service background.

A billboard creative should meet the requirements specified in pt. 3.2. Additionally, the .swf creative should contain triggers of the backgroundN() action, where N is the number of the background to be displayed. For example, for a set including swf + 3 background, in order to display background 2 it is necessary to trigger the action ExternalInterface.call("background2");

Each new watermark creative should have a maximum width of 1366px. It is recommended for the names of the gif/jpg creatives to indicate the background number. Example names are wm1.jpg, wm2.jpg, wm3.jpg.

The total size of any billboard + watermark pairing should not exceed 100 kB.

8.4 SWF ScreeningSwf Screening is an advertisement form consisting of a clickable swf background located under the service’s content.

8.4.1 Required materialsThe customer must provide a specially prepared .swf file. Recommended dimensions of the creative are 1366x1024px, the maximum size is 100 kB. The structure of the creative should allow scaling to the browser window dimensions. The creative should meet the requirements described in the section “General rules regarding advertising creatives”, especially pt. 1.2.2.

9 XHTMLXhtml is a full-screen advertisement form which enables integration into the structure of the main page.

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The customer must provide an HTML5 creative which presents the advertisement’s visualization. The creative shoul meet the guidelines of pt. 2, whereby the total size of source materials should not exceed 5MB. The total size of the finished advertisement which can be loaded without the user’s interaction cannot exceed 300kB.

Materials should be delivered at least 5 working days before the display date of the advertisement. Additionally, the Wirtualna Polska Group reserves the right to modify the script of the advertisement, if the presented idea is not technically viable.

Please note, that XHTML dedicated for the WP home page must feature a prepared script for both page widths (984px, 1184px).

The advertisement’s maximum active time is 25 seconds.

9.2 Additional hit counts

Any additional action which the customer wants to caint in the creative should trigger the function described in point 1.2.5 of the specification.

9.3 Video Elements

The total size of video elements is 2MB. The video should autostart muted or be activated after the user’s interaction (click). Individual quartiles of the video (25%, 50%, 75%, 100%) should trigger actions described in pt. 1.2.5, with an ID equal to 25, 50, 75, 100.

10 Sponsored headline with backgroundThe sponsored headline is a scalable advertisement form displayed in the top part of services (above the menu and service heading). The format may be displayed together with a background. The background is an advertisement form visible under the service’s heading. Note: contrary to the sponsored heading, the background does not scale. When preparing the creative it is recommended to leave an empty space in the middle in the width of the service, which should make it easier to maintain the size limit.

10.1.1 Required materials – Sponsored heading

10.1.1.1 For the standard versionThe customer must provide one file according to the following guidelines:

● dimensions: 1920x142px● size: up to 40kb● format: static graphic (JPG, PNG)

The graphic scales automatically to the width of the browser window e.g. for a window width of 1366px the height of the advertisement will be 100px

10.1.1.2 For the Max versionThe customer must provide one file according to the following guidelines:

● dimensions: 1920x214px● size: do 50kb● format: static graphic (JPG, PNG)

The graphic scales automatically to the width of the browser window e.g. for a window width of 1366px the height of the advertisement will be 150px.

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10.1.2 Required materials – Background

10.1.2.1 For the service: Wiadomosci.wp.plThe Wiadomosci.wp.pl service features views in two widths, as a result the Customer should provide 2 files according to the following guidelines:

● Background – wide service version: ○ dimensions: min. width 1366px, indent for the service: 1214px○ size: up to 60kb○ format: static graphic (JPG, PNG)

● Background – narrow service version: ○ dimensions: min. width 1366px, indent for the service: 984px○ size: up to 60kb○ format: static graphic (JPG, PNG)

●

10.1.2.2 For other services:The customer must provide a file according to the following guidelines:

● dimensions: min. width 1366px, indent for the service: 984px● size: up to 60kb● format: static graphic (JPG, PNG)

10.1.3 Example:

10.1.3.1 Standard heading

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Height: 140px Height: 100px

Width: 1920px Width: 1366px

Browser width: 1366pxBrowser width: 1920px


10.1.3.2 Max heading

11 Additional creatives for the WP main page11.1 General guidelinesEvery creative and creative count intended for display on the WP main page should adhere to the general rules regarding advertisement display – especially point 1.7, which describes the limitations in script functioning.

11.2 Screening

Screening is an advertisement consisting of a Billboard / Double-Billboard / Wideboard and Watermark.

The customer must provide three files. An .swf file (plus backup image – see pt. 1.8), corresponding to the specification of a given advertisement form (Billboard, Double Billboard, Wideboard) and two files: swf, gif or .jpg, which will be displayed in the service’s background.

The billboard creative should meet the requirements described in pt. 3.2The watermark creative should have a minimum width of 1366px, and its maximum height is:

a) For the narrow Main Page version: 1280px + height of the billboard form.

b) For the wide Main Page version: 1380px + height of the billboard form.

It is only admissible to send in larger creatives; in such cases the advertising system will cut the bottom 100px when displaying in the narrow layout.

The total size of the Billboard + Watermark pairing should not exceed 100 kB.

11.3 WP BoxesDue to the responsive structure of the WP main page the customer should provide two files – one for the wide and one for the narrow version. The file format is .swf (plus backup image - see pt. 1.8) or jpg/gif/png. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”.

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Browser width: 1366pxBrowser width: 1920px

Width: 1920px Width: 1366px

Height: 214px Height: 150px


Box placement, module Colum Dimensions SizeNews Right 315x160 and 330x170 30kB

Sport Right 315x160 and 330x170 30kB

Finance Right 315x160 and 330x170 30kB

11.4 Extending WP BoxesDue to the responsive structure of the WP main page the customer should provide two files – one for the wide and one for the narrow version. The file format is .swf (plus backup imaage - see pt. 1.8) or jpg/gif/png. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”, especially pt. 1.2.1 and 1.2.3.

Box placement, module

Colum

Extending

direction

Dimensions Size

News Right left and down 315x160 and 330x170 -> 660x320 60k

B

Sport Right left and down 315x160 and 330x170 -> 660x320 60k

B

Finance Right left and down 315x160 and 330x170 -> 660x320 60k

B

News Right left 315x160 -> 660x160 and 330x170 -> 660x170

60kB

Sport Right left 315x160 -> 660x160 and 330x170 -> 660x170

60kB

Finance Right left 315x160 -> 660x160 and 330x170 -> 660x170

60kB

11.5 Content Box The Content Box is a billboard advertisement located above the Sport, Finance, Lifestyle and Stars, Moto and Tech, Women and Health modules. For the Content Box XL form the customer must provide two creatives - 1200x600 and 970x600.

Format Dimensions Maximum sizeContent Box 750x200 40kB

Tripple Content Box 750x300 60kB

Wide Content Box 970x200 60kB

Content Box XL 1200x600 and 970x600 80kB

11.6 Thematic Branding

Thematic branding is screening which involves a thematic Content Box plus a module located below it. The customer should provide two files. An .swf file (plus backup image – see pt. 1.8), in accordance with the specification of the corresponding advertisement form (Billboard, Double Billboard) and a gif or .jpg file which will be displayed under the Content Box and module.

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The watermark creative should have a minimum width of 1366px and a maximum height as follows:

a) For the wide version of the Main Page:

- Sport module: 670px + height of the billboard form

- Finance module: 1060px + height of the billboard form

- Lifestyle & Stars module: 1210px + height of the billboard form

- Moto & Tech module: 890px + height of the billboard form

- Women & Health module: 950px + height of the billboard form

- Trivia module: 880px + height of the billboard form

b) For the narrow version of the Main Page:

- Sport module: 640px + height of the billboard form

- Finance module: 980px + height of the billboard form

- Lifestyle & Stars module: 1130px + height of the billboard form

- Moto & Tech module: 840px + height of the billboard form

- Women & Health module: 890px + height of the billboard form

- Trivia module: 830px + height of the billboard form

It is only admissible to send in larger creatives; in such cases the advertising system will cut the bottom 52-60px (depending on the module) when displaying in the narrow layout.

The total size of the Billboard + Watermark pairing should not exceed 100 kB.

11.7 Section heading BrandingSection heading Branding is an advertisement bar located in the heading of one of the sections of the main page. The customer must provide a jpg/gif/png file with the dimensions of 630x40px and size up to 25kB.Available sections:

Sport Finance Lifestyle and Stars Moto and Tech Women and Health Trivia

11.8 Text links, right columnThe customer should provide the content of the link, no longer than 36 characters (including spaces). The “advertisement” label will automatically be added to every link. The link may be inserted in one of the following modules:

News Sport Finance

11.9 Links with graphics, left columnThe customer should provide the content of the link, no longer than 60 characters (including spaces). Additionally, the customer should provide the graphic which will be placed above the

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link - 158x91px, 15kB, gif/jpeg/png format. The “advertisement” label will automatically be added to every link. The link may be inserted in one of the following modules:

Sport Finance Lifestyle and Stars Moto and Tech Women and Health Trivia

11.10 Regional BoxesRegional boxes are advertisement forms displayed in the “Special offers” block.The customer should provide two files – one for the wide and one for the narrow version. The file format is .swf (plus backup image – see pt. 1.8) or jpg/gif/png, and in case of Geo double box + txt as well, text up to 85 characters. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”.

Format Dimensions Maximum sizeGeo double box 152x272 and 158x292 20kBGeo double box + txt 152x183, 158x188 + txt 20kB

11.11 E-commerce BoxesE-commerce boxes are advertisement forms displayed in the “Shopping with WP” module.The customer should provide an swf/jpeg/gif creative, in the case of ECtxt also a text up to 30 characters (40 characters for ECskytxt).

Format Dimensions Maximum sizeECtxt 152x82 and 158x85 + txt 20kBECsmall 152x133 and 158x138 20kBEClarge 316x180 and 332x191 30kBECsky 158x160 20kBECskytxt 158x120 + txt 20kB

11.12 Infinite Box, Floating HalfpageThe Infinite Box / Floating Halfpage are advertisement forms loaded asynchronously in the Infinite Stream module.The Infinite Box is displayed as the every 8th block in the section of loaded news articles. The Floating Halfpage is located on the right side of this section. The Floating Halfpage creative is replaced every 2000px.

Format Dimensions Maximum sizeInfinite Box 316x180 and 332x191 30kBFloating Halfpage 300x600 40kB

11.13 Premium panelThe premium panel is an advertisement located above the WP main page heading. After activation the creative starts in its folded state – showing the upper 60px of the graphic. After extending (clicking the “extend” button) it shows the remaining 300px of the graphic.

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The customer should provide a jpeg/gif/png graphic with the dimensions of 1920x360px and size up to 80kB. With the creative the customer should provide two buttons used to fold and extend the advertisement. Each of them is a 140x40px graphic of 10kB.

An example creative is available here: http://www.wp.pl/?test=sponsordnia&adv=1

12 Additional creatives on the Money main page12.1 Tiles

The advertisement tile is a form which replaces a news box. Available locations:

- on the left side of the “most recent news” column

- on the left side of the “search for work” column

The customer must provide a jpg, gif or png file with the dimensions 331x191px and size up to 40kB, as well as an advertisement text up to 60 characters.

An example creative is provided below

12.2 Text linksThe customer should provide the content of the link, no more than 40 characters (including spaces). The “advertisement” label will automatically be added to every link. The link may be inserted in the “most recent news” module as the sixth or seventh position.

13 Additional creatives on the e-mail page13.1 Basic requirementsEvery creative, hit count and display code intended for display on the e-mail page must function correctly after SSL.

13.2 Login boxThe Login box is a creative which is displayed when logging in to the e-mail account. The customer should provide a jpg, gif or png file with the dimensions of 585x455 and size up to 60kB

13.3 Login box – full pageThe “E-mail Login Full Page” type advertisement (for the version with a background) consists of one element: a background located under the website’s elements. Clicking takes

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http://www.wp.pl/?test=sponsordnia&adv=1


place by applying a clickable area on the background, as presented below (active area - 585x455px).

the creative must not imitate the E-mail account interface; the creative must be static (no animated forms allowed) the creative must be toned down – it cannot contain aggressive graphics which will

constitute the primary element of the site and will overwhelm the e-mail login interface with its presence – GWP reserves the right to discard creatives on the basis of maintaining the image of the GWP e-mail service

creatives must be sent as one complete set of materials used in the campaign (creative, URL, counting codes);

the creatives must not exceed the borderline values applicable to specific advertising forms (size, height, width) provided in the table in pt. I;

the creative must not be displayed from display scripts; conditionally we accept the possibility of hosting creatives on external servers (not

belonging to GWP), after consent from the Traffic Department on a case by case basis;

the creatives must not contain operating elements, whose function arising from form, sign or convention does not correspond to their content or operates in a non-typical manner;

GWP reserves the right to refuse a creative due to its perception by users, for technical or safety reasons;

data during the campaign cannot be used for the purpose of further identification of users by other publishers (including re-targeting).

13.4 Login box – interactiveThe “Interactive E-mail Login” advertisement consists of one element (selected by the customer) placed under the page’s content – e-mail account login box. The clickable area constitutes the entirety of the creative.

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Active area


the creative must not imitate the E-mail account interface; the creative must meet the general requirements provided in pt. 1, especially

regarding audio and imitation of elements of the service; we suggest forfeiting static creatives in favor of video creatives; in case of non-video creatives, the suggested technology is HTML5 (see pt. 2) in the case of video, creatives must be sent as a single complete set of materials used

in the campaign (video with a max. size of 1,5MB, hit count codes); the creative cannot be displayed using display codes; GWP reserves the right to refuse a creative due to its perception by users, for

technical or safety reasons; The login box may “hide” after performance of the creative’s action (e.g. play on a

video); in case of static creatives or ones with slight animation which does not require the user’s action the login panel must not hide.

13.5 Logout boxThe Logout box is a creative which appears after logging out of the e-mail account. The customer should provide an .swf file (plus a backup image – see pt. 1.8), jpg, gif or png file with the dimensions 880x560 and size up to 60kB

11.4 Additional boxesThe customer should provide an .swf file (plus a backup image – see pt. 1.8) or a jpg/gif/png image. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”.

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Service Name Dimensions Size Additional comments

WP E-mail

Box 200x130 30 kB left column; redirection directly to the customer’s website

Box „You have mail”

Box 200x130, HTML scalable

Box 30 kB, HTML 50 kB

HTML creative (containing graphics and optionally javascript) appearing in the message window or after clicking on the 200x130 box (left column of the E-mail page).The customer should provide one file with a complete set of HTML material with an option to scale to the width of the message window (to 1110 px).Total size of the materials should not exceed 50kB.

Bottom box 590x145 or 750x200

40kB under the interface

Rectangle300x250 40kB Page after login (E-mail service

main page)

Box (after sending e-mail)

520x250 40 kB Message window after sending

WP and o2 e-mail

Skyscraper 160x600 40 kb Right column

o2 e-mail Box 170x200 30 kB left column; redirection directly to the customer’s website

Bottom box 750x200 40 kB Message window

14 Commercial Break14.1 Commercial Break

The Commercial Break is an advertisement which is displayed on a dedicated sub-page. After a specified time or after clicking a corresponding link the user is redirected to the appropriate page of the WP group’s service.

14.1.1 Required materialsThe customer should provide an swf file (plus a backup image – see pt. 1.8) or a jpg/gif/png graphic with the dimensions of 750x400px and maximum size of 60kB. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”.

14.2 Video Commercial Break

The Video Commercial Break is a commercial break containing additional video material.

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14.2.1 Required materialsThe customer should deliver two files. An .swf file and a video in mp4 format. The customer may also only provide an mp4 file – in such a case the file is played back using the WP Group’s player.

The dimensions and size of the swf file are identical to the standard Commercial Break version. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”, especially pts. 1.2.1 and 1.2.4.The maximum size of the video clip is 1.5MB.

15 GalleryboardThe Galleryboard is a non-standard format with interactive content, whose basis is a banner with the dimensions of 940x100 extended to 940x415.

15.1.1 Required materials Expand in flash or a grafphic file (jpg) 940x100 ->940x415px, up to 70kB

Six (119x93) or nine (100x100) JPG/PNG/GIF miniature files up to 15kB

Six or nine JPG/PNG/GIF/SWF main view elements, 533x415px, up to 100kB

15.1.2 Additional materials In the case of JPG/GIF/PNG graphics in the main view – texts under the graphics up

to 140 characters + target URL.

A selected background color for the entire expanded section of the creative or a JPG/PNG/GIF graphic as a background - 940x415px, up to 100kB plus a selected color for the 10px frame (the expanded creative’s total dimensions are 960x435px = 940x415 + frame 10px).

It is also possible to send a 960x435px element, which also encompasses the frame, however the background color must then remain in contrast to the background color of the service, on this the advertisement is displayed.

A selected background color for the mini gallery or a JPG/PNG/GIF graphic file as a background - 407x385px, up to 100kB

A 88x16px closing button, up to 15kB

Video material in the form of a .flv/.mp4 file, up to 2,5MB

Iframe: Youtube, Facebook, Twitter, Google Maps

15.2 Folded formA flash creative on the basis of a 940x100px expanding form which expands to a height of 415px, size up to 70kB or a static graphical file of a 940x100px.The clicktag variable in the creative enables the system to trigger redirection to the target website. To set a clicktag it is necessary to assign the action described in pt. 1.2.1 to a button.

To trigger expansion of the creative, it is necessary to define the action described in pt. 1.2.3 (expand).

It is recommended to implement expansion after clicking, not after hovering with the cursor.

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Our requirement for the creative is for the area which initiates the expansion to feature a text describing the action required to trigger the expansion, e.g.: “hover to expand” or “click to expand”.

Selection of the expansion method via “hovering with the mouse cursor” generates accidental opening, which may increase the ratio of interaction, but also leads to a larger part of those interactions being forced and random, which translates to discontent of the recipient and unreliable statistics. If a decision is made to use this method, the area triggering expansion upon hovering with the mouse cursor must not be larger than 25% of a 940x100px creative.After the expansion animation, the swf must by itself automatically return (without action by the user) to its original size / first frame of animation.

15.3 Expanded formThe framework of the gallery is non-modifiable and consists of a mini-gallery (a) superimposed on the primary swf (point 1) on the right side and a preview (b) of individual elements on the left side. The entirety of the expanded version may feature a graphic as a background (plus frame) or any selected solid color)

a) Mini-gallery:

The mini-gallery may contain an arrangement of 6 (fig. no. 1) or 9 (fig. no. 2) miniatures. They are treated as a whole (container) and positioned appropriately. If a set of 6 or 9 miniatures is not provided, please keep in mind that the entire container shall be centered, not the actually added miniatures.6-element version – JPG/PNG/GIF graphical preview in the mini-gallery 119x93px, up to 15kB9-element version – JPG/PNG/GIF graphical preview in the mini-gallery 100x100px, up to 15kBEvery element in the preview (b) must feature its miniature in the mini-gallery (a).The mini-gallery may feature any given background in the form of a solid color or a JPG/PNG/GIF graphic with the dimensions of 407x385px up to 70kB.The upper right corner of the mini-gallery features a closing button with max dimensions of 88x16px in the form of a JPG/PNG/GIF image. The default may also be substituted with the material provided by the customer.The lower part of the mini-gallery enables to place an iframe Facebook or Twitter plugin no higher than 25px, preferably no wider than 80px.

b) Main view:

The main view shows JPG/GIF/PNG/SWF elements with the dimensions of 533x415px up to 100kB each. They will be triggered after clicking the corresponding miniature in the mini-gallery (a). Apart from photos, the main view may also feature video material in *.flv format. For that purpose we require only an *.flv file up to 2,5MB. The built in Smart player is used for playback. We are also able to insert the customer’s YouTube or Google Maps iframe.

c) Graphical presentation of the template’s framework:a. Version with 6 elements in the gallery:

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Fig. no. 1Layer hierarchy: A>B>C>D>E>F>G, where:

A- Closing button, preferably 88x16px, up to 15kBB- Optional area for the JPG/PNG/GIF picture’s caption in the given view – up to 140

characters (Note: the only location for placing the link to the customer’s website for the JPG/PNG/GIF graphics)

C- Facebook or Twitter, etc. plugin.D- Graphic from the 533x415px view, up to 100kB E- Preview from the mini-gallery 119x93px, up to 15kBF- Mini-gallery background 407x385px, up to 100kBG- Background for the expanded creative; 940x415px, up to 100kB (a 10px frame is

applied around the creative); it is also possible to send a 960x435px element, which will also encompass the frame, however the background color must then be in contrast to the background color of the service, on which the advertisement will be displayed).

b. Version with 9 elements in the gallery

Fig. no. 2

If the main view is to present flash elements, then the swf files should enable redirection on its entire or partial area. The redirecting area should feature an associated ActionScript from pt. 1.2.1.

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Preview 1

Example text of 140 characters

Example text of 140 characters


15.3.1 Hit count scripts.There is a possibility to attach scripts counting the number of views as the number of times the creative was displayed and scripts counting clicks as clicks on the video or the link.

16 Video AdThe Video Ad is a video advertisement displayed in any regular advertisement location (billboard, doublebillboard, wideboard, mid-text, megabox, megaskyscraper).

16.1.1 Required materialsThe customer should provide an .swf file with dimensions and size corresponding to a standard creative (see pt. 2.2). The creative should meet the general requirements described in the section “General rules regarding advertising creatives”, especially pts. 1.1, 1.2.1 and 1.2.4.

Additionally, the customer should provide an mp4 file containing the video material. The maximum admissible size of the video file is 1,5MB.

The video material may start automatically (it must then be muted) or after being clicked by the user (it is then admissible to start the video with sound turned on).

17 PhotocoverThe Photocover is an advertisement which obscures one of the three first previews in the service.

17.1.1 Required materialsThe customer should provide materials prepared according to the following specifications:

Size: 50KB Advertisement dimension: The size of the creative changes depending on the service

on which it is displayed. In the case of the Pudelek.pl service, the size of the preview image is 375x295.

17.1.2 Additional guidelinesThe creative should meet the following assumptions:

it must feature a closing cross and a CLOSE text – min. text size 25px, min. cross size 25x25px

after 15 seconds the creative should close automatically the creative loads over the 3 first images on the Main Page of the given service it is possible to use up to 3 creatives (in order to place over three different images) –

then clicking each creative closes all three of them all forms must close after no more than 15 seconds.

18 FotoFoto in the Pudelek.pl serviceThe FotoFoto in the Pudelek.pl service is an advertisement displayed on the Pudelek.pl service. The advertisement may imitate an editorial preview.

18.1.1 Required materialsThe customer should provide the following materials:

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Advertisement dimensions: 225 x 280 Size: up to 40 kB

In case of advertisement previews (text-graphic) imitating the service, which the user may mistake for editorial materials, the preview must be visibly labeled with the word “Advertisement”.

In the case of display of an advertisement not imitating a preview, the advertisement will be displayed in a standard manner, without the need to label it with the word “Advertisement”.

All materials must meet the general requirements form advertisement materials sent for display on o2.Materials should be grouped into folders containing an image + link + copy + title set. Materials not marked appropriately will not be accepted for realization.

19 HotNews Box in the Pudelek.pl serviceThe HotNews Box in the Pudelek.pl service a creative displayed on the Pudelek.pl website. The advertisement’s appearance may imitate an editorial preview. The creatives appear below the second, fourth or eighth editorial box, on sub-pages of the Pudelek.pl service.

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Preview size: 225x280 px


19.1.1 Required materialsThe customers should send in materials which meet the following requirements:

Format: static jpeg/gif/png graphic plus advertisement text Advertisement dimensions: 340×99 graphic or 129×99 graphic plus title (up to 40

characters) and advertisement content (up to 50 characters) Size: up to 20kB

In case of advertisement previews (text-graphic) imitating the service, which the user may mistake for editorial materials, the preview must be visibly labeled with the word “Advertisement”.

All materials must meet the general requirements form advertisement materials sent for display on o2.Materials should be grouped into folders containing an image + link + copy + title set. Materials not marked appropriately will not be accepted for realization.

20 Video backlayerThe Video backlayer is an advertisement form which combines an advertisement banner with non-invasive, full-screen video material.

20.1.1 Required materialsThe customer should provide two files. An .swf file corresponding to the standard advertisement form (billboard, doublebillboard or wideboard), and an mp4 video file.

The swf creative’s dimensions and size should correspond to the standard creative described in pt. 2.2Additionally, triggering of the video material should be done via the script:

import flash.external.ExternalInterface;import flash.system.Security;Security.allowDomain('*');mainBtn.addEventListener(MouseEvent.MOUSE_OVER, runVid);function runVid(e:MouseEvent):void {ExternalInterface.marshallExceptions = true;ExternalInterface.call("fadeVidIn");}

Size: 1.5 MB Resolution: the suggested resolution is 720x405 Aspect ratio: 16:09

21 Advertisements on the WP.TV service21.1 Sponsored TileThe Sponsored tile is a native format located in a section of the service selected by the customer, in the upper right tile of the selected section.

21.1.1 Required materialsThe customer should provide materials prepared according to the following specification:

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Dimensions: 332x191px / 316x177px in the narrow version ( two creatives required ) Size: 60 kB / 80 kB

21.1.2 Example:

21.2 Double Billboard + Videoskin ( Player Branding )Th Double Billboard + Videoskin ( Player Branding ) is a branding format which combines display from the upper slot and adjustment to the multimedia player’s surrounding to the customer’s expectations.

21.2.1 Required materialsThe customer should provide the following materials:

A background with the dimensions of 1450 x 700. Format: Static jpeg/gif/png image Doublebillboard prepared according to point 3.2 of the specification. Size: the total size for both formats is 250 kB

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21.2.2 Example:

21.3 Content box

The Content box is an advertisement rectangle located over the selected section of the WP.TV service.

21.3.1 Required materialsThe customer should provide an .swf file (plus a backup image – see pt. 1.8) or a jpg/gif/png graphic. The creative should meet the general requirements described in the section “General rules regarding advertising creatives”.

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21.3.2 Creative’s dimensions and size

Format Dimensions Maximum sizeBillboard 750x100 40kBDouble Billboard 750x200 40kBWideboard 970x200 60kB

22 Advertisements in the website video player22.1 Instream Video Ad / Preroll

The Instream Video Ad is a video advertisement displayed before the video material on services such as wp.tv or WP news.

22.1.1 Required materialsThe customer should provide a file containing video material which meets the following requirements:

Parameter Recommended value Acceptable valuesVideo codec H.264 DivX, XviD, MPEG-4Audio codec AAC mp4a, mp3, AC3Video bitrate 3000kbps 8000, 12000, 50000 kbpsAudio bitrate 192kbps 224, 256, 320, 384 kbpsAudio channels 2 3,6,8Volume level -23LU -23LUResolution / aspect ratio 1024x576 / 16:9 1280x720 / 4:3

1920x1080 / 64:271440x1080 / 14:9

Optimization of the materials is carried out by the WP group. Due to the required material optimization, the creative should be delivered at least two working days before the planned broadcast.

Instead of video materials, the customer may send a display code in the form of a VPAID tag. In such a case, the Wirtualna Polska Group will only provide the display counts.

22.2 Instream Toplayer

The Instream Toplayer is an advertisement element displayed over the video player on the wp.tv service.

22.2.1 Required materialsThe customer should provide a png, gif or jpg file which will be displayed over the video player. The image’s dimensions are 720x405px, the maximum size is 60kB.

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22.3 Instream Bottomlayer

The Instream Bottomlayer is an advertising element which covers the upper or lower section of the video player on the wp.tv service.

22.3.1 Required materialsThe customer should provide a png, gif or jpg file with the dimensions of 480x90px and size up to 20kB

23 Mailing23.1 General information

Mailing is an advertising format sent only to users of free WP or O2 e-mail accounts, who have consented to receiving e-mail advertisements. This means, that advertisements will be received only by persons who have knowingly accepted it

The sending of mailing advertisements is carried out in accordance with the regulations of the rendering of electronic services act dated 18th of July 2002 (Journal of Laws 2002, 144. 1204)..

Mailing advertisements are delivered to users when they receive e-mail from their inbox during the effective period of the mailing service. Mailing advertisements may be aimed at a specific group of recipients by a targeting mechanism. The waiting time for downloading the sent e-mails from the e-mail server as a standard is 28 days (in case of earlier termination of the mailing service, please include such information in the order).

An e-mail sent as HTML should constitute a complete, correctly structured, checked and functional page. All objects (images) must be located within the same folder as the HTML file (in the current folder).

It is required to entirely eliminate horizontal scrolling and the necessity to zoom in. The content should be adjusted to the available space (smooth scaling to 100% of the width). It is preferable for changes in width to also involve changes in layout, e.g. two blocks which are placed beside each other on a large screen are located one below the other. Certain elements may be hidden for smaller resolutions.

23.2 Basic requirements.

Format: text file or HTML (with graphic elements)

Coding type: ISO-8859-2

Basic size – 50 kB of text or HTML (including graphic elements and appendices), more available at a charge according to the current price list.

Necessary materials: the sender’s name, address and e-mail, subject and e-mail content

Information for the mailing footer:

- if the entity is a commercial company, association, foundation: The company (name), registered office and address, Tax ID, amount of share capital and information of its coverage (only Companies), name of the district court, no. in the National Court Register.

- if the entity is a civil law company:

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Names and surnames of partners and their addresses of residence, company name, Tax ID assigned to the company, name of the entity which registered the partners – in relation to every partner, no. of the Business Activity Register of every partner (if assigned).

- if the entity is a natural person operating a business enterprise:Name, surname and address of residence, name under which the business is operated, Tax ID, name of the entity which registered its operation, no. of the Business Activity Register (if assigned).

Appendices: files with any extension – including flash, pdf.

Hit counts of mailto:adres redirects work correctly but are not counted in the adserver system

23.3 Technical specifications – standard mailing.

An e-mail sent as HTML should constitute a complete, correctly structured and functional HTML page. All objects (images) must be located in the same folder as the HTML file (in the current folder).

After testng and approval of the message, the following changes must be implemented:

- all graphic files displayed through the "cid:" parameter, thus, instead of:

it will be:

- in all links the target address must be enclosed by the “KLIK” parameter (important – written in capital letters), thus, instead of:

<A HREF=”http://www.wp.pl”>

it should be:

<A HREF=”<KLIK>http://www.wp.pl</KLIK>”>

All links should open in a new window ( requires the entry target=”_blank” for every redirection ), every link should include the used protocol (http:// or https://). It is forbidden to use “KLIK” parameters in mailto: links and forms.

All hit count pixels shoud have set dimensions: width=”1” height=”1”In the case of hit count pixels it is forbidden to use the cid: parameter – this will cause a lack of hit counting in the customer’s statistics.

23.4 Technical specification – targeted mailing.Targeted mailing may contain optional elements in its content associated with the e-mail recipient’s data. The available elements are:

The recipient’s login The recipient’s name The recipient’s surname

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mailto:

mailto:adres


Materials for targeted mailing are prepared in the same way as materials for standard mailing (see pt. 14.4). Additionally, the customer should specify which elements in the mailing advertisement’s content can be substituted with the recipient’s data.

Due to technical limitations, the substitution may take place only in the mailing advertisement’s content (the subject and sender’s data cannot be targeted), and can be sent only to persons using the WWW interface.

Targeted mailing is available only for WP accounts.

23.5 Technical specification – highlighted mailing.Highlighted mailing consists of a standard mailing creative with additional graphical representation in the form of color highlights on the e-mail list. The available options are:

In the case of WP E-mail the customer may additionally select a font color in combination with the color of the background used to highlight the mailing advertisement. The customer may additionally select any highlight color – upon agreement with the Traffic Team whether display in the given color is possible.

In the case of o2 E-mail predefined colors are available from the table above and there is no possibility to select the font highlight color. On a case by case basis, at least 14 working days in advanced the customer must check the availability of possible non-standard colors.

Due to technical limitations, the dispatch to both E-mail services may be carried out only to persons using the WWW interface.

23.6 Technical specification – videomailing.Videomailing may contain optional vieo elements in its content.

Materials for videomailing are prepared in the same way, as materials for standard mailing (see pt. 14.4). Additionally, the customer must provide:

Video material (format MP4, size up to 1024kB)

A gif/jpg thumbnail (displayed when the video material cannot be shown)

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Due to technical limitations, the dispatch may be carried out only to persons using the WWW interface.

23.7 Technical specification – BAN mailing.An e-mail sent as HTML should constitute a complete, correctly structured, checked and functional page. All objects (images) must be located within the same folder as the HTML file (in the current folder).

The styles cannot contain graphics, e.g. element backgrounds, the mailing should be structured in tables, the use of DIV and SPAN elements is not recommended. Any width, height, class values, etc. should be placed in ‘’ ‘’ markers, e.g. width=”100”, <p class=”style1”>content</p>

BAN does not guarantee correct display of the HTML creative in all e-mail clients and systems, especially Lotus and Gmail (Google Mail). BAN ensures support of the creative by popular e-mail systems available on the market (Outlook Express, Outlook MS, Mozilla Thunderbird).

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