wxii12.com 2008 information. internet is hugely popular and still growing over 217 million people in...

WXII12.com 2008 Information

Internet is Hugely Popular and Still Growing

• Over 217 Million People in the U.S.

• 2007: 74% of US households

• 242 million by 2012

Source: JupiterResearch Internet Population Model, 3/07 (US only) © 2007 JupiterResearch, LLC

Internet growing faster than US population2.3 CAGR vs 1.1 CAGRin the next 5 years

Online Usage is Increasing

Audience using site for content. MediaMetrix 2007, comScore Network.

88.6 Million People Go to Local Sites for Content

Local Information Comes from Local Sites

Weather, Directions, Sales, and Activities Top Local Content Demands

Top 10 Local Content

47%

48%

51%

51%

52%

53%

53%

56%

57%

65%

Forecast w/ Meterologist

Local Forecast w/ Graphs and Maps

Local Shopping Service

Top 10 Things to do for Fun in Local Area

Local Search Engine

Local Search

Things to do on the Weekend

Sales Promotions for Local Merchants

Maps and Driving Directions

Severe Weather Alerts

Source: Magid research

And So is Local Online Advertising

Sources: 2008 Borrell Associates

Can you afford to wait much longer?

$13.01 billion in 2012 (forecast)

$9.89 billion in 2008 (forecast)

$7.63 billion in 2007 $5.86 billion in 2006

$4.81 billion 2005

$2.69 billion in 2004

$2.07 billion in 2003

Local News Context Strengthens Brand Impression

Broadcast network news sites

News on search engines

Local information sites

I can trust products/ services advertised on this type of site

Cable news sites


Newspaper sites


Weather sites


Local television news sites

TRUST

Products/services advertised on this type of site are meant for people like me

Cable news sites


Newspaper sites


Weather sites



RELEVANCE

I have purchased a product/service as a result of an ad on this site

Cable news sites


Newspaper sites


Weather sites



IMPACT

Cable news sites

Newspaper sites

Weather sites


The ads on this type of site keep me in the know with regard to products/services in the local marketplace

INFLUENCE

Online UsageDrives Offline Sales

Retail Sales

Source: Jupiter Research, Internet Retail Offline Influence Model, 12/07

BugSpray.com

Television and Internet Complimentary

Source: Online Publishers Association

The Power of the Local Audience

• Reach: Local websites are the most visited destination sites in every market.

• Affinity: Consumers have a personal relationship with their local media brands unlike any other media relationship.

• Trust: Local publishers are the most trusted and respected sources of news and information

• Targeting: Local websites produce the best in-depth, vertically targeted audiences on the web

THE LOCAL MARKETWXII12.com

• Winston-Salem/Greensboro/High Point Market Snapshot

• WXII12.com Snapshot

• WXII12.com Metrics

• WXII12.com Online Marketing Solutions

Market Snapshot of Triad Market

• 73% of all adults in the Greensboro/Winston-Salem/High-Point area logged on to an online service or the Internet during the past 30 days.

• 52% are Female• Median Age is 45• Median Household Income is $46,000• 53.1% are College Educated• 78% are Home Owners

Source: The Media Audit: Mar-Apr 2008

Profile of the WXII12.com Visitor

• 50/50 are Male/Female• Median Age is 41• Median Household Income is $57,000• 72.8% are College Educated• 86% are Home Owners• 70% log on to WXII12.com from 7am to 5 pm

Monday - Friday

Source: The Media Audit: Mar-Apr 2008

Webtrends 2008

WXII12.com Age Analysis

Source: The Media Audit Mar-Apr 2008: Based On Greensboro/Winston-Salem DMA Adults

WXII12.com Annual Income


WXII12.com Education Profile


WXII12.com is where the Triad turns to for up-to-the-minute reporting on News, Weather, Sports, Entertainment, Health and much more!

WXII’s regional news and information Web site is updated 24 hours a day, 7 days a week. On-air promotion drives viewers to WXII12.com.

6.8 Million Average Page Views Per Month

400,000 Average Unique Users Per Month

Average Visit Time: 6 Minutes

Source: WebTrends, WXII12.com – 01/1/08 – 07/31/08

Greensboro/Winston Salem/High Point

WXII12.com is the #1 Local Web site!

Web sites visited past 30 days: Adults 18+WXII12.com 206,700

MyFoxWGHP.com 187,200

DigTriad.com/WFMYN_2.com 156,000

News-Record.com 130,700

JournalNow.com 89,100

News14.com 52,700

ABC45.com 45,800


WXII12.com is #1 Local Web site in the Triad!

Source: Nielsen//NetRatings June 08

Greensboro/Winston Salem/High Point

Web sites visited past 30 days: Adults 18+ WXII12.com 462,000

News-Record.com 320,000

JournalNow.com 144,000

DigTriad.com/WFMYN_2.com 95,000

MyFoxWGHP.com 14,000

0

300,000

600,000

900,000

1,200,000

Jul'07

Aug'07

Sep'07

Oct'07

Nov'07

Dec'07

Jan'08

Feb'08

Mar'08

Apr'08

May'08

Jun'08

Jul'08

Monthly Site Visitors

Source: WebTrends 2007- 2008

0

3,000,000

6,000,000

9,000,000

Jul'07

Aug'07

Sep'07

Oct'07

Nov'07

Dec'07

Jan'08

Feb'08

Mar'08

Apr'08

May'08

Jun'08

Jul'08

Monthly Site Page Views

Source: WebTrends 2007- 2008

0

1,000,000

2,000,000

3,000,000

2006 2007 2008 Pace

Year to Year Comparisons

Source: WebTrends 2006-2008 2008 Projection calculated by applying current YTD average to remainder of 2008.

Yearly Site Video Streams

0

25,000

50,000

2007 2008

Source: IB Internal Data 2007-2008. 2008 Projection calculated by applying current YTD average to remainder of 2008.

Year to Year Comparison

Yearly E-Mail Unique Subscribers

Standard Advertising Opportunities

Large Format IAB Ad Units provide strong branding, visibility and creative opportunities on the Home page and each Content Channel’s main page throughout the Web site. The three major IAB Ad Units include:

Leaderboard: 728x90

Display: 300x250

Skyscraper: 160x600

728x90 Leaderboard

300x250 Display

160x600 Sky-scraper

Section/Story Page Sponsorships

Section and Story Page Sponsorships (also known as a Threaded Sponsorship) signify sponsorship of an entire section.

Section and Story Page Sponsorship Ads appear in prominent locations above the fold on the main section page and can be placed in any editorial section of the site (i.e. News, Entertainment, Health, etc.)

Logo

Brick Ad

Flash Video Ads (WebVision)

This new video revolution allows you to create a look-live message that literally jumps off the page.

Like television in the office, this format delivers the site, sound, motion and emotion that your customers have never before seen on their computer screens.

WEBVISION VIDEO:Production and placement of your :10 - :30 second video that will automatically play upon viewers entering specific sections.

Pre-roll Video

:15 Pre-Roll Video Ads run before video content and includes a 300x250 Display ad that runs as a companion to the video, remaining on the page until a new video is selected.

Pre-Roll Video Ads can run in front of all video categories such as News, Sports, Entertainment

300x250

WXII video features the latest local and national news. Viewers can browse video to

create their own playlists, search for the video they want to see and review the most

popular videos on WXII12.com in full-screen mode.

Content Integration Module

The Content Integration Module (CIM) integrates your content into the site by using the standard look and feel of WXII12.com.

Standard placements are above and below the Skyscraper Ad in various sections of WXII12.com.

Title-bar Drop Down Ads

Title-bar Drop Down Ads are placed on the News Headlines title-bar on the top right side of the Home page and expand automatically when a user first visits the page.

They appear for 10 seconds, leaving a Title-bar Logo ad once the ad is finished running.

Expanded Ad:

Title-bar Ad:

Floating Rich Media

Floating Rich Media Ads float over the page content, cutting through standard Web ads and immediately engage the visitor.

The ads begin moving over the main content of a site when the page first loads.

The ads are served to unique users once per 24-hour period and disappear after a maximum of 10 seconds.

Video Display Ad

The Video Display Ad includes a teaser that encourages visitors to click a button, graphic or text that plays a short video clip within the ad.

After the video plays, the ad displays a leave behind element encouraging visitors to play the video again.

Pushdown Ads

The Pushdown Ad or Sliding Billboard Ad unit provides advertisers with an interactive ad to grab the viewers attention.

Ad “pushes down” the content for seven seconds, then leaves behind an expandable leave-behind ad.

Expandable pushdown will be live ALL DAY on the day the pushdown runs.

Contests

Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database of customer information.

Online contesting can also be used to develop market research information by adding questions or “qualifiers” to the contest entry.

Online Contests include: •Link on the home page.•Administration of contest database – Client will receive a complete list of all opt-in users for use in follow-up marketing.

Reporting & Optimization Tools

Industry-standard software programs track and manage our online audience and advertising.

WebTrends is a leader in the online audience measurement field. Using WebTrends tools, WXII12.com editors can track

the days hottest stories, or make broad assessments of what our online audience is interested in. WebTrends

tabulates and reports page views and unique users (and much, much more…) on a daily

basis.

DoubleClick’s DART adserving software manages and reports

on delivery of advertising impressions throughout

WXII12.com. DART tracks the number of ad impressions and

“click-throughs” delivered, and provides ongoing reports on delivery. DART can be a

powerful tool to help advertisers manage their online

campaigns.

http://www.doubleclick.com/us/

wxii12.com 2008 information. internet is hugely popular and still growing over 217 million people in...

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