www.usask.ca analytics overview what’s out there? what you are already aware of what you might not...
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www.usask.ca
Analytics Overview
What’s Out There?
What You Are Already Aware Of
What You Might Not Be Aware Of
New Features!
What You Aren’t Using in Google Analytics
What You Aren’t Using in Google Analytics | October 17, 2013
Andrew Tremblay
www.usask.ca
Analytics Overview
• Who knows what analytics is?• Who’s using analytics?• Who’s actually looking at their analytics?
What You Aren’t Using in Google Analytics | October 17, 2013
www.usask.ca
What’s Out There?
Web/Digital Analytic Tools• Google Analytics (
www.google.com/analytics/)• Adobe SiteCatalyst (
www.adobe.com/SiteCatalyst)• Compete (https://www.compete.com/)• HootSuite (https://hootsuite.com/ )• Facebook/Twitter Insights
Heat Map/In Page Analysis• Crazy Egg (http://www.crazyegg.com/)• Google Analytics (
www.google.com/analytics/)
A/B Testing• Optimizely (https://www.optimizely.com/
)• Google Website Optimizer (
www.google.com/websiteoptimizer)
Aggregation Reporting• Tableau (
http://www.tableausoftware.com/)• Trakkboard (http://www.trakkboard.com/
)
What You Aren’t Using in Google Analytics | October 17, 2013
www.usask.ca
What You Are Already Aware Of
Google Analytics is tracking…• What page they are viewing• Where visitors are from• What browser and device they are using• How often they are visiting• How they got to your site• If they are satisfying any of your goals
What You Aren’t Using in Google Analytics | October 17, 2013
www.usask.ca
What You Might Not Be Aware Of
Event Tracking
What You Aren’t Using in Google Analytics | October 17, 2013
• Now new, but most likely not used• Track custom events that happen on your website
www.usask.ca
What You Might Not Be Aware Of
Scheduled Email Reporting
What You Aren’t Using in Google Analytics | October 17, 2013
• Now new, but most likely not used• Similar to dashboards, allow you to email common reports on a
scheduled basis
www.usask.ca
What You Might Not Be Aware Of
Annotations
What You Aren’t Using in Google Analytics | October 17, 2013
• Mark when an external event may impact traffic, such as a magazine advertisement
www.usask.ca
What You Might Not Be Aware Of
Profiles/Filters
What You Aren’t Using in Google Analytics | October 17, 2013
• Allow you to create different views of a site based on audience• With filters, can set up multiple profiles under a single account
www.usask.ca
New Features
What You Aren’t Using in Google Analytics | October 17, 2013
www.usask.ca
New Features
In Page Help
What You Aren’t Using in Google Analytics | October 17, 2013
• Each section now has a more robust help area
www.usask.ca
New Features
Enhanced Link Attribution
What You Aren’t Using in Google Analytics | October 17, 2013
• Allows analytics to better track page when multiple links on a page go to the same page.
www.usask.ca
New Features
Improved Segments
What You Aren’t Using in Google Analytics | October 17, 2013
• Improved substantially from previous iteration• Able to add conditions (existed before but more clear now), and
sequences (specific steps) in filtering
www.usask.ca
New Features
Enhanced Mobile Tracking
What You Aren’t Using in Google Analytics | October 17, 2013
• Tablet has now been broken out as a separate segment• Able to see the input device and service provider
www.usask.ca
New Features
Improved Channels
What You Aren’t Using in Google Analytics | October 17, 2013
• Used to be Traffic Sources• Better introduces Social, Paid Search and Email
www.usask.ca
New Features
Improved Goal Tracking
What You Aren’t Using in Google Analytics | October 17, 2013
• Track by events• Track by pages/screen per visit• View which channel goals are from
www.usask.ca
New Features
User Management
What You Aren’t Using in Google Analytics | October 17, 2013
• Instead of just basic user access and admin access• Edit: Can perform administrative and report-related functions • Collaborate: Can create personal assets, and share them. • Analyze: Can see report and configuration data; can manipulate data
within reports
www.usask.ca
New Features
Visitors Flow
What You Aren’t Using in Google Analytics | October 17, 2013
• Visual representation of how visitor flows through site
www.usask.ca
New Features
Intelligence Events
What You Aren’t Using in Google Analytics | October 17, 2013
• Alerted when activity out of the ordinary occurs• Why? Allow you to dive deeper into perhaps finding a new market.• Can set up custom alerts
www.usask.ca
New Features
Real-Time Tracking
What You Aren’t Using in Google Analytics | October 17, 2013
• View where they are from, why keyword they used, what page they are on and what location they are from
www.usask.ca
New Features
Dashboards
What You Aren’t Using in Google Analytics | October 17, 2013
• Frequently used reports can be set up into a single dashboard• Able to share among users
www.usask.ca
New Features
Content Experiments
What You Aren’t Using in Google Analytics | October 17, 2013
• Ability to do A/B testing by random sampling.• Able to configure what percentage should be affected and what the
goal is.
www.usask.ca
New Features
Tag Manager
What You Aren’t Using in Google Analytics | October 17, 2013
• Not just for Analytics• Allows no tech people to add/change javascript to pages• Update analytics in hand of marketing• http://www.google.com/tagmanager/• Auto Event Tagging
• http://www.lunametrics.com/blog/2013/10/03/google-tag-manager-auto-event-tracking/#sr=hpphmf.db&m=r&ct=-tmc&rf=1606406000.1381419010
www.usask.ca
New Features
Universal Analytics
What You Aren’t Using in Google Analytics | October 17, 2013
• Analytics no longer contained to just websites• Able to track in multiple platforms (mobile applications, web
applications)• Offline/online sync
www.usask.ca
Resources
What You Aren’t Using in Google Analytics | October 17, 2013
• Blog• http://analytics.blogspot.ca/
• Training• http://www.google.com/analytics/learn/index.html
• Analytics Gallery• https://www.google.com/analytics/gallery/#landing/start/
www.usask.ca
Thanks!
What You Aren’t Using in Google Analytics | October 17, 2013