welcome australia & new zealand
TRANSCRIPT
WWW.UNIQUEPLACES.COM
WELCOMEWWW.UNIQUEPLACES.COM
Australia & New Zealand
WWW.UNIQUEPLACES.COM
• Business Analysis
• Website Layout
• Persona & Scenario
• Prototype
• Usability Testing
Contents
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Business Analysis1.Domain
2.Business Plan
3.Success matrix
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DomainTravelers’ today travel for various purposes. (e.g. Business or Vacation). There are plentiful travel websites offering travel promotion and packages. Although, these websites typically also provide advance searches for flights and accommodations bookings, most of them do not provide features such as customized content and comprehensive DIY trip planning services.
Business Plan• We hope to create www.travelner(Travel + Planner).com, a website that will not only allow
our customers to book cheap flight/accommodation but also provide our customers with customized content based on their profile.
• Our website will also allow them to easily plan their trips with the comprehensive DIY services provided – with no additional costs.
• We also want to ensure that these services that we are going to provide in our website are relevant, customized and usable for our customers. Ultimately, these services should enhance their overall surfing experience in our website.
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Website Success Matrix Table
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Website Layout1.Site map
2.Wire frame
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Sitemap
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Wireframe - Default Page
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Wireframe - Home Page
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Wireframe – Other Page
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Persona & Scenario1. BackPacker2. Sports travelers
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Persona & Scenario - 1
Josh
•Single, Male, 28 year old, a financial analyst•An avid backpacker who travels several times a year•He hates trip planning because he finds it too much of a hassle search, book and collate information•He has average IT knowledge•Earns 60k(SGD) a year•Favorite website : www.backpackersworld.com, http://www.channelnewsasia.com/
Scenario
This year end, Josh decided to visit Taiwan. He finds out from his friends that travelner.com not only offer cheap flight tickets and accommodations, it also provide customized contents and DYI trip planning services. He visited travelner.com for the first time and was delighted to find out that the website offers a comprehensive range of flight and accommodation bookings with a reasonably good price. He decided to use this website to plan for his upcoming Taiwan trip.
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Persona & Scenario - 2
Stephen
•Married, Male, 45 year old, a IT analyst•A travel fan who travels at least once a year•He is sports enthusiast. Tennis and football are his favorites•He is busy at work and likes to do internet shopping.•His philosophy is to work hard, play hard
Scenario
Stephen was really keen to catch the upcoming Barclays tennis final which will be played in London. He started searching for ticket agency online that sells the admission tickets to watch the match. His search results returned travelner.com. Stephen was curious and visited travelner.com for the first time. He later realize that this website not only allow him to purchase the match ticket, it also provides flight and accommodation booking at a discounted rate. He later decided to try out the booking service provided by travelner.com•Find the sport event•Book the sport matches•Adjust hotel and flight
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Prototype1.Default Page
2.BackPacker
3.Sports travelers
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Default Page
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Backpacker – Home Page
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Backpacker – Create New Trip
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Backpacker – Destination/Hotel/Transport
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Backpacker – Itinerary Planning
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Backpacker – Payments
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Sports traveler– Home Page
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Sports traveler– Plan Sports Trip
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Sports traveler– Event Search Page
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Sports traveler– Event Details
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Usability Problem observedSN Observation Recommendation Criticality 1 Some travelers could be both a business
travelers and sports travelers. Travelner.com should propose a solution to strategically integrate the content.
Allow multiple traveler profile selection at default home page using a checkbox button. The customized content will be based on the list of profiles selected.
Medium
2 Before payment is made, the system should inform user that
3 There is no option to choose the number of rooms per night
Include a drop down list at accommodation booking section to allow multiple rooms to be selected
High
4 Global Site Search Create global search on top right hand corner of the page
Medium
5 Lack of instruction to guide new user on using the plan trip service
Could have a step by step guide page to assist new users on how to use the trip planning
High
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