www.travelocity.com advisor: john joy7099026111 lawrence7099026105 michael7099026102 rick7099026109
TRANSCRIPT
www.travelocity.comAdvisor: John
Joy 7099026111Lawrence 7099026105Michael 7099026102Rick 7099026109
OutlineTravelocity.com introductionService of Travelocity.comInformation technology appliedUser analysis of TravelocityStrategy of TravelocityHow Travelocity make moneyConclusion
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Travelocity.com introduction
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Service of Travelocity.com
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Service of Travelocity.com
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Service of Travelocity.com
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Service of Travelocity.com
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Service of Travelocity.com
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Service of Travelocity.comOne-stop shopping
Integrate service of traveling
Service: All hotel, Experience Finder
Last minute deals Efficiency customized plans
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Information technology appliedGDS (Global Distribution System)
A system provides a network platform to decrease the cost for transaction
Background E-commerce development Applied Information technology
Advantage Inner: Improve operation system Outer: in-time reservation system
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Information technology appliedWeb2.0
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Experience Share user oriented
User analysis of Travelocity
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Consumer Supplier
Partner Network
Information & Service
Revenue
Travelocity.com
‧Sabre GDS‧Airlines‧American Express‧Hotel
‧Business travelers‧Leisure travelers
Strategy of TravelocityDominant strategy
First-mover Advantage Information technology
Ex: Searching engine CRM service
Ex: Integrative service
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How Travelocity make moneyProfit basis
Agency modelMerchant model
Consumer income accounts - Accounts payable to suppliers = Profit of price difference
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How Travelocity make moneyProfit source
commissiontransaction feesservice feesadvertising revenuespartner revenues
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Business model
Consumer
How Travelocity make money
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Supplier
Commission
Service
Partner Network
Fee
Travelocity.com
Information
Partner Network
Conclusion
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Consumer SupplierService
CommissionFee
Information
Web2.0 GDSTravelocity.com
Technology & Resource
Q & A
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Merge and acquisition
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2002 Site59.com, Inc.
2003 World Choice Travel, Inc.
2004 All State Tours, Inc.Travelocity Europe except Germany
2009 Zuji.com
ReferenceWiki – Web2.0
http://en.wikipedia.org/wiki/Web_2.0美國線上旅遊產業的經營模式與競爭策略探討 -以線上
旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295
Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68
Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html20
Reference電子商務對旅行業經營管理影響之研究
http://sbrsign.management.org.tw/paper8/3/3.htm
網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297
旅運資訊系統 http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm
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Reference全球分銷系統簡介
http://www.surehigh.com.tw/inner1-1.php
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