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THREE IMPORTANT QUESTIONS TO LECA COMPANIES

• Will environmental, health and resources be important for the competitive strength of companies in the future?

• Are environment, health and resources among the strong sides or the weak sides of Leca companies?

• Should Leca companies be leaders or followers in making environment and resource conservation a competitive aspect?

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THREE CORNERSTONES IN THE PRESENTATION

• The SWOT analysis document • The scenarios for the building industry in Europe• The presentations from the seminar in Brussel on

the 16th May on Environmental Information Systems for the Building sector in Europe

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SWOT-analysis of Leca products

• Competitive Strength• Competitive Weaknesses• Competitive Opportunities• Competitive Threats

=> Discussed in Document 32 in the project web

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Strong sides of Leca products regarding environment and health

• Potential for use of alternative energy carriers - LWA production is one of the best alternatives for waste incineration

• Easy to break down for demolition and reuse of materials

• Good properties both for long lived monumental buildings and short lived flexible buildings

• Good health properties for the users of buildings

• Good possibilities for distribution and magasination of heat in constructions (thermal heating in floors)

• Possible use of mud and deposit materials as substitute for clay

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EMISSIONS OF CLIMATE GASES FROM PLASTIC WASTE INCINERATION

Drivhuseffekt

-4 000 000-3 000 000-2 000 000-1 000 000

01 000 0002 000 0003 000 0004 000 0005 000 000

Jomfruelig Transporttotalt

Gjenvinning Unngåttolje/kull/el

Unngåttjomfruelig

Total sumgC

O2-

ekv

/ to

nn

pla

st

A: DeponiB-el:Forbr, el-produksjon (norsk el erstattes)B0: Forbr (ingen energigj.v.)B1: Forbr, 75% utnyttelse (olje erstattes)B2: Forbr, 100% utnyttelse (olje erstattes)B3: Forbr (kull erstattes)

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Priority of solutions for energy recovery from incineration in Norway

Avfall

1. Substitute for coal in the production process in Norcem/Norsk Leca.

2. Substituting for fuel oil in the industry. Low temperature waste heat from processes used in district heating systems

3. Substitute for fuel oil in district heating systems

4. Substituting for electricity

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An Industrial Ecology model for management of waste resources in the society

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Strong sides of Leca products regarding environment and health

• Potential for use of alternative energy carriers - LWA production is one of the best alternatives for waste incineration

• Easy to break down for demolition and reuse of materials - waste materials will have low env. loading

• Good properties both for long lived monumental buildings and short lived flexible buildings

• Good health properties for the users of buildings

• Good possibilities for distribution and magasination of heat in constructions (thermal heating in floors)

• Possible use of mud and deposit materials as substitute for clay

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The effect of recycling of LWA on CO2 emissions

• Without recycling = 800 kg CO2 on product 1

• With recycling (800*0,2+20*0,8)=

176 kg on product 2

Product 1Virgin material

800 kg

Product 1

Product 2

Product 3

Virgin material

800 kg

Virgin material

800 kg

Virgin material

800 kg

100%

20%

20%

80%, 20 kg

80%, 20 kg

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Strong sides of Leca products regarding environment and health

• Potential for use of alternative energy carriers - LWA production is one of the best alternatives for waste incineration

• Easy to break down for demolition and reuse of materials

• Good properties both for long lived monumental buildings and short lived flexible buildings

• Good health properties for the users of buildings

• Good possibilities for distribution and magasination of heat in constructions (thermal heating in floors)

• Possible use of mud and deposit materials as substitute for clay

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Weak sides of Leca products regarding environment, health and resources

• High energy demand in the production process of LWA

• Traditionally high share of coal as energy carrier in the process with high emissions of climate gases

• Landscape effects from clay acquisition in sensitive areas

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New opportunities

• Collaboration with national authorities and waste scheme systems to take care of waste for incineration

• Establish “take-back” system for Leca products, and reuse materials into new products

• Develop integrated systems for thermal heat distribution and magazination

• Document and market good health and indoor climate properties of Leca products for the users of buildings

• Document and market low Life Cycle Cost of Leca products

• Develop “Green Leca villages” close to factories with use of waste energy from the process and green Leca products

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Potential threats

• The interest in waste incineration will increase, and the prices might increase in the future - “The Waste War”

• It is not possible to document and declare the potential good properties of Leca products compared to competing materials

• Incineration of “bad waste materials” is not sustainable (hazardous waste, unsorted waste etc).

• Leca companies lack the resources necessary to take care of strong sides and opportunities in the next 1-3 years, and loose time and initiative to the competitors

• The market will not ask for environmentally friendly products

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Important statistics for the development of the building sector

• The building sector in Europe has slower development than the GNP in Europe

• Estimates for 1,5% growth per year the next 2-3 years

• 36% of the building projects in western Europe in 1999 were reconstruction and maintenance

• The relative costs related to buildings in the households have increased in most European countries between 1988-2000

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The building sector in Europe - future trends 2015

• No growth in the European population - all population growth Asia, Africa and Oceania

• Increased population in big cities all over the world, but still no megacity in Europe

• More or less mobility, still fewer persons per building unit?

• The prerequisite for growth - double value for the user for half the price (How to achieve?)

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Two scenarios for the building sector

• Building with the aim of rapid down-breaking and demolition of materials

• Building with high degree of flexibility, making it easy to add new buildings, increase size, change buildings etc.

=>The last scenario is the most realistic? How does this fit the competitive properties of Leca products?

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Factor 4/10 - the global challenge for environment and resource conservation

• The global population will increase from 6 billions to 10-12 billions

• The average welfare level will increase with a factor 2,5 as measured in GNP

• There is a need for improvement in many environmental impacts with a factor 2 (50% lower emission levels than today)

• Altogether, this will give a need for a Factor 10 improvement in resource effectiveness before 2040

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Faktor 4/10 utvikling i øko-effektivitet

20002020

2040

0

10

20

30

40

50

60

70

80

90

100

Milj

øb

ela

stn

ing

se

nh

ete

rFaktor 4/10 - krav til utvikling i øko-effektivitet

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Environmental Information in the Building Sector in Europe

• Seminar 16th May in Brussel organised by the Building Sector and the Research Institutes in Europe (200 particip.)

• Many initiatives, especially in the Nordic region.

• (Well) developed systems for Type II in N, DK, S, SF, UK, NL

• Systems under development for Type III in N, S, I, DK, F

• Both Type II and Type III initiatives in many countries

• Need for co-operation and harmonisation of systems in Europe

• Leca companies are well in front of development of a common system in Europe - how can this leadership be used as a competitive strength

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Leca companies - leaders or followers

Prerequisites to be leaders

• Good products and good documentation

• Enough knowledge internally in the organisations, especially in management and marketing?

• Enough human resources available to take care of opportunities?

• Good organisation with clear responsibilities for environmental affairs?

• Enough “rebels” to think and operate untraditionally?

• Courage to be in front of development?

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The Vision for the Leca Internatioanl Seminar Portugal 9-10 October 2000

• From Problem focus

• To Focus on Solutions

• To Business Opportunities for

Leca companies

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LECA PRODUCTS AS PROBLEM SOLVER IN SOCIETY

A number of opportunities exists for reducing environmental

and health problems?

• Use of energy from waste (substituting for coal is the best strategy for energy recovery in plastic after material recycling)

• Use of deposit materials (e.g. Mud from harbours?)

• Use of hazardous waste in the kilns as energy source

• Use of recycled materials as input to products

• Improved insulation properties of building materials

Need further development and testing in process and product

development, documentation and marketing

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ENVIRONMENTAL CONCERN - A POSITIONING FACTOR OR A MANDATORY SYSTEM?

ENVIRONMENT AS A

POSITIONING FACTOR :

• Focus on innovative, sustainable solutions

• Environmental concern as a business opportunity

• Product-oriented strategies, life cycle and systems approach

• Early users of new, innovative tools (LCA, EPI, EPD, Industrial Ecology etc.

• Systematic implementation of tools and knowledge

ENVIRONMENT AS A

MANDATORY SYSTEM

• Focus on simpler, more easy achievable solutions

• Environmental concern one of several factors to be considered in decision making

• More traditional process-orientation to problems

• Focus on ISO 14000 or EMAS

• Case to case application of environmental tools

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ENVIRONMENTAL STRATEGIES - FROM INTERNAL TO EXTERNAL FOCUS

Untill today In the future