www.sti-innsbruck.at © copyright 2012 sti innsbruck waze „outsmarting traffic together“
TRANSCRIPT
www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Waze
„Outsmarting Traffic Together“
www.sti-innsbruck.at
About
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• Can also be pronounced like “ways”.
• Based in Ra’anana, Israel and Palo Alto, CA
• Founded in 2008 in Israel
• Funding: “In 2010 the company raised $25 million in thesecond round of funding. In 2011, the company, which plans to monetize through location based advertising and to expandinto Asia, raised an additional $30 million in financing.” (Source: http://en.wikipedia.org/wiki/Waze)
http://www.waze.com/guided_tour/
www.sti-innsbruck.at
Basic functions (how you know it)
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Picture source: https://play.google.com/store/apps/details?id=com.waze
www.sti-innsbruck.at
Social functions
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Picture source: https://play.google.com/store/apps/details?id=com.waze
www.sti-innsbruck.at
Summary
• Navigation app for all major platforms
• What is special?– App users as live traffic sensors (passive users)– Users generate content (active users)
• Business model: Advertisement (the app is for free)
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