www.ready.ga.gov. state of the emergency georgia is at risk for manmade and natural disasters:...
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www.ready.ga.gov
State of the Emergency
Georgia is at risk for manmade and natural disasters:• Severe thunderstorms, tornadoes
& flooding• Tropical storms & hurricanes• Winter ice storms• Threat of terroristic attacks &
pandemics
Are Georgians Ready?
When surveyed:• 80% of Georgians responded that they are
not fully prepared to survive independently for 72 hours Only 52% of Georgians know they should be
prepared for 72 hours Approximately 1/3 don’t have extra food & water
Get Ready Georgia
Ready Georgia launched January 2008:• Promotes emergency preparedness statewide• Targets individuals, families and businesses• Localizes and builds on national Ready
campaign
Goal: Generate action to ensure more Georgians can survive for 72 hours on their own following disaster
Successful Messaging
Campaign awareness increased 110% since 2009
People who are aware of Ready Georgia are twice as likely to be prepared for a large-scale emergency
Ready Georgia
Educates & empowers Georgians to prepare for & respond to emergencies with three simple steps:
Be Informed
Be informed about potential threats to your area & how to respond
Georgia is susceptible to nearly every type of disaster
Know your disaster risks & insurance policies
Monitor news & listen to NOAA warnings
Make a Plan
Develop a communications planCustomized plans with meeting places &
contact information can be made by creating a Ready profile online or via the Ready Georgia mobile app
Include elderly loved ones in plan & have out-of-town contacts
Plan for pets as well
Build a Kit
Create a Ready kit of emergency supplies
Customized lists can be made by creating a Ready profile online or via the mobile app
Items are easily accessible & affordable
There’s an App for That
Family Preparedness
Families should plan together so that children know what to do
Consider special needs of all family members, including pets
ReadyKids: games & videos to help children understand
Parent & Teacher Toolkit: Lesson plans and group activities
Business Preparedness
Pandemics, Floods, Terrorist AttacksCustomizable “Ready Your Business”
guide available online Business Continuity video & presentation
Communications Campaign
Georgia-specific Web siteOnline toolkit for use by local organizationsBroadcast PSAs and advertisingPublic relations and media outreachPublic and private partnerships
• The Home Depot• EMAs
Engaging through Social Media
Facebookfacebook.com/ReadyGA
Twittertwitter.com/GeorgiaEMA
YouTubewww.youtube.com/ReadyGAfromGEMA
Time to Take Action
You are your family’s first line of defense
Everyone should be ready, it’s easy and affordable
Take action: Be informed, Make a plan, Build a kit
A solution: www.ready.ga.gov