www.lux-fix.com alice hastings-bass & rebecca glenapp co-founders u sing p erformance m arketing...
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www.lux-fix.com
Alice Hastings-Bass & Rebecca GlenappCo-Founders
USING PERFORMANCE MARKETING TO INNOVATE
IN THE LUXURY SPACE
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The Luxury Market
2000 Net-A-Porter launches: proves market for current season luxury online
2012 PPR/Yoox launch JV for mono-brand storesGlobal online personal luxury goods est. €7B* LUX FIX launches
2001 Vente Privée launches: proves market for past season luxury deals
2016 Global online personal luxury goods est. €16B*
“While the whole industry has been resisting e-commerce for the last 15 years it’s now realising it ’s inescapable.” - François-Henri Pinault, Chairman and CEO of PPR, Summer 2012
* Bain Luxury Study 10th Edition October 2011
2006-12 Luxury brands start to launch own e-shops: competing with incumbent multi-brands
A compelling market with online luxury sales forecast to reach €16B in 2016
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WHAT IS LUX FIX?
LUX FIX is uniquely both an e-commerce platform and a private affiliate network for luxury fashion
Lux-fix.com: Discover Designer Curated Edits LUX NET: Sales Leads for Designer E-store
Discovery Platform Private Network
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HOW IT WORKS
Pop-up shops feature an edit of the brand’s latest collection and are promoted via lux-fix.com and our publisher partnerships
Pop-up shops last for one week and have an exclusive member offer attached Direct sales on lux-fix.com Customers who want to “shop the full collections” are referred to the brand’s own
website
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By sharing our customer we can offer unique edits and deals on products
Competitive Landscape
Magazines / Media sites / Blogs
Multi-brands
Aggregators / Affiliate pure plays
Flash sale sites
Current Season
Ability to Purchase Editorial Discounts Examples
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LUX FIX has already partnered with over 80 of the top names in British fashion
“We love the concept and how it works with us rather than working against us”
Designer Hannah Martin on CNBC
Brand Partners
LUX FIX private network has exclusive relationships with over 80 brands, and has implemented technology on their websites
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20,000 Founder members, with an attractive customer demographic
International
48% UK25% USA
15% Europe
Female ABC1
69% femaleAOV: £150
Engaged
25% return to the site each weekEmail unsubscribes <0.3%
Database of c.20,000 founder members, acquired organically and through PR
Customers
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Working closely with Europe’s leading affiliate marketing company
The Zoo Impact
Impact of The Zoo:
Allows us to optimise the TD technology platform - an invaluable asset for our business We work closely in conjunction with the technology team at TD We are developing a bespoke product in conjunction with the TD tech team as a joint
venture We have help and support from our fellow Zoo residents – e.g. luxury publisher
StyleNest has featured LUX FIX on their award-winning online magazine
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A founding team supported by leading industry figures
Alice Hastings-BassCo-Founder
Quilvest Private EquityGoldman Sachs Investment Banking
Oxford University
Caroline Issa
Editor: Tank Magazine, O: By Tank,
Becauselondon.com
Clara Mercer
Marketing Director, British Fashion Council, London Fashion Week
Tamara Heber-Percy
CTO and Founder, Mr & Mrs Smith
Founding Team Advisory Team
Rebecca GlenappCo-Founder
Online Start-ups: Idio, Billmonitor The Aston Group Online Consulting
Trinity College Dublin
Paul CampbellHead of Development
Rails Developer & Founder of HypertinyContract Developer for Engine Yard
Team
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“Our favourite brands for less”- Gwyneth Paltrow
“50 best shopping websites, 2012”
“One of the most innovative businesses emerging across Europe”
“Try @Luxfix for the coolest British fashion buys”
“One of the country’s most exciting start-ups”
As featured in:
Awards:
Q&A