presentacion envasadoras, llenadoras, selladoras
TRANSCRIPT
Selling to the latinos one container at the time
Expansion in US Latino market
The missing piece on your company success
HISTORY
Over 35 years of manufacturing quality multi-lane four-sided seal pouching machinery.
GUSTHER offers both horizontal and vertical form/fill/seal models.
These machines package from liquids to Dry/Solid Product configurations.
GUSTHER Packaging Machinery provides complete packaging solutions to many industries.
We produce filling machines as well as machinery for the food and snack production process
State of the Art Te chnolog y
GUSTHER has built its reputation as a provider of ruggedly dependable multi-lane four-sided seal packaging equipment able to significantly increase a customer's packaging output.
CAPABILITIES
The machines are known as simple to operate and straightforward to maintain and troubleshoot, two traits that all recent developments have maintained.
We have the best facility for jobwork/contract packaging for all items. For example :-Packing of PULSES, TEA, COFFEE, SPICES, GRAINS, or any other granular products.Packing of PHARMACEUTICAL.Packing of SALT, DETERGENT POWDER etc.Packing of various liquids like OIL, GHEE, SHAMPOO, JAM, KETCHUP, MINERAL WATER, MILK etc.
Packaging services
Gusther America Inc. has 3 divisions:
PANAMERICAN MARKETING Specializes in developing marketing
strategies to reach the Hispanics in the U.S.
BASPACK Product development, manufacture and
packing processes of cosmetics, food, has its own brands and also produces private labels
GUSTHER The core of the organization with 35
years manufacturing packing and food machinery
Stre ng ths
KNOWLEDGE AND TECHNOLOGY 40 YEARS OF PRODUCTS DEVELOPMENT
AND MARKETING EXPERIENCE 2 PACKING FACILITIES EQUIPMENT READY AND EASY TO
TRANSFORM LONG TIME RELATION WITH FOOD AND
COSMETIC SUPPLIERS FOOD AND COSMETIC PRODUTION
EXPERIENCE
NEW HORIZONS
With strong penetration on the Mexico and most of Central and South America, we are focusing our efforts to penetrate the US market.
We are planning to introduce product lines of food, candies, snacks and cosmetics made in Mexico and south America, selling quality, great value and nostalgia.
Why products for US latinos?
* Demographically, U.S. Hispanics have a younger age profile, are more likely to be employed full-time and live in larger households, than non-Hispanic Americans
$11 billion annual spending power
FOCUSING THE TARGET
Although 80% of Hispanics reside in 20 major markets, the fastest growth is occurring in non-traditional markets. These include the southeast states of Georgia, the Carolinas, Tennessee, Alabama, Kentucky, Virginia and
Arkansas.
1500% population growth
An example of this is seen in the state of Georgia where in the last 12 years the Hispanic population has grown by over 1500% in some counties.
This tremendous growth has resulted in an estimated $11 billion annual spending power, an increase of over 700%.
Unique consumer habits
Fastest growing demographic group Purchasing power exceeds $600 billion annually Unique spending habits for consumer products and services Brand loyalty Average age is 26 Average Household size is 4
Geographical market
We will distribute our products on: Georgia, North Carolina, South Carolina,
Tennessee and AlabamaRegions of influence Florida, Illinois, New Jersey, New York and
Pennsylvania
Our target
We will be carrying products for a very specific group:
First generation of Hispanics using Spanish as a primary language
Ethnicity of our final customers We focus in serving a community with
different tastes and spices Mexican community Central and south American community
OUR PRODUCTS
NOSTALGIA HOMESICKNESSBRANDED MERCHANDISEHIGH QUALITY PRODUCTSGREAT PRESENTATIONGREAT DISPLAYSVALUE SERVICE
OUR Merchandise
GRAIN FOOD, CANDIES AND SNACKS WITH LONG TIME LIFE ON SHELVES
HOT AND MILD SAUCES AS WELL AS CONDIMENTS
PERSONAL CARE ITEMS AS SHAMPOO, SOAP AND BODY CREAM
Purchasing strategy
Buying overseas we will work close with suppliers to do
Price negotiation Quality control Product improvement Local purchase manager and
contacts Local quality and inventory control
KEYS OF PERMANENT SUCCESS
90% PERCENT OF THE SUCCESS COMES FROM
BEING PRESENT
MARKET NEEDS
CUSTOMER NEEDS
MORE KEYS FOR SUCCESS
Innovation Research Brand design and improvement Purchasing strategies Distribution strategies Relation with suppliers Relation with customers
More keys for Success
Great communication with suppliers and customers
Be on the place your merchandise is produce Be on the place your merchandise is sold Know your providers competition Be involve on the shipment, void shortage,
damage, and wrong merchandise before is send
FIRST STEEPS TO SUCCESS
• Negotiate with providers price and representation• Obtain samples to distribute• Develop a network of clients and prospects• Show merchandise and take orders• Place order with suppliers and consolidate
containers for distributors and retailers• Provide credit applications• Factorize/ sell invoices• Start cycle again
Our own label development
Renew and Develop relationship with providers Get credit with providers Give applications to customers for credit and Factorize Graphic and marketing design of new line of products Prepare and print packing materials Prepare bulk merchandise to be pack Prepare machinery for our own production Packing process Inventory and merchandise on boxes Quality control Shipping Introduce our new line on the market Distribution Pack private label products
New products lunch
Research Graphic and marketing design of new line of
products Prepare and print packing materials Prepare bulk merchandise to be pack Prepare machinery for our own production Packing
process Inventory and merchandise on boxes Quality control and Shipping Introduce our new line on the market Distribution
Long term goals
Regional playerGreat penetration on the market placeProduction in our own facilitie in US, and
MexicoDistributor of the 25 best selling brandsDistributor of merchandise for not only
Mexican, but also the central and sudamerican customers.
Long term Goals
Running our own Calling centers from Mexico and Argentina doing all the marketing and collection calls
Be present in all the Food, Candy, and general merchandise shows
Selling directly to stores and bringing merchandise to the shelves
First purchase
ARCOR-Candies, cookies LA ANITA –species,salsas, CONSOLIDATE CONTAINER CONSOLIDARE CONTAINER GUADALUPE(own production)rice. Beans,
candies, snacks BASPACK cosmetics
PROCEDURES
DOWN PAYMENT FOR LEGAL CONTRACT $2000.00 EACH SIDE LEGAL CONTRACT CREATE AN ENTERPRISE ASIGN THE FUNDS IN A CHECKING ACCOUNT GENERATE AND PROMOTE THE SAMPLES PLACE ORDERS PROVIDE CREDIT APPLICATION TO MASTER DISTRIBUITORS USE THE FUNDS TO PURCHASE ORDERS WITH
MANUFACTURERS AND BULK SUPPLIERS SHIP MERCHANDISE DISTRIBUITE THE MERCHANDISE NEW CYCLE AGAIN ADD MORE PRODUCTS/ PROVIDERS TO OUR INVENTORY
WHY ARE WE THE BEST PARTNER?
40 YEARS OF EXPERIENCE IN THE FIELD
PRODUCTION FACILITIE TO ASSAMBLE MACHINERY AND FOR PACKING PROCESS
LONG TIME RELATIONSHIP WITH SUPPLIERS
INNOVATION
We are looking for a Regional partner with financial muscle to achieve our sales goals of expanding our products and services in the U.S. market
We offer knowledge, experience of doing business in US, Mexico, Centro and Soutamerica.
We count with administrative staff, purchasing managers and production infraestructure in Mexico
Joint adventures & investment opportunities
$ 69,000.00 MERCHANDISE from 3 to 4 providers $ 65,000.00 OUR OWN PRODUCTION Merchandise $ 4,000.00 website, print catalog, marketing materials $ 4,000.00 trips inside US to visit clients on different regions and
cities, and trips to trade shows $ 7,000.00 attorneys fees, insurances, custom brokers
consultation fees, international phone calls.
$150,000.00 TOTAL AMOUNT NEEDED TO DISTRIBUITE TO WHOLESALERS
Joint adventures & investment opportunities
Joint adventures & investment opportunities
$150,000.00 TO DISTRIBUITE TO WHOLESALERS plus $ 30,000.00 warehouse lease for six months $ 16,000.00 Lease Trucks 6 months $ 48,000.00 4 sales staff and administrative staff $ 8,000.00 1 Shipping staff salary 6 months $ 8,000.00 Insurances $ 15,000.00 1 delivery drivers salary 6 months $ 8000.00 Business expenses 6 months $ 5000.00 computer software and hardware $ 3000.00 part time attorney 6 months $ 8000.00 Advertising and marketing materials
$300,000.00 FUNDS NEEDED TO DISTRIBUITE TO RETAILERS AND WHOLESALERS