presentacion envasadoras, llenadoras, selladoras

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Selling to the latinos one container at the time Expansion in US Latino market

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Page 1: presentacion envasadoras, llenadoras, selladoras

Selling to the latinos one container at the time

Expansion in US Latino market

Page 2: presentacion envasadoras, llenadoras, selladoras

The missing piece on your company success

Page 3: presentacion envasadoras, llenadoras, selladoras

HISTORY

Over 35 years of manufacturing quality multi-lane four-sided seal pouching machinery.

GUSTHER offers both horizontal and vertical form/fill/seal models.

These machines package from liquids to Dry/Solid Product configurations.

Page 4: presentacion envasadoras, llenadoras, selladoras

GUSTHER Packaging Machinery provides complete packaging solutions to many industries.

We produce filling machines as well as machinery for the food and snack production process

Page 5: presentacion envasadoras, llenadoras, selladoras

State of the Art Te chnolog y

GUSTHER has built its reputation as a provider of ruggedly dependable multi-lane four-sided seal packaging equipment able to significantly increase a customer's packaging output.

Page 6: presentacion envasadoras, llenadoras, selladoras

CAPABILITIES

The machines are known as simple to operate and straightforward to maintain and troubleshoot, two traits that all recent developments have maintained.

Page 7: presentacion envasadoras, llenadoras, selladoras

We have the best facility for jobwork/contract packaging for all items. For example :-Packing of PULSES, TEA, COFFEE, SPICES, GRAINS, or any other granular products.Packing of PHARMACEUTICAL.Packing of SALT, DETERGENT POWDER etc.Packing of various liquids like OIL, GHEE, SHAMPOO, JAM, KETCHUP, MINERAL WATER, MILK etc.

Packaging services

Page 8: presentacion envasadoras, llenadoras, selladoras

Gusther America Inc. has 3 divisions:

PANAMERICAN MARKETING Specializes in developing marketing

strategies to reach the Hispanics in the U.S.

BASPACK Product development, manufacture and

packing processes of cosmetics, food, has its own brands and also produces private labels

GUSTHER The core of the organization with 35

years manufacturing packing and food machinery

Page 9: presentacion envasadoras, llenadoras, selladoras

Stre ng ths

KNOWLEDGE AND TECHNOLOGY 40 YEARS OF PRODUCTS DEVELOPMENT

AND MARKETING EXPERIENCE 2 PACKING FACILITIES EQUIPMENT READY AND EASY TO

TRANSFORM LONG TIME RELATION WITH FOOD AND

COSMETIC SUPPLIERS FOOD AND COSMETIC PRODUTION

EXPERIENCE

Page 10: presentacion envasadoras, llenadoras, selladoras

NEW HORIZONS

With strong penetration on the Mexico and most of Central and South America, we are focusing our efforts to penetrate the US market.

We are planning to introduce product lines of food, candies, snacks and cosmetics made in Mexico and south America, selling quality, great value and nostalgia.

Page 11: presentacion envasadoras, llenadoras, selladoras

Why products for US latinos?

* Demographically, U.S. Hispanics have a younger age profile, are more likely to be employed full-time and live in larger households, than non-Hispanic Americans

$11 billion annual spending power

Page 12: presentacion envasadoras, llenadoras, selladoras

FOCUSING THE TARGET

Although 80% of Hispanics reside in 20 major markets, the fastest growth is occurring in non-traditional markets. These include the southeast states of Georgia, the Carolinas, Tennessee, Alabama, Kentucky, Virginia and

Arkansas.

Page 13: presentacion envasadoras, llenadoras, selladoras

1500% population growth

An example of this is seen in the state of Georgia where in the last 12 years the Hispanic population has grown by over 1500% in some counties.

This tremendous growth has resulted in an estimated $11 billion annual spending power, an increase of over 700%.

Page 14: presentacion envasadoras, llenadoras, selladoras

Unique consumer habits

Fastest growing demographic group Purchasing power exceeds $600 billion annually Unique spending habits for consumer products and services Brand loyalty Average age is 26 Average Household size is 4

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Geographical market

We will distribute our products on: Georgia, North Carolina, South Carolina,

Tennessee and AlabamaRegions of influence Florida, Illinois, New Jersey, New York and

Pennsylvania

Page 16: presentacion envasadoras, llenadoras, selladoras

Our target

We will be carrying products for a very specific group:

First generation of Hispanics using Spanish as a primary language

Ethnicity of our final customers We focus in serving a community with

different tastes and spices Mexican community Central and south American community

Page 17: presentacion envasadoras, llenadoras, selladoras

OUR PRODUCTS

NOSTALGIA HOMESICKNESSBRANDED MERCHANDISEHIGH QUALITY PRODUCTSGREAT PRESENTATIONGREAT DISPLAYSVALUE SERVICE

Page 18: presentacion envasadoras, llenadoras, selladoras

OUR Merchandise

GRAIN FOOD, CANDIES AND SNACKS WITH LONG TIME LIFE ON SHELVES

HOT AND MILD SAUCES AS WELL AS CONDIMENTS

PERSONAL CARE ITEMS AS SHAMPOO, SOAP AND BODY CREAM

Page 19: presentacion envasadoras, llenadoras, selladoras

Purchasing strategy

Buying overseas we will work close with suppliers to do

Price negotiation Quality control Product improvement Local purchase manager and

contacts Local quality and inventory control

Page 20: presentacion envasadoras, llenadoras, selladoras

KEYS OF PERMANENT SUCCESS

90% PERCENT OF THE SUCCESS COMES FROM

BEING PRESENT

MARKET NEEDS

CUSTOMER NEEDS

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MORE KEYS FOR SUCCESS

Innovation Research Brand design and improvement Purchasing strategies Distribution strategies Relation with suppliers Relation with customers

Page 22: presentacion envasadoras, llenadoras, selladoras

More keys for Success

Great communication with suppliers and customers

Be on the place your merchandise is produce Be on the place your merchandise is sold Know your providers competition Be involve on the shipment, void shortage,

damage, and wrong merchandise before is send

Page 23: presentacion envasadoras, llenadoras, selladoras

FIRST STEEPS TO SUCCESS

• Negotiate with providers price and representation• Obtain samples to distribute• Develop a network of clients and prospects• Show merchandise and take orders• Place order with suppliers and consolidate

containers for distributors and retailers• Provide credit applications• Factorize/ sell invoices• Start cycle again

Page 24: presentacion envasadoras, llenadoras, selladoras

Our own label development

Renew and Develop relationship with providers Get credit with providers Give applications to customers for credit and Factorize Graphic and marketing design of new line of products Prepare and print packing materials Prepare bulk merchandise to be pack Prepare machinery for our own production Packing process Inventory and merchandise on boxes Quality control Shipping Introduce our new line on the market Distribution Pack private label products

Page 25: presentacion envasadoras, llenadoras, selladoras

New products lunch

Research Graphic and marketing design of new line of

products Prepare and print packing materials Prepare bulk merchandise to be pack Prepare machinery for our own production Packing

process Inventory and merchandise on boxes Quality control and Shipping Introduce our new line on the market Distribution

Page 26: presentacion envasadoras, llenadoras, selladoras

Long term goals

Regional playerGreat penetration on the market placeProduction in our own facilitie in US, and

MexicoDistributor of the 25 best selling brandsDistributor of merchandise for not only

Mexican, but also the central and sudamerican customers.

Page 27: presentacion envasadoras, llenadoras, selladoras

Long term Goals

Running our own Calling centers from Mexico and Argentina doing all the marketing and collection calls

Be present in all the Food, Candy, and general merchandise shows

Selling directly to stores and bringing merchandise to the shelves

Page 28: presentacion envasadoras, llenadoras, selladoras

First purchase

ARCOR-Candies, cookies LA ANITA –species,salsas, CONSOLIDATE CONTAINER CONSOLIDARE CONTAINER GUADALUPE(own production)rice. Beans,

candies, snacks BASPACK cosmetics

Page 29: presentacion envasadoras, llenadoras, selladoras

PROCEDURES

DOWN PAYMENT FOR LEGAL CONTRACT $2000.00 EACH SIDE LEGAL CONTRACT CREATE AN ENTERPRISE ASIGN THE FUNDS IN A CHECKING ACCOUNT GENERATE AND PROMOTE THE SAMPLES PLACE ORDERS PROVIDE CREDIT APPLICATION TO MASTER DISTRIBUITORS USE THE FUNDS TO PURCHASE ORDERS WITH

MANUFACTURERS AND BULK SUPPLIERS SHIP MERCHANDISE DISTRIBUITE THE MERCHANDISE NEW CYCLE AGAIN ADD MORE PRODUCTS/ PROVIDERS TO OUR INVENTORY

Page 30: presentacion envasadoras, llenadoras, selladoras

WHY ARE WE THE BEST PARTNER?

40 YEARS OF EXPERIENCE IN THE FIELD

PRODUCTION FACILITIE TO ASSAMBLE MACHINERY AND FOR PACKING PROCESS

LONG TIME RELATIONSHIP WITH SUPPLIERS

INNOVATION

Page 31: presentacion envasadoras, llenadoras, selladoras

We are looking for a Regional partner with financial muscle to achieve our sales goals of expanding our products and services in the U.S. market

We offer knowledge, experience of doing business in US, Mexico, Centro and Soutamerica.

We count with administrative staff, purchasing managers and production infraestructure in Mexico

Joint adventures & investment opportunities

Page 32: presentacion envasadoras, llenadoras, selladoras

$ 69,000.00 MERCHANDISE from 3 to 4 providers $ 65,000.00 OUR OWN PRODUCTION Merchandise $ 4,000.00 website, print catalog, marketing materials $ 4,000.00 trips inside US to visit clients on different regions and

cities, and trips to trade shows $ 7,000.00 attorneys fees, insurances, custom brokers

consultation fees, international phone calls.

$150,000.00 TOTAL AMOUNT NEEDED TO DISTRIBUITE TO WHOLESALERS

Joint adventures & investment opportunities

Page 33: presentacion envasadoras, llenadoras, selladoras

Joint adventures & investment opportunities

$150,000.00 TO DISTRIBUITE TO WHOLESALERS plus $ 30,000.00 warehouse lease for six months $ 16,000.00 Lease Trucks 6 months $ 48,000.00 4 sales staff and administrative staff $ 8,000.00 1 Shipping staff salary 6 months $ 8,000.00 Insurances $ 15,000.00 1 delivery drivers salary 6 months $ 8000.00 Business expenses 6 months $ 5000.00 computer software and hardware $ 3000.00 part time attorney 6 months $ 8000.00 Advertising and marketing materials

$300,000.00 FUNDS NEEDED TO DISTRIBUITE TO RETAILERS AND WHOLESALERS