www.go2uti.com >> supply chain solutions that deliver u warehouse product offering
TRANSCRIPT
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Key Learning Points
• Value of Warehousing to UTi
• Value of UTi Warehousing to Customer
• Types of Warehousing and Risks/Benefits
• Preferred Sales and Marketing Strategy
• Managing Warehousing from a Line Management View
• Implementing EXE
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Market Size
+
Outsourcing Growth
+
Fragmentation
(1) Bear Stearns’ estimate
The UTi Opportunity
OceanFreight$100B
AirFreight$50B
Brokerage$5B
Top 15Companies Less Than 20% of Market(1)
+
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Warehousing$180B
15–20%Growth
Value of Warehousing to UTi
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Value of UTi Warehousing to Customer
• Provides opportunity to remove warehouse expense from company assets.
• As a non asset based provider, solutions are not focused on asset utilization, but rather optimized solution.
• Warehouse personnel issues are transferred to UTi.• Dollars spent on warehouse infrastructure can be
utilized to develop new products/markets/customers.
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Value of UTi Warehousing to Customer
• UTi can provide a global solution with same processes/systems.• UTi can implement best in class WMS in a consistent and global
basis.– Rapid Implementation– Less Costly– Better ability to integrate all supply chain information into
one pipeline.
• UTi can provide a “glass pipeline” of inventory information, in motion and at rest, globally.
• Existing relationship with UTi has proven partnership approach.
• UTi has committed to grow this market segment with large scale investment in technology.
• As “foundation customers” in warehouse offering, customer will enjoy high level of executive commitment.
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Warehouse Business Models With Risks and Benefits
Dedicated
Shared
Public Warehouse
One Customer Facility
A Few Key Customers
Multiple customers withmultiple terms
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Dedicated Business Model
Dedicated One Customer Facility
• Typically long term contract• Risk of capital is shared• Ability to have system connectivity is easier• Personnel are focused on one customer’s needs• Pricing typically open book, cost plus, or fixed variable.• Margins typically 10-15%• Best situation for UTi
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Dedicated Business ModelBenefits and Risks
Dedicated One Customer Facility
Benefits Risks
1. Both parties share risk2. Focused on productivity and partnership3. More flexible to handle change4. Allows for long term focus5. Keeps focus on one set of business issues6. Lower cost possible for customer due to
fixed/variable pricing approach7. Easier to gain synergies from integrated
systems.
1. Must have detailed contract2. Requires open relationship.3. Risk to customer if business falls dramatically4. Risk to UTi if customer fails
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Shared Business Model
A Few Key Customers
• Long term contract with keystone customer• Additional 1-2 customers that compliment keystone customer • Often market niche facility• Expanded enterprise supply chain• Systems connectivity more involved• Need to minimize capital risk - customer commitment• Priced fixed, variable with minimum commitments• Avoid per unit pricing due to fluctuation in volume• OK for UTi with proper pricing controls
Shared
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Shared Business ModelBenefits and Risks
A Few Key CustomersShared
Benefits Risks
1. Ability to develop market niche2. If structured properly, keystone
customer will share risk.3. Can continue to get fixed/variable
pricing4. Customer enjoys market niche expertise5. Works well in VMI concept.
1. Same business velocity creates capacity issues.
2. Per unit pricing still a challenge.3. System connectivity more
challenging.
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Public Warehouse Business Model
Multiple Customers with Multiple Terms
• Typically month to month pricing. UTi takes major capital risk.• Customer requirements may vary dramatically• Customers typically commodity price buyers. Service priced per unit. • Accuracy of unit activity critical and often not accurate from customer.• Empty space is an ongoing problem• Easier to sell• Pricing needs to factor in cost of planned empty space• Hard to integrate systems or additional services.commitment• UTi should avoid unless existing space. Then do so cautiously.
Public Warehouse
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Public Warehouse Business Model Benefits and Risks
Multiple Customers with Multiple Terms
Public Warehouse
Benefits Risks
1. Spread risk across multiple clients
2. Can generate high margins, if done correctly
1. Typically transaction priced2. Accurate information for pricing is
critical3. Volume swings create havoc4. Systems integration difficult5. Fixed costs at risk6. Difficult to differentiate7. Competition is often local
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Sales and Marketing Strategy
• UTi should focus on developing dedicated contract warehouse operations.
• Shared warehouse operations should be considered when there is a keystone customer who will share the risk/rewards of the extra space. Also could be considered for vendor hub or niche market warehouse.
• Public warehouse should only be considered when excess space is available. Business should be converted to contract as soon as practical and, as public, should carry higher margins for higher risk.
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Sales and Marketing Plan Customer Selection
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Customer Locations
Product Mix
Seasonality
Value Added
UTi Relationship
Capital Risk Sharing
Warehouse Strategy
Value Systems and Integrated Solution
Single Location and Local Multi location and Global
Hazardous or Specialized Minimal Special Requirements
Highly Seasonal Even Flow Of Goods
Bulk Commodities High Value Added
New Relationship Existing with Other Services
No Interest Understands Risk Sharing
Public Warehouse Dedicated Operations
Systems not Important Values Global System
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Time FocusShort Term Contract Long Term Strategy
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Sales and Marketing PlanPerspective Customer Profile
• Large, multi national customer• Requirements include multiple sites in various
geographies.• Requires value added services difficult to obtain in
public warehouse environment• Values quality and information in comparison to
price.• Willing to share risk and rewards.• UTi already has an extensive and positive business
relationship.• Customer sees value in having dedicated space,
people and systems.• Focus on longer term gains as opposed to short
term solutions.
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Status of uWarehouse Implementation
• Asia Pacific- Melbourne Operational February 2001- Sydney Bowden Street March 2001 with Full RF- Plans to implement in Hong Kong for GN Netcom October
•Europe- Server and Software Installed in Reading June 2001
• North America- Newark Operational October 2001
• Sales- Included in solutions for GN Netcom, Owens Corning,GE Power Systems, Bristol Myers-Squibb, Bally Shoes
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UTi Australia, Warehouse & Distribution
Philosophy
To take on Warehouse & Distribution where it is an element of the integrated international Supply Chain
Where we control the Supply Chain or
Where we can control the Supply Chain
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Some Operational Lessons - Melbourne
• New Facility• Start Up Issues - Customer reluctance to
commit or discuss their
business when we have nothing to show.
- Delays due to no WMS system or System implementation
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• Customer Service challenges in a WH that had not been capitalized (equipment) correctly
• Customer Service issues with no WMS
• Pricing models & levels for all Customers
• Complications arising when running a busy facility while installing a WMS
Some Operational Lessons – Sydney
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(1) PEOPLE : KEYo Develop a profile of personnel we should employ to run
these facilities.o Get the expertise – DON’T MAKE DO!
(2) FACILITYHave a clear policy on establishing a facility. Some
considerations / questions to be answered in this process:o must have a client base?o must have a base account?o systems must be in & ready with the building?
Major Points
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Warehousing - Implementation
Key Learning Points• Implementation process is all consuming & everything
else goes on hold– Totally inwardly focused– Customers, profitability, service come 2nd
Commercial performance impacted for an extended period (inward focus)
Group impact Annual effort Difficulties presented in a busy facility• Planning implications• People & cost issues• Focus
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Get the people/management right• Type of people we employ in the Warehouse &
Distribution areas• Commercially oriented• Operations• SalesSkill Development / Knowledge Transfer –
A New Company• Change managementKnow what the system does and doesn’t
do.
Warehousing - Implementation
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EXE • Comprehensive & accurate identification of field
operational requirements
• Criticality of detailed communication on functionality available from EXE
• Commercial impact of “Vanilla” version
• Commercial requirements must be identified & a strategy identified as an element of the implementation process
uWarehouse
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NEGATIVES Functionality & scope of product not well communicated E.C issues a major influence & not addressed in the project Absence of report writer tools Need to have bolt on products & the issues/complications that
this raises: ABS Loftware
Communication – over do it Poor understanding of work involved at the operational level to
achieve a satisfactory implementation Why we have the approach
uWarehouse
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uWarehouse
POSITIVES Product purchased now in place running with first class
corporate & EXE support Project Management & Technical skills of Tom Anderson Hardware process & support from Terry Marsh Great team effort: - Melbourne
- Sydney Knowledge transfer & skills base development well underway
- Major bonus Leading edge development Ozisoft
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EXE – Some Implementation Suggestions Allow a longer implementation timeframe
extended beyond the WMS process More training than the 3 days at EXE
Employ EXE experienced personnel Undertake specific console operator training
uWarehouse