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18th International Product Development Management ConferenceJune 4-7, 2011

Delft, The Netherlands

Final Program

Saturday June 4, 2011

12:00-12:30 Welcome and lunch PhD Workshop (@ the Faculty of Industrial Design Engineering)

12:30-17:30 PhD Workshop@ the Faculty of Industrial Design Engineering

19:00 PhD Dinner at Café de V (@ theCenter of Delft)

Sunday June 5, 2011

09:00-12:00 PhD Workshop@ the Faculty of Industrial Design Engineering

12.00-13:00 Lunch PhD Workshop @ the Faculty of Industrial Design EngineeringLunch Conference Board @ the Town Hall (first floor) at the Market Square in the Center of Delft

13:00-16:45 Conference board (13.00) and Scientific committee meeting (14.30)@ the Town Hall (first floor), Market Square, Delft

17.00-19.30 Welcome Reception @ the Town Hall (ground floor) with speeches from the Mayor of Delft, the TU Delft Rector and the Dean of the School of Design.

Monday June 6, 2011

Conference day 107.30-08.00 Buses to the Faculty of Industrial Design Engineering (Buses leave from the Delft Centre Hotel and from the Market in Delft (Blue Heart)) at 7.30, and at 08.00 from China Holland Hotel.08:00-08:45 Registration @ the Faculty of Industrial Design Engineering08:45-09:15 Opening & Welcome @ the Van der Grinten Lecture Hall

Chairman of the Organizing Committee: Prof. Dr. ChristerKarlsson (10min)Local Host and Conference Chairperson: Prof. Dr. Erik Jan Hultink (5 min)Introduction to the Faculty of Industrial Design Engineering: Prof. Dr. Ir. Jan Buijs (15min)

09:15-10:30 Keynote addresses –Van der Grinten Lecture HallIr.Paul Gardien (Philips Design Board) – Innovate through design Prof. Dr. Roberto Verganti (Politecnico di Milano / CopenhagenBusinessSchool) – Making sense of things in a world full of opportunities: Glimpses on the new challenges of design.

10:30-11:00 Coffee break11:00-12:30 Parallel sessions

Van der Grinten Hall WimCrouwel Hall Emile Truijen Hall Bernd Schierbeek Hall Studio 20/21/22 Studio 23/24 Faculty Room Studio 16

Innovate Through Design

Open Innovation Marketing NPD Strategy PD Process Radical Innovation Creativity Networks

Tony di Benedetto Tom Hustad Keith Goffin Antonio Fernandes Ludwig Bstieler John Christiansen SørenSalomo Hans KollerLINKING DESIGN AND BUSINESS STRATEGIES: THE STRATEGIC EMPLOYMENT OF STYLING IN THE GERMAN PASSENGER CAR MARKETPERSON OSCAR,JAN SCHOORMANS, DIRK SNELDERS

VIRTUAL USER INTEGRATION FOR NEW PRODUCT DEVELOPMENT: A REVIEW OF LITERATURE AND PERSPECTIVES FOR FUTURE RESEARCHFAULLANT RITA, KRAJGER INES, SCHWARZ ERICH

THE IMPACT OF DESIGN ON SATISFACTION AND CONSUMER REPURCHASE BEHAVIORHELLEN KATARINA, MARIA SÄÄKSJÄRVI, OANA VELCU

BALANCED INNOVATION PORTFOLIO FUNDING AND ITS IMPACT ON NEW PRODUCT PERFORMANCEBAUER MANUEL, JENS LEKER

NAVIGATING ORGANIZATIONAL CHALLENGES IN IDEA WORK: HOW ACTORS PROMOTE THEIR IDEAS BY RELATING THEM TO OR CHALLENGE CURRENT PRACTICES, VALUES AND VISIONS IN THE ORGANIZATIONGISH LIV, CHRISTIAN CLAUSEN

LEAD USERS AND NON-LEAD USERS: DO THEIR PREFERENCES REALLY DIFFER IN PRODUCT DESIGN?SÄNN ALEXANDER, DANIEL BAIER

DESIGN OUTSOURCING AND NPD PERFORMANCE: INSIGHTS FROM THE FASHION INDUSTRYTRAN YEN, VOLKER MAHNKE

THINGS GET WORSE BEFORE GETTING BETTER: OUTSOURCING NPD ACTIVITIESSMETS LYDIE, KIM E. VAN OORSCHOT, FRED LANGERAK

DESIGN AS A DRIVER FOR PACKAGING INNOVATION - RELATIONS BETWEEN NPD, AWARDED DESIGN AND COMMERCIAL SUCCESS OF FOOD & BEVERAGE PACKAGINGCOLENBRANDER WANDER, JAN BUIJS,

“THE GOOD INTO THE POT, THE BAD INTO THE CROP”: HOW TO IDENTIFY THE BEST DESIGNS?”HUTTER KATJA, JOHANN FUELLER, JULIA HAUTZ, KURT MATZLER

AN EMPIRICAL ANALYSIS OF USER INNOVATION PROCESSES IN THE MEDICAL DEVICES INDUSTRYSTOCKSTROM CHRISTOPH, ALEXANDRA HÜNER, CHRISTIAN LÜTHJE

BLENDING EMOTIONAL AND FUNCTIONAL ATTRIBUTES FOR CUSTOMER EXPERIENCE DESIGN: A QUALITATIVE STUDY ON A MOBILE APPLICATION PROJECT IN TURKEYBERBER AYKUT, YASIN ROFCANIN, BILGE

IDEA ADVANCEMENT IN NEW PRODUCT DEVELOPMENT - A GRASSROOT PERSPECTIVEBJORKLUND TUA, MIKO LAAKSO

SELECTION PRACTICES FOR DISCONTINUOUS AND RADICAL INNOVATION IN ESTABLISHED COMPANIES.LEDWITH ANN, JOHN NICHOLAS, JOHN BESSANT

INDUSTRIAL DESIGNERS AND THEIR ROLE IN NEW PRODUCT DEVELOPMENTGOFFIN KEITH, PIETRO MICHELI, JOE JAINA AND ROBERTO VERGANTI

INNOVATION IN OPEN INDUSTRIAL NETWORKSKARLSSON CHRISTER,MARTIN SKÖLD

SASKIA HARKEMA BAYKAL, GOKCE YAYIMLI

Monday11.00-12.30continued

A NARRATIVE APPROACH TOWARDS UNDERSTANDING INNOVATIONWIKSTRÖM ANDERS, KARIN BERGLUND

COLLABORATIVE COMMUNICATION AND RELATIONSHIP TRUST ON NEW PRODUCT DEVELOPMENT OUTCOMESPEMARTÍN MARÍA, JOSÉ LUIS MUNUERA-ALEMÁN, ANA I. RODRÍGUEZ-ESCUDERO

WHY PARTICIPATION IN DIRECT DEMOCRATIC INITIATIVES RENDERS PROCEDURAL UTILITY: EXPERIMENTAL EVIDENCE FROM A MARKET CONTEXTPRANDELLI EMANUELA, CHRISTOPH FUCHS, MARTIN SCHREIER

SUPPLIER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT.JARMILA KOPECKA, SICCO SANTEMA, ERIK JAN HULTINK

EFFECT OF ACTIVE EXPLORATION ON VARIETY OF TECHNOLOGY SEEDS AND DEVELOPMENT SPEEDKISHI NAOKO

TOWARDS A NEW LOGIC OF MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ALIGNMENT FOR RADICAL KNOWLEDGE INTENSIVE CORPORATE VENTURESBAUWEN GUY, SUSAN HART

AN EXAMINATION OF THE EFFECTS OF TEAM EMOTIONAL INTELLIGENCE ON CREATIVITY AND PERFORMANCE: A COMPARISON BETWEEN DESIGN AND BUSINESS STUDENTSBARCZAK GLORIA, FRIDO SMULDERS, GERDA GEMSER, FELICIA LASSK, JAY MULKI

INNOVATION THROUGH ONLINE COMMUNITIES: THE EFFECT OF REWARD SIZE AND MOTIVATION ON CONTRIBUTIONSACAR OGUZ ALI, JAN VAN DEN ENDE

12:30-13:30 Lunch

Monday13:30-15:00

Parallel sessions



Open Innovation Marketing NPD Strategy PD Process Networks Creativity Teaching NPD

Gerda Gemser ChristerKarlsson Jan van de Ende TomassoBuganza Helen Perks Jose Luis Munuera Paul Coughlan Serge RijsdijkMANIFESTATION OF DESIGN THINKING IN CREATING A BUSINESS CONCEPT AND STRATEGYKIRJAVAINEN SENNI, MARIA CLAVERT

INNOVATING INNOVATION POLICY: THE ROLE OF INNOVATION PRIZES AND OTHER EMRGING TOOLSCOLOMBO GABRIELE, PAOLO LANDONI, ROBERTO VERGANTI

PERFORMANCE FACTORS IN THE COLLABORATION BETWEEN DESIGN AGENCIES AND THEIR CLIENTS’ MARKETING DEPARTMENTS: A MARKETING POINT OF VIEWHEMONNET-GOUJOT AURELIE, DELPHINE MANCEAU

TURNING CONCEPT DEFINITION INTO FINANCIAL PERFORMANCE: THE PATH AND THE ROLE OF PRODUCT INNOVATIVENESS AND CROSS-FUNCTIONAL INTEGRATIONCALABRETTA GIULIA, BORIS DURISIN

INFLUENCE OF TOOLS INPUT/OUTPUT REQUIREMENTS ON MANAGERS CORE FRONT END ACTIVITIES IN NEW PRODUCT DEVELOPMENTDI MININ ALBERTO, FRANCESCO PAOLO APPIO, SOPHIANE ACHICHE, TIM C. MCALOONE

HUMAN CAPITAL AND TECHNOLOGY LICENSING PERFORMANCE: EVIDENCE FROM THE BIOPHARMA INDUSTRYBIANCHI MATTIA, FEDERICO FRATTINI ULRICH LICHTENTHALER

DEVELOPING A SCALE TO MEASURE CUSTOMER EXPERIENCEBELTAGUI AHMAD, MARINA CANDI, JOHANN CKH RIEDEL

YOU CAN'T TEACH AN OLD DOG NEW TRICKS: BRINGING AN INNOVATIVE MINDSET INTO THE CLASSROOMDOERNER NADIN, FELICITAS MORHART, OLIVER GASSMANN, TORSTEN TOMCZAK, BASTIAN WIDENMAYER

Monday13.30-15.00Continued

KEY FACTORS IN VISUALIZING THE VALUE MODEL IN OPEN INNOVATION PROJECTSKASSENAAR PAULA, YUAN LU, LISA OP 'T HOF, TILDE BEKKER

IMPROVING DESIGN WITH OPEN INNOVATION: A BENDABLE MANAGEMENT TECHNOLOGYCHRISTIANSEN JOHN K., MARTA GASPARIN AND CLAUS VARNES

THE ONLINE SLACKTIVIST: A NEW FORM OF INFLUENTIAL USERLANGLEY DAVID, TIJS VAN DEN BROEK

CONSEQUENCES OF NEW PRODUCT DEVELOPMENT SPEED: A META-ANALYSISCANKURTARAN PINAR, FRED LANGERAK, ABBIE GRIFFIN

GUT FEELING VERSUS IDEA ASSESSMENT – EVALUATING IDEAS IN THE FRONT END OF INNOVATIONLECOU CHRISTOS, MATTHIAS BLUG, JENS LEKER

OPERATIONALIZING PRODUCT PORTFOLIO INNOVATIVENESS: ANTECEDENTS, CONTINGENCY AND CONSEQUENCESSPIETH PATRICK, CHRISTIAN URHAHN

SUCCESS ACTIVITIES FOR DESIGN MANAGEMENT – A THEORETICAL AND EMPIRICAL INVESTIGATIONHESSELMANN SEBASTIAN, ANDREW T. WALTERS, HUW MILLWARD, ALAN LEWIS, DARRAGH MURPHY

DOES PRIOR EXPERIENCE CHANGE THE LEARNING EFFECT IN A NEW PRODUCT DEVELOPMENT SIMULATION?BAXTER DAVID, KEITH GOFFIN, MAREK SZWEJCZEWSKI, CHRIS VAN DER HOVEN

DESIGN THINKING IN THE MANAGEMENT DISCOURSE: DEFINING THE ELEMENTS OF THE CONCEPTHASSI LOTTA, MIKO LAAKSO

UNDERSTANDING CENTERS OF INNOVATION IN CORPORATE, GOVERNMENT, AND UNIVERSITY CONTEXTS: A PRELIMINARY EXAMINATIONKAHN KENNETH, GLORIA BARCZAK

THE IMPACT OF CUSTOMIZATION ON THE ATTACHMENT OF PRODUCTS AND UNDERLYING BRANDSMATZLER KURT, JOHANN FÜLLER, KATJA HUTTER, HANS MÜHLBACHER

SUPPLY CHAIN QUALITY MANAGEMENT IN WIND TURBINE INDUSTRY - A CASE STUDYCHIBBA ARON, RICKARD GARVARE

INCREASING NEW PRODUCT PROPOSAL SCREENING PERFORMANCE THROUGH TRANSACTIVE MEMORY SYSTEMS: A FIELD STUDY.HAMMEDI WAFA, ALLARD VAN RIEL, ZUZANA SASOVOVA

INDUSTRY-UNIVERSITY COLLABORATION FROM THE POINT OF VIEW OF COMPANIES AS RESEARCH CUSTOMERS – AN INTERNATIONAL SURVEY OF TEXTILE AND TEXTILE-RELATED INDUSTRIES IN GERMANY, BELGIUM AND THE NETHERLANDSKESTING TOBIAS,GERSTLBERGER, WOLFGANG

KEY ASSETS AND STRATEGIC MODELS FOR INTERNATIONALIZATION OF CREATIVE KNOWLEDGE-INTENSIVE BUSINESS SERVICES: THE CASE OF DESIGN CONSULTANCIESDELL'ERA, ABECASSIS-MOEDAS, SIHEM BEN, MAHMOUD-JOUINI, DELPHINE MANCEAU

EDUCATIONAL CONTEXT IMPACT ON NEW PRODUCT DEVELOPMENT LEARNING EXPERIENCEVIEIRA SONIA, ANTONIO AUGUSTO FERNANDES, GER BRUENS

15:00-15:30 Coffee breakMonday

15:30-17:00Parallel sessions



Open Innovation Marketing NPD Strategy PD Process Entrepreneurship Creativity Global NPD

Frido Smulders ChristerKarlsson Tom Hustad Petra de Weerd Armand Hatchuel Abbie Griffin Keith Goffin Antonio FernandesDESIGNER INVOLVEMENT IN THE IDEA PHASE OF NPD AND INNOVATIVENESSGEMSER GERDA, MARINA CANDI, JAN VAN DEN ENDE

GOVERNANCE OF VIRTUAL COMMUNITIES: A LITERATURE REVIEW AND A CONCEPTUAL FRAMEWORKLI YING, SØREN SALOMO

A PATH TOWARDS PRODUCT SIMPLICITY? USING PERSONAS TO FACILITATE EMPATHY AND IMPROVE PRODUCT DESIGN INFERENCESMIASKIEWICZ TOMASZ, SUSAN JUNG GRANT,

DOES R&D OUTSOURCING IMPROVE PRODUCT INNOVATION PERFORMANCE? AN EMPIRICAL ANALYSIS ON SPANISH MANUFACTURING FIRMSFRATTINI FEDERICO,MATTIA BIANCHI, CLAUDIO DELL'ERA, ANTHONY DI

LEARNINGS FROM INNOVATION ECHOES IN MATURE ORGANIZATIONS : THE CASE OF THE AUTOMATIVE INDUSTRYHOOGE SOPHIE, CEDRIC DALMASSO

ROLE OF THE PRINCIPAL INVESTIGATOR IN THE PROCESS OF COMMERCIALISING APPLIED RESEARCH FROM IRISH UNIVERSITIESWHELAN MARK, PAUL COUGHLAN

AUSTERITY MEASURES IMPACT DESIGNKUS RAFAL EDWARD, MARGARET BRUCE, KATHY KEELING

INNOVATION MANAGEMENT OF GERMAN COMPANIES IN CHINA: OPPORTUNITIES AND CHALLENGESBEHRENS JAN HENNING, MARION WEISSENBERGER-EIBL

KENNETH A. KOZAR BENEDETTO

Monday15.30-17.00continued

VISION AND INNOVATION OF MEANING - HERMENEUTICS AND THE SEARCH FOR TECHNOLOGY EPIPHANIESÖBERG ÅSA, ROBERTO VERGANTI

FAIR PLAY: PERCEIVED FAIRNESS IN IDEA AND DESIGN CONTEST COMMUNITIES AND ITS BEHAVIORAL CONSEQUENCESFAULLANT RITA, FÜLLER JOHANN, HUTTER KATJA, GEBAUER HANS

THE IMPACT OF DESIGN NEWNESS ON THE EVALUATION OF RADICAL AND INCREMENTAL INNOVATIONSMUGGE RUTH, DARREN W. DAHL

EXPLORING NEW BUSINESS MODELS WITH A NARRATIVE PERSPECTIVEHAGGEGE MEYER, LAURENT COLLET

ENABLING THE PROTOTYPER: A CASE STUDY OF COLLABORATIVE PROTOTYPINGHORST WILLEM, MARCEL BOGERS

DEVELOPING NEW PRODUCTS IN UNCERTAIN CONTEXTS: CONTRIBUTION TO THE FLEXIBILITY VS. COMMITMENT DEBATESILBERZAHN PHILIPPE, SIHEM BEN-MAHMOUD-JOUINI

TURNING IDEAS INTO INNOVATION – THE NEED FOR COLLABORATIVE DEMAND-DRIVEN IDEATIONMAGNUSSON MATS, JENNIE BJÖRK, MAGNUS P. KARLSSON

TWO SIDES OF THE COIN: DESIGN OF B2B INTERACTION TO IMPROVE FLOW OF INNOVATIONSANTEMA SICCO

PRODUCT CHOICE AND THE BENEFIT OF DESIGN GIVEN A TRADE-OFF BETWEEN SUSTAINABILITY AND FUNCTIONAL PERFORMANCELUCHS MICHAEL, JACOB BROWER, RAVI CHITTURI

TELL ME HOW GOOD I AM - AN EMPIRICAL INVESTIGATION OF THE IMPACT OF PEER FEEDBACK IN IT-BASED INNOVATION CONTESTSADAMCZYK SABRINA,JOERG HALLER, ANGELIKA C. BULLINGER BASTIAN BANSEMIR KATHRIN M. MÖSLEIN

DESIGNING CUSTOMER INVOLVEMENT IN NPDWEBER MARCEL, JOAN VAN AKEN, MATHIEU WEGGEMAN

PERSONAL AND VIRTUAL WORD-OF-MOUTH EFFECT ON TECHNOLOGY ACCEPTANCEKAWAKAMI TOMOKO, MARK E. PARRY, KAZUHIRO KISHIYA

MANAGING TECHNOLOGY FEASIBILITY WITHIN THE MEDICAL DEVICE INDUSTRYJOHNSON JONATHAN, JAMES MOULTRIE

ENTREPRENEURIAL FIRMS AND TECHNOLOGY DOMINANCE: THE ROLE OF NETWORK DYNAMICS ON ORGANIZATIONAL LEGITIMACY IN THE PROCESS OF TECHNOLOGY DEVELOPMENTSCHOLTEN VICTOR, GEERTEN VAN DE KAA, PAUL TROTT

THE 'BUILD TO THINK' ORIENTATION: WHEN AN ORGANIZATION USES DESIGN FOR CONCEPT DEVELOPMENTMAKOTO ISONO

A MULTINATIONAL ANALYSIS OF TOP MANAGEMENT ORIENTATION’S INFLUENCE ON SME PERFORMANCE MEDIATED THROUGH CORE COMPETENCIES AND COMPETITIVE ADVANTAGESWAN K. SCOTT, TODD MOORADIAN, KURT MATZLER, FRANZ BAILOM

17:30-18.00 Buses to Delft Centre hotel, ChinaHolland hotel, and the Market Square (Blue Heart) 19.00-20.00 Guided Tours in Museum “HetPrinsenhof” 20.00-22.30 Conference dinner

Tuesday June 7, 2011

Conference day 2 07.30-08.00 Buses to the Faculty of Industrial Design Engineering (Busses leave from the Delft Centre Hotel and from the Market Square in Delft (Blue Heart)) at 7.30, and at 08.00 from the China Holland Hotel08.00-08.30 Coffee08:30-09.45 Keynote addresses –Van der Grinten Lecture Hall

Frans van der Reep (Senior Strategist @ Getronics Consulting and Part-time Professor of e-Business) – Get ready to get realDirk Brouns (Vice President Oce Technologies) – First time right? Design to understand.

09.45-10.15 Coffee break

10.15-12.15

Parallel sessions

Van der Grinten Hall WimCrouwel Hall Emile Truijen Hall Bernd Schierbeek Hall Studio 20/21/22 Studio 23/24 Faculty Room Studio 8 Studio 9

Networks Open Innovation Marketing NPD Strategy Organizing Organizing IT in NPD NPD in SME PD in Services/Software

Jan Kratzer SørenSalomo Hans Koller Tony di Benedetto TomassoBuganza Abbie Griffin Roberto Verganti Paul Coughlan Petra de WeerdWHEN TO USE LOOSE OR TIGHTLY COUPLED NETWORKS FOR PRODUCT INNOVATION? EMPIRICAL EVIDENCEHOFMAN ERWIN,J.I.M. HALMAN, M. SONG

EXPERIMENTATION WITH USER-CENTRED DESIGN METHODS FOR THE INTERNET OF THINGSRIEDEL JOHANN, DEBORAH ROBERTS

ALL THAT IS USERS MIGHT NOT BE GOLD: EXPLORING CONSUMER PREFERENCES FOR USER-DESIGNED PRODUCTS OF FASHION BRANDSPRANDELLI EMANUELA, CHRISTOPH FUCHS, MARTIN SCHREIER

WHY INNOVATIONS FAIL - INVESTIGATING THE RELEVANCE OF RESISTANCE TO CHANGE AND STATUS QUO SATISFACTION FOR INNOVATIVE CONSUMER BEHAVIORHEIDENREICH SVEN, KATRIN TALKE, MAXIMILIAN BODE

ENABLING RESILIENCE IN PRODUCT DESIGNALBLAS ALEX, AARNOUT BROMBACHER; MAURICE TWIJNSTRA

CONCEPT DECISION MAKING: FROM A THINK TANK PERSPECTIVEKIHLANDER INGRID

“NOT-INVENTED-HERE”: A SOCIAL IDENTITY INFORMED STUDY ON EXTERNAL KNOWLEDGE INTEGRATIONPLANK SARAH, JULIA MUELLER

SUSTAINED INNOVATIVENESS IN GROWING FIRMS USING HUMAN RESOURCE MANAGEMENTRUNDQUIST JONAS, PETER ALTMANN, HENRIK FLORÉN

IDEA CONTESTS IN NEW SERVICE DEVELOPMENT: WHOM TO INTEGRATE AND HOW?SCHUHMACHER MONIKA, SABINE KUESTER, DOROTHEE FLÖTOTTO

Tuesday10.15-12.15continued

CONTROLLING OUTSOURCED NPD: THE MEDIATING ROLES OF MINDLESS COMPLIANCE, INTRINSIC MOTIVATION, AND TRUSTRIJSDIJK SERGE,JAN VAN DEN ENDE

CROWDSOURCING PROJECTS: TEAM AND TASK RELATED DRIVERS OF SUCCESSKAZADI KANDE, ANNOUK LIEVENS, DOMINIK MAHR

THE CHOICE OF CONSUMER RESEARCH METHODS IN THE FUZZY FRONT END OF NEW PRODUCT DEVELOPMENT BY B-TO-C COMPANIESCREUSEN MARIELLE, ELING KATRIN, HULTINK, ERIK JAN

INNOVATION AND THE STRATEGIC AGENDA OF THE FIRMMOENAERT RUDY, HENRY ROBBEN, MICHAEL ANTIOCO, PETER GOUW

AMBIGUITY TOLERANCE AND ROLES IN NPD TEAMSBRUN ERIC

NEW PRODUCT DEVELOPMENT IN MEDIA FIRMS IN THE FACE OF TECHNOLOGICAL CHANGE: THE ROLE OF STRATEGY AND IDENTITY AMBIGUITYKOK ROBERT, PEPIJN VOS

EXPLORING KNOWLEDGE INTEGRATION IN AEROSPACE NPD PROCESS: A PERSPECTIVE FROM ELASTICITY THEORYLAZOI MARIANGELA, ANGELO CORALLO, PAOLO DE PAOLIS, AFRODITE DE FALCO, ROBERTO MEROTTO, GIUSTINA SECUNDO

INNOVATION SPEED IN SMES: THE DIFFERENTIAL EFFECT OF DEVELOPMENT SPEED AND LAUNCHING SPEEDMORENO-MOYA MARÍA, JOSÉ LUIS MUNUERA ALEMÁN

FLEXIBLE DEVELOPMENT PROCESSES IN INTERNET START-UPSSEITZ JUERGEN

BUYER-SUPPLIER COLLABORATION IN OPERATIONAL PROJECTS: TOWARDS ‘OPEN OPERATION’RÖNNBERG SJÖDIN DAVID

THE DEVIL IS IN THE ORGANIZATION NOT OUTSIDE OF IT! THE ENABLERS AND INHIBITORS OF OPEN INNOVATION PRACTICESSONDERGAARD HELLE ALSTED, METTE PRAEST KNUDSEN

DEVELOPING A VISCERAL MARKET LEARNING CAPABILITY FOR INNOVATIONROBERTS DEBORAH, ROGER PALMER

WHERE LESS IS MORE: ANTECEDENTS AND PERFORMANCE CONSEQUENCES OF PRODUCT PROLIFERATIONLAAR MARTIJN, HENRY ROBBEN

INTERNATIONAL NPD STRUCTURES- LINKS WITH STRUCTURE, STRATEGY AND IMPACT ON SUCCESSCHRYSSOCHOIDIS GEORGE

TRANSFER MANAGEMENT FOR GLOBAL PRODUCT DEVELOPMENT ORGANIZATIONEDOFF PETRA, JAYAKANTH SRINIVASAN

KNOWLEDGE INTEGRATION IN R&D TEAMS: AN IN-DEPTH STUDY OF INDIVIDUAL PERSPECTIVESBAXTER DAVID, KEITH GOFFIN, MAREK SZWEJCZEWSKI

USE OF GENERATIVE TECHNIQUES AS AN APPROACH IN FACILITATING SUSTAINABLE INNOVATION IN SMALL FIRMSKESKIN DUYGU, JAN CAREL DIEHL, NELLIENE MOLENAAR

A CONTINUUM OF CUSTOMER INFORMATION USE IN SERVICE INNOVATION: A LONGITUDINAL FIELD STUDY OF INFORMATION USE IN A SERVICE DEVELOPMENT PROJECTVON KOSKULL CATHARINA, JOHANNA GUMMERUS

THE MODERATING IMPACT OF RELATIONSHIP EXPERIENCE ON MUTUAL TRUST PERCEPTIONS IN KOREAN UNIVERSITY-INDUSTRY RESEARCH COLLABORATIONSBSTIELER LUDWIG,MARTIN HEMMERT

PRODUCT DESIGN IN VIRTUAL WORLDS A COMPARISON BETWEEN USA AND SPAINMOLINA-CASTILLO FRANCISCO-JOSE, CAROLINA LOPEZ-NICOLAS, ANTONIO PAÑOS-ALVAREZ

PUTTING THE USE OF INTUITION FOR FUZZY FRONT END DECISION MAKING ON THE RESEARCH AGENDAELING KATRIN, FRED LANGERAK

CONSEQUENCES OF DESIGN OUTSOURCING ON FIRM-LEVEL PRODUCT STRATEGY: A MULTIPLE CASE STUDY WITHIN THE FURNITURE INDUSTRYLINDAHL INGELA

RETHINKING USER INVOLVEMENT IN THE FRONT END OF HEALTHCARE INNOVATIONBILL SUSANNA, ANDREAS LARSSON, FREDRIK HÄGLUND, FREDRIK SJÖLUND, JAN VAN HELLEPUTTE, ANNIKA OLSSON

ASSESSING THE PERFORMANCE OF PYRAMIDING SEARCH PROCESSES IN THE IDENTIFICATION OF USERS WITH SPECIAL QUALITIESSTOCKSTROM CHRISTOPH, RENÉ CHESTER GODUSCHEIT, JACOB HØJ JØRGENSEN, CHRISTIAN LÜTHJE

AN EMPIRICAL EXAMINATION OF FACTORS INFLUENCING IT USAGE FOR NEW PRODUCT DEVELOPMENT IN JAPANESE COMPANIESBARCZAK GLORIA, TOMOKO KAWAKAMI, SERDAR DURMUSOGLU

EXPLORATION AND EXPLOITATION WITHIN SMES: CONNECTING THE CEO’S COGNITIVE STYLE TO PRODUCT INNOVATION PERFORMANCEDE VISSER MATTHIAS, DRIES FAEMS, PETER VAN DEN TOP

CHALLENGES WITH ENGINEERING SERVICES OFFSHORINGPARIDA VINIT, JOAKIM WINCENT

12.15-13.15 Lunch

Tuesday13:15-14.45

Parallel sessions



Open Innovation Marketing NPD Strategy PD Process Organizing Leadership Creativity Leadership

Frido Smulders John Christiansen Ludwig Bstieler Tomoko Kawakami Helen Perks Jose L Munuera Jan Kratzer Gerda Gemser Armand HatchuelINTERPRETERS' CONTRIBUTION TO THE DEVELOPMENT OF RADICAL INNOVATIONS OF MEANINGS: THE ROLE OF "PIONEERING PROJECTS" IN THE SUSTAINABLEBUILDINGS INDUSTRYBRØDE LISBETH, CLAUDIO DELL'ERA, ROBERTO VERGANTI

OPEN INNOVATION IN PRACTICE: CLOSED NPD NETWORKS LEADING TO HIGH INNOVATION PERFORMANCE FOR SMESPULLEN ANNEMIEN, PETRA C. DE WEERD-NEDERHOF, AARD J. GROEN, OLAF A.M. FISSCHER

RESISTANCE TO INNOVATION - NO EXCEPTION, BUT THE NORM? HOW PASSIVE INNOVATION RESISTANCE AFFECTS NEW PRODUCT EVALUATIONHEIDENREICH SVEN, KATRIN TALKE

INNOVATION PROJECT-PORTFOLIOMANAGEMENT IN THE PRESENCE OF SCARCE RESOURCES: AN EMPIRICAL ANALYSIS OF DETERMINANTS AFFECTING THE PORTFOLIO AND COMPANY PERFORMANCELERCH MARTIN, PATRICK SPIETH

EXTENDED KANSEI ENGINEERING METHODOLOGY TO IMPROVE THE INCORPORATION OF TRAVEL EXPERIENCE REQUIREMENTS IN NEW PRODUCT DEVELOPMENTCARREIRA RUI, LIA PATRÍCIO, RENATO NATAL, CHRIS MAGEE

DOES ORGANIZING CREATIVITY REALLY LEAD TO INNOVATION?PRAEST KNUDSEN METTE, ÖZGE COKPEKIN

THE INNOVATIVENESS OF SMES: LINKING EMPLOYEE ENGAGEMENT, EMPLOYEE LOYALITY, AND INDIVIDUAL INNOVATIVE BEHAVIORMATZLER KURT, HUTTER KATJA HAUTZ JULIA FUELLER JOHANN

FINANCIAL MANAGEMENT OF DESIGN FUNDING:INTEGRATING REINFORCING ACTIVITIESSUOMALA PETRI, TOMINNS, BILL NIXON

INNOVATIVE WORK BEHAVIOR: THE ROLES OF INNOVATIVE SELF-EFFICACY AND TRANSFORMATIONAL LEADERSHIPDOERNER NADIN, OLIVER GASSMANN, FELICITAS MORHART

APPLYING "DESIGN THINKING" IN NOVICE MULTIDISCIPLINARY TEAMS: THE IMPORTANCE OF REFLEXIVITYSEIDEL VICTOR, SEBASTIAN K. FIXSON

RECOGNIZING INNOVATIVE SUPPLIERS: EMPIRICAL STUDY OF THE ANTECEDENTS OF INNOVATIVE SUPPLIERS WITHIN THE BUYER-SUPPLIER RELATIONSHIPPULLES NIELS, HOLGER SCHIELE, JASPER VELDMAN

IDENTIFYING CUSTOMERS' HIDDEN NEEDS:AN EXPLORATORY STUDYSZWEJCZEWSKI MAREK, KEITH GOFFIN, DAVID BAXTER

CORPORATE CULTURE AS AN ANTECEDENT OF SUCCESSFUL ORGANIZATIONAL AMBIDEXTERITYMATZLER KURT, ABFALTER, DAGMAR MOORADIAN, TODD A. BAILOM, FRANZ

NEW SERVICE DEVELOPMENT PROCESS: A QUALITATIVE STUDY OF THE DEVELOPMENT OF LARGE SHOPPING MALLS IN THE NETWORKS CONTEXTBATISTA ZANINELLI THAIS, LIA PATRÍCIO, JOÃO FALCÃO E CUNHA

DYNAMICS OF SOCIAL NETWORK STRUCTURES IN-BETWEEN SUBSEQUENT EMPLOYEE IDEASVAN DEN ENDE JAN,DIRK DEICHMANN

TECHNOLOGY EXPLOITATION, EXPLORATION AND AMBIDEXTROUS ORGANIZATION STRUCTURESLETEN BART, BART VAN LOOY, RENÉ BELDERBOS, ANNELIES GEERTS

MARKETING VS. DESIGN: OVERCOMING FUNCTIONAL BARRIERS TO EFFECTIVE INTERFUNCTIONAL COORDINATIONBEVERLAND MICHAEL,FRANCIS FARRELLY

THE POWER OF ASSUMPTIONS -DIGGING DEEPER INTO THE CREATION OF THE ORGANIZATIONAL INHIBITORS FOR INNOVATIVENESSNÄSÄNEN JAANA, TEA LEMPIÄLÄ

EXPLORING THE COEVOLUTION OF DESIGN AND TECHNOLOGYSCHWEISFURTH TIM,FRANK TIETZE, CORNELIUS HERSTATT

CO-CREATION WITH CUSTOMERS AND INNOVATION SUCCESS: THE IMPACT OF DEPTH AND BREADTH OF CUSTOMER INVOLVEMENTFAEMS DRIES, ARJAN TIJMES, ERWIN HOFMAN

THE VALUE OF PRODUCT DESIGN FOR THE PERCEPTIONS OF EXPERIENCE AND CREDENCE PRODUCT ATTRIBUTESMUGGE RUTH, DARREN W. DAHL, JAN SCHOORMANS

AN EMPIRICAL TEST OF THE ANTECEDENTS AND CONSEQUENCES OF PORTFOLIO DECISION-MAKING EFFECTIVENESSKESTER LINDA,ABBIE GRIFFIN, ERIK JAN HULTINK

NEW PRODUCT PORTFOLIO MANAGEMENT DECISIONS: TIME VARYING IMPACT OF FIRM PERFORMANCEMCNALLY, DURMUSOGLU, STEPHEN. CARSON

INNOVATIVE BEHAVIOR IN CROSS-FUNCTIONAL TEAMSSCHULTZ CARSTEN, HENRIKE HANNEMANN-WEBER MAURA KESSEL

UNPACKING SCENARIO THINKING IN PRODUCT INNOVATION TEAMS: A PRACTICE APPROACHSARPONG DAVID, PROFESSOR MAIRI MACLEAN

UNRAVELING THE PARAMETERS OF THE VALUE CREATED BY DESIGN: TOWARDS A ‘VALUE ADDED BY DESIGN’ FRAMEWORKVIJFEYKEN, COOLS, NAUWELAERTS

FOSTERING THE ENGINE OF INNOVATION: FLOW AT WORK VIA THE CREATIVE-LEARNING INNOVATION CYCLE (CLIC)NASSAR, TUCCI RON, SANCHEZ TILO PETERS

14.45-15.15 Coffee breakTuesday

15:15-16.45Parallel sessions


Networks Open Innovation Entrepreneurship NPD Strategy PD Process Organizing Leadership Networks PD in Services/software

Keith Goffin Antonio Fernandes

John Christiansen Hans Koller Tomoko Kawakami

Abbie Griffin Frido Smulders Jose Luis Munuera Paul Coughlan

WHY DO FIRMS ENGAGE? IDENTIFICATION OF THE UNKNOWN PROVIDERS IN NPD PROJECTSPRAEST KNUDSEN METTE, TINA LUNDØ TRANEKJER

ENABLING AND CONTROLLING THIRD-PARTY DEVELOPERS – A STUDY OF APPLE’S IPHONE APP DESIGN ENVIRONMENTBROWN INGI, BENOIT WEIL, PASCAL LE MASSON

LESS BECOMES MORE: THE RELATIONSHIP BETWEEN CONSTRAINTS AND OPPORTUNITY IDENTIFICATION IN SMESPODOYNITSYNA KSENIA, ELCO VAN BURG, LIEN BECK, TINNE LOMMELEN

INSTRUMENTAL USE OF INFORMATION AT NPD GATES: CONTINGENCIES OF MANAGERIAL COGNITIONRISOM JESPERSEN KRISTINA

LEAN VISUAL PLANNING AND PRODUCT DEVELOPMENT COMPLEXITY: FACILITATING INFORMATION PROCESSING CAPABILITYSÖDERBERG BJÖRN, LUDVIG ALFREDSON

MANAGE TO MEASURE AND MEASURE TO MANAGE: EXPERIENCES FROM USING PERFORMANCE MEASUREMENT IN THE EARLY PHASE OF PRODUCT INNOVATIONNILSSON SUSANNE, SOFIA RITZÉN

HOW DO MANAGERS OF A BUSINESS-TO-BUSINESS COMPANY LOOK TO INDUSTRIAL DESIGN?VALENCIA ANA, OSCAR PERSON, DIRK SNELDERS

PERFORMANCE MEASUREMENT OF UNIVERSITY INDUSTRY COLLABORATION – COMPARING THE NOKIA AND DEUTSCHE TELEKOM APPROACHLINKE DANIELA, JAN-PHILIP DUNOWSKI, CARSTEN SCHULTZ, CLAUDIO MARINELLI, RUDI AIRISTO

INVESTIGATING MENTAL CONTENTS OF ELEVATOR DESIGN USER EXPERIENCE THROUGH ETHNOGRAPHIC INQUIRYSAARILUOMA PERTTI, REBEKAH ROUSI

PURCHASING CAPABILITIES FOR SUPPLIER INNOVATION IN NEW PRODUCT DEVELOPMENTLAKEMONDNICOLETTE, DAVID ROSELL, MANDAR DABHILKAR, LARS BENGTSSON

ONLINE SUPPORT FORUMS AS CO-CREATION PLATFORMS: VALUE CREATION IN HEALTH CARE SERVICESVAN OERLE SARAH, LIEVENS ANNOUK, MAHR DOMINIK

UNIVERSITY SPIN-OFF COMPANIES AS A CHANNEL FOR TECHNOLOGY TRANSFER: INSIGHTS FROM GERMANYLAUTENSCHLÄGER ARNDT, HEIKO HAASE, JAN KRATZER

IMPLEMENTING INNOVATION STRATEGY: A STUDY OF MANAGERIAL CAPABILITIESRISOM JESPERSEN KRISTINA, RUNE BYSTED

ORGANIZING NPD PROJECTS: TWO TYPES OF FLEXIBILITYVAN DEN ENDE JAN, MARINA CANDI, GERDA GEMSER

RADICAL OPEN INNOVATION: THE NEW ROLE OF INTERMEDIARIES. FINDINGS FROM COLLABORATIVE INTERMEDIARY ARENAS IN SWEDEN AND FRANCEYSTRÖM ANNA, MARINE AGOGUÉ

THE INTERPLAY OF TECHNOLOGICAL ARCHITECTURES AND ORGANIZATIONAL DESIGNS: THE CASE OF ADSLVISSCHER KLAASJAN, BART VAN LOOY, DESIE LENFERINK, PETRA DE WEERD-NEDERHOF

‘DOWN-STREAM’ NETWORK CHARACTERISTICS, BROKER FUNCTIONS AND NEW PRODUCT DEVELOPMENT SUCCESSSMED MARIE, SØREN SALOMO, YING LI, AND CARSTEN SCHULTZ

HOW DO PROFESSIONAL SERVICE FIRMS INNOVATE? A REVIEW OF 35 YEARS OF RESEARCHHABICHT HAGEN, ANGELIKA PÖßL, KATHRIN M. MÖSLEIN

NETWORKS OF INNOVATION: INDUSTRY-UNIVERSITY

ON THE UNIQUE POTENTIALS OF LOCAL

TRACING AND UNDERSTANDING THE ORIGIN OF

STRATEGIC ORIENTATION AND INNOVATION: A

DEVELOPING A FRAMEWORK FOR ACCESSIBLE USER-

TRACKING THE RISK: EXAMINING THE ROLE OF CO-

EFFECTS OF STAFFING (IN-)ADEQUACY ON

THE IMPACT OF UNCERTAINTY ON INVESTMENT IN

MOBILE SERVICE EXPERIENCE PROTOTYPING: A

RELATIONSHIPS, MANAGEMENT FUNCTIONS AND NETWORK SUCCESSSPIETH PATRICK, JOHANNES LANDSPERGER MARTIN PETSCHNIG

INNOVATION PANELSWOGATZKY MITJA, HENNING BREUER, FEE STEINHOFF

INCUBATORS RESOURCES AND GOALSAABOEN LISE

DECOMPOSITIONAL APPROACHSPANJOL JELENA, SILKE MUEHLMEIER, TORSTEN TOMCZAK

CENTRIC DESIGNWALTERS ANDREW, JARRED EVANS

CREATION IN DISRUPTIVE RADICAL SERVICE INNOVATIONPERKS HELEN, KRUBER, THORSTEN

THE PERFORMANCE OF INNOVATION PROJECTSWEISS MATTHIAS, MARTIN HOEGL

RESEARCH VS. DEVELOPMENT: A REAL-OPTION PERSPECTIVEVARGA EMANUEL, JAN HENDRIK FISCH, JAN-MICHAEL ROSS, EMANUEL VARGA

HOLISTIC VIEW OF THE SERVICE EXPERIENCESARMENTO LOPES TERESA, LIA PATRÍCIO

16.45-17.15 Closing session – Van der Grinten Lecture Hall Best Paper Award Outlook to 2012 Conference Closing

17.15 Buses to Delft Centre hotel, ChinaHolland hotel, and the Market Square (Blue Heart)

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