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Web design for small & medium Web design for small & medium enterprises (SME)enterprises (SME)

Why not make a design that is Why not make a design that is attractive?attractive?

Creative and attractive design Creative and attractive design can sell ...can sell ...

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Web design

Front study in cooperation to decide wanted Front study in cooperation to decide wanted results of the web pagesresults of the web pages

Pre-design of the web pages with brain Pre-design of the web pages with brain storming to improve design in cooperationstorming to improve design in cooperation

Web must be simple or else the surfer Web must be simple or else the surfer disconnectsdisconnects

Web must be attractive but still not to “heavy” Web must be attractive but still not to “heavy” to avoid long response timeto avoid long response time

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Goals and meaning

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Meaning of web design should be Meaning of web design should be more visitors and thereby more visitors and thereby attractive designattractive design

More visitors should set goals for More visitors should set goals for increased volume by timeincreased volume by time

Many means web can increase Many means web can increase volume rapidly over some timevolume rapidly over some time

Tomorrows customers are not Tomorrows customers are not born with fottball shoes, born with fottball shoes, but web but web at their fingertipsat their fingertips

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Cooperation

A web is not designed only by a partner A web is not designed only by a partner ……

Cooperation to create design and brain Cooperation to create design and brain storming sessions must be held storming sessions must be held constantly during the processconstantly during the process

To physically make the web pages is To physically make the web pages is maybe not more than 20% of the process maybe not more than 20% of the process of creating webof creating web

Creativity and involvement is importantCreativity and involvement is important

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Process controlled web design

Web design should follow standard process control procedures for quality and cooperation

Web design must be attractive and simple, or else many possible customers will disconnect quite quickly

Simple to use, quick to load, good search functions and so on

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“Some driving rules” ...

In the end it is investment for increased sales

Be prepared due to tomorrows buyers/customers will increasingly demand services on the web

But still the tool must be used sensible due to the fact that “meaningless” web gives bad first impression (… which can not be given again …)

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Some wise words?

Innovative ...

Simple ...

Meaningfull ...

Adjustments ...