www.arvo.org | | journalofvision.org competitive strategies for launching or repositioning your...

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www.arvo.org | www.iovs.org | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals The Association for Research in Vision and Ophthalmology (ARVO) 1801 Rockville Pike, Suite 400 Rockville, MD 20852-5622 USA +1.240.506-7860 [email protected] www.arvo.org

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Page 1: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

Competitive Strategies for Launching or Repositioning your

Publication

Alice O’DonnellDirector of JournalsThe Association for Research in Vision and Ophthalmology (ARVO)1801 Rockville Pike, Suite 400Rockville, MD 20852-5622 [email protected]

www.arvo.org

Page 2: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

ARVO was founded in 1928

Membership just over 13,200 individuals, continues to grow.

42% of members reside in over 70 countries outside U.S.

Membership is multidisciplinary and consists of both clinical and basic researchers.

Approximately 44% MD/Ophthalmologists, 26% PhD's, and 30% Other, which includes optometrists, osteopaths, and veterinarians.

Page 3: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

3 JournalsIOVS - 1962 (iovs.org)

Journal of Vision -2001 (journalofvision.org)

Translational Vision Science & Technology – 2012 (tvstjournal.org)

Page 4: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

IOVS2,000 submissions annually

Publishes 1,000 articles or 10,000 pages annually

Dropped print in 2009

Went online-only in 2010

Page 5: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

New platform for hosting journal

More options availableGood uptake on TOC

advertising Advertisers can run ads daily or

weekly

Online Advertising

Page 6: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

Create a mini-classified for services

Create special advertising reports

Special Issue support advertising

Other potential opportunities

Page 7: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

Still need to be creativeNew article types

journalofvision.org

Journal of Vision

Page 8: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

Page 9: Www.arvo.org |  | journalofvision.org Competitive Strategies for Launching or Repositioning your Publication Alice O’Donnell Director of Journals

www.arvo.org | www.iovs.org | journalofvision.org

tvst is a new journal that is:published by ARVO online-only and peer-reviewedmultidisciplinary and bridges the gap between basic research and clinical care in ophthalmology and visual science

Editor-in-chief Marco Zarbin, MD, PhD, FARVO

New Jersey Medical School

tvstjournal.org | arvo.org