www.active-access.eu city of koprivnica, budapest, 7 june, 2012
TRANSCRIPT
www.active-access.eu
www.active-access.eu City of Koprivnica, Budapest, 7 June, 2012.
www.active-access.eu
Making a strong case for walking in Koprivnica-Croatia
www.active-access.eu
www.koprivnica.hr
• Small town in the north-west of Croatia• (North-West Croatia)
• Population: 31800
• Known for Podravka factory, food seasoning Vegeta, women’s handball, Carlsberg beer, Belupo pharmaceuticals
• Higher income than most towns of similar size in the region- resulting in an alarming density of motorized traffic
• Pursuing the policy of sustainable development since 2001
• Becoming the regional champion of cycling, winner of EMW Award in 2007
www.active-access.eu
Reasons for change• Walkable and cyclable city with a long active travel tradition and
favourable landscape• Health concerns- HEART group initiative ( keep your heart healthy!),
diabetes and osteoporosis• Crowded city centre• Falling number of active children, alarming rate of children obesity • Low profile of pedestrians
www.active-access.eu
Project Active Access
• Consultations with citizens and experts
• Designing a network of attractive and user-friendly walking paths
• Promotion by medical professionals and citizen groups
• Improving pavement quality
and public lighting
www.active-access.eu
Public participation
Walking audits with adults, children and decision-makers
www.active-access.eu
Health paths- new city landmark
www.active-access.eu
Sponsorships of Health Paths
Local utility company – promotion of the “green market”
Tourist authority –promoting the historic centre
www.active-access.eu
Podravka- company with a HEART
www.active-access.eu
Walking is IN!
• 80 km of cycling tracks and walking paths- city regulation requires obligatory construction
• 4.5 km of Health paths
• 82% of children travelling to school actively
• Increase in walking groups membership
( women, couples, mixed groups – NO male individuals!)
• Walking to work- 10% increase
www.active-access.eu
Conclusion• New concept of high quality of life:a walkable city is an attractive place to live
• Keeping fit at no extra cost:good for health, good for your personal budget