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    After JSW came up with the model

    for branded steel; was there anychange in model of the companieswho manufactured steel?

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    Tata steel

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    Distribution channel modelof Tata steel

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    Challenges faced

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    Solution

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    Essar steel is a global producer of steel with afootprint in India, Canada, USA, the middle eastand Asia

    Annual capacity of 14 million tonnes

    Essar steel invests heavily in research anddevelopment technologies

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    Distribution channel ofEssar Steel

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    Click to edit Master subtitle style

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    TRADITIONAL MODEL OFJSW

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    ESSAR MODEL

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    TATA STEEL

    Difference made by JSW

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    Difference made by JSWShoppe in past 10 years

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    Benefits of JSW Shoppe

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    Difference

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    Thank you