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PROFILE……….• Type- Public (NYSE: CLX)• Industry -Food, Chemicals• Founded -1913• Headquarters- Oakland, California, U.S.• Products -Food, cleaners• Revenue US$-5.45 Billion (FY 2009)[1]

• Employees -7,600

HEADQUATER…AND CEO (DON KNAUSS)…………..

ECO STRUCTURE…………..

• Clorox has a very robust eco governance structure that includes eco goals embedded into our corporate business strategy, having an explicit corporate-wide eco strategy in place, and activating that eco strategy with a fully dedicated Eco Office team.

Clorox Eco Strategy

PORTFOLIO…….

L au n d ryH om e C lean in g

C loroxE q u ity

H om eC lean in g

H ou seh o ldP rod u c ts

D ress in g& S au ces

P ro fess ion a lP rod u c ts

F oodP rod u c ts

C h arcoa l C atL itte r

In sec tic id es A rm or A ll

K in g s fo rdP rod u c ts

In te rn a tion a l B rita

C lo roxC orp ora te

PRODUCT BY TYPES……..

LAUNDRY

KITCHEN

BATHROOOM

AROUND THE HOUSE

LAUNDRY PRODUCTS

• Clorox stain fighter bleach• Clorox regular bleach• Clorox splashless liquid gel bleach• Clorox ultimate care bleach• Clorox oxi magic• Clorox washing machine cleaner• Clorox bleach pen gel

LAUNDRY

KITCHEN

• Clean and disinfecting wipes

• Clorox clean up cleaner

• Clorox disinfecting kitchen cleaner

• Clorox daily sanitizing spray

BATHROOM PRODUCTS……………….

Clorox toilet bowl cleaner

Clorox automatic toilet bowl cleaner

Clorox toilet wand system

Clorox disinfecting bathroom cleaner

BRANDS…• Brita water filtration systems (only North and South America)

• Burt's Bees natural cosmetics and Personal Care products

• Ever Clean, Fresh Step and Scoop Away

• Formula 409 hard surface cleaners

• Glad storage bags, trash bags, Press'n Seal, and GladWare containers (joint venture with P&G as 20% minority shareholder)

• Green Works natural cleaners

• Kingsford charcoal Liquid-Plumr drain cleaner

BURTS BEES….

• Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene.

• In late 2007, the Clorox Company purchased Burt's Bees onal hygiene

PROFILE…..

• Type- Part of Clorox• Industry- consumer products • Founded 1984• [2] Founder(s) -Roxanne Quimby

Burt Shavitz• Headquarters- Durham, North Carolina• [3], USA • Area served- US, UK, Ireland, Canada, Hong Kong,

Taiwan• Key people -John Replogle - President, CEO

CEO AND HAEDQUATERS….

• Formula 409 is a Clorox Company brand of home cleaning products that includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others.

• The original Formula 409 has been discontinued, and has been replaced with "Formula 409 Antibacterial All-Purpose Cleaner," .

PROMOTION ………

Clorox Brands are Market Leaders

#1 or #2 in Nearly Every Category!

Home Cleaning Laundry Additives Salad Dressing/Barbecue Sauce Insecticides Home Water Filtration System Automotive Care Products Charcoal/Grill Products

Revenue Growth(Sales: $Millions)

1,547 1,6341,837

1,9852,224

2,5332,741

0

500

1,000

1,500

2,000

2,500

3,000

1992 1993 1994 1995 1996 1997 1998

Profit Growth1992-1998 Net Earnings ($MM)

99

167180

200222

249

298

0

50

100

150

200

250

300

1992 1993 1994 1995 1996 1997 1998

Revenue Growth

10.5%

6.8%

5.2%

7.0%

3.1%

0%

2%

4%

6%

8%

10%

12%

Clorox Gillette Procter &Gamble

Colgate GeneralMills

Clorox is Growing Faster than Its Peers

% Average Annual Growth Rate

1992-1998

5-Year Total Shareholder Return

1993 1994 1995 1996 1997 1998

CloroxS & P 500Peer Group

5-Year Total Shareholder Return

1993 1994 1995 1996 1997 1998

CloroxS & P 500Peer Group

5-Year Total Shareholder Return

1993 1994 1995 1996 1997 1998

CloroxS & P 500Peer Group

Clorox Introduced a Record 41 New Products Worldwide in 1998

8

15

28

38 3639 41

05

1015

202530354045

1992 1993 1994 1995 1996 1997 1998

New Products

International Growth

Clorox International business has increased four times since 1992

1992 1998

5% 18%

COMPETITORS…….

Top The Clorox Company Competitors

• Companies Location

• Colgate-Palmolive Company-New York, NY

• The Procter & Gamble Company-Cincinnati, OH

• S.C. Johnson & Son, Inc.-Racine, WI

• S.C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson), previously known as S. C. Johnson Wax (and earlier, Johnson Wax), is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. It has operations in 72 countries and its brands are sold in over 110.

PROFILE..

• Type- Private• Industry- Consumer products• Founded -1886 • Headquarters- Racine, Wisconsin, U.S. • Key people- Dr. Herbert Fisk Johnson III,( Chairman & CEO)• Products Shout, Windex, Mr. Muscle, Ziploc, Edge, Glade,

Brise, Vanish, Raid, OFF!, Kabikiller, Pledge, Scrubbing Bubbles

• Revenue US$ 8.75 billion• Employees 12,000

BRANDS…• Household cleaning and scent products • Bayfresh• Drāno• Fantastik• Glade• Grab-it• Mr. Muscle• Nature's Source• Oust• Pledge• Scrubbing Bubbles (formerly known as Dow Bathroom Cleaner before the

sale to S. C. Johnson & Son)• Shout

BRANDS……..

• Household food storage – Saran Wrap– Ziploc

• Household pest control – OFF!– Autan– Raid– Baygon– ALL OUT

• Car care

• Floors-• Johnsons Brite• Glo-Coat• Taski

• Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.

PROFILE…

• Type- Public (NYSE: CL)• Industry -Personal products• Founded- 1806• Headquarters- New York City, New York, U.S.

Key people -Ian M. Cook, CEO • Revenue -US$15.3 billion (FY 2009)

PRODUCTS……

• Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati, Ohio[3] that manufactures a wide range of consumer goods. It is 6th in Fortune's Most Admired Companies 2010 list.

PROFILE…

• Type -Public (NYSE: PG)• Industry- Consumer goods• Founded -1837• Headquarters- Cincinnati, Ohio, U.S• . Area served Worldwide• Key people- Bob McDonald

(President) & (CEO) • Revenue US$78.9 billion (2010)[1]

CEO AND HEADQUATERS

PRODUCTS…

• Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.

• Bounty is a brand of paper towel sold in the United States and Canada.

• Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care appliances and blenders. .

• Crest/Oral B is a brand of toothpaste and teeth whitening products.

• Dawn/Fairy is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener.

CONT….

• Gain is a brand of laundry detergent, fabric softrners and liquid dish shop.

• Flash/Mister Clean is a brand of multi-purpose cleaner, and spray sold in the United States and Great Britain.