social
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Presentation at Reboot9 in Copenhagen, June 2007, by Ross Mayfield. My special font isn't supported by SlideShare, so it probably isn't as pretty as it could be.TRANSCRIPT
I’m Ross MayfieldWe make wikis for businessBut we can talk about something
else
What’s Social about an Enterprise?• It’s made of people.
The goal of enterprise software is to drive down cost by automating business processes• Process is an embedded reaction to
prior stupidity - Clay Shirky• Unfortunately things change• Re-design any process with a wiki by
exploring how you could make it more transparent and participatory
Complexity is in the social networkVendors tried to put it in the
softwareSocial Software keeps complexity in
the social network, where it belongs, by only encoding simple rules
Enterprise 2.0 is emergent social software adapted for organizations
We evolved from small from small groups
Today we can scaleCommunication Memory
An easily form groupsacross networks
Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002)
Enterprise software
Social Software helps you get laid
WorkParticipationBrittanica
ShareParticipationOpen
ParticipationWikipedia
The greatest pattern of Web 2.0 is sharing control to create value
But as designers, we assume we are intelligent
And make things that don’t fit context
No such thing as collaboration without a goal
Goals bring the top-down and the bottom-up together
What to Wiki 1 of 4
What to wiki 2 of 4
What to wiki 3 of 4
What to wiki 4 of 4
To get the benefits of sharing control and being open, you have to be transparent
Gifting value, instead of take out profit
Gift economies let you push property, market economies have you pull
Information yearns to be free, and is more efficient when pulled, but more valuable when given
Emotionomics?
Participation
Transactions Gifts
Social capital is credit, but without the transaction costs (+50% of US GDP)
There is no buy vs. build model for the act of sharing
Thank you
Come talk to me otherwiseOr download our open source versionOr buy our software :-)
Conversation
Memory
Simple
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