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Posted: 05 May 2011, 17:43, by Victor H.

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Home News NOVADisplay vs Super AMOLED Plus vs Retina Display vs IPS LCD

NOVA Display vs Super AMOLED Plus vs RetinaDisplay vs IPS LCD

The LG Optimus Black has finally arrived in its final version and it brings an all-

new display technology dubbed NOVA display for its brightness and deep

blacks. First thing we did? We put it alongside three smartphone heavyweights

for an ultimate screen showdown. The Optimus Black faced the Samsung Galaxy

S II, theApple iPhone 4and the LG Optimus 2X.

For our tests we used studio setup identical to the one we used when we first got

the Samsung Galaxy S II: with diffused lighting on both sides with the same color

temperature as daylight, for reference purposes, and then we turned the light off

or shots in complete darkness. For the camera white balance adjustment, we used three matte patches on

cardboard: 90% white, 18% grey, and 1% black (velvet).

The two sources have the same color temperature as daylight

Brightness

The NOVA display boasts an incredible brightness. The luminosity measures at 700 nits (the equivalent

of 700 candelas per square meter if you wish), far more than the 500 nits on the similar IPS-LCD on the

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2/8

Phone 4 and noticeably brighter than the Samsung Galaxy S II and its Super AMOLED Plus. Performance

on paperaside, our real-world experience with the screens proved that the NOVA display on the Optimus

Black is indeed shining brightest.

Winner: NOVA Display

Contrast

Ever since AMOLED screens got introduced, our very understanding of what great contrast on a mobile

display is has been totally redefined. No LCD display can boast the almost infinite contrast levels of

AMOLED screens, and we're glad to see this great performance live on with Samsung's latest SuperAMOLED Plus technology, found on the Galaxy S II. Undoubtedly, handsets which rely on the advanced

PS-LCD technology, like the iPhone 4, have come a long way to having a very juicy picture on the whole,

but still, if we have to pick one screen that is best out there when it comes to high, punchy contrast, it will

surely be the Super AMOLED Plus one on the Galaxy S II.

Winner: Super AMOLED Plus

Outdoor Visibility

Actually, LG goes on to claim that 700 nits is the exact threshold forperfect outdoor visibility, allowing

he human eye to easily make out pictures even in direct sunlight. Overcast skies didn't allow us to test the

screen under the sun, but we can confirm that we had no trouble whatsoever with it in cloudy weather.

Comparatively, it measures a bit better than the iPhone 4, which in turn is a tad bit brighter than the Galaxy

S II with its extremely low 4% screen reflectance that is as important outside as brightness.

Winner: NOVA Display

Text readability

n terms of text readability, the resolution of the screen makes a huge difference and the iPhone 4 easily

won the first place here. The NOVA display does well, but there is still some noticeable pixelization, just as

on the Super AMOLED Plus-wielding Samsung Galaxy S II, which is still a significant improvement from its

predecessor in the Galaxy S.

Winner: IPS-LCD Retina Display on iPhone 4

From left to right - LG Optimus Black, Samsung Galaxy S II, Apple iPhone 4, LG Optimus 2X

11 2 3 4

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3/8

100% Crops

Color gamut

You might have also wondered about the origin of the Black part of the LG Optimus Black name. And again

t's the deep blacks, which consume zero watts that are the likely justification. But it's not only the blacks

he whites are also clear and colors are soft. The difference is striking when put alongside a Super

AMOLED Plus scree n, where acold blueish hue is noticeable, and despite being punchy, colors on a

Super AMOLED Plus display look comparatively exaggerated, and covering way more than the standard

color gamut. Ultimately, we'd go for the more balanced looking colors on the iPhone, despite it reproducing

64% of the standard color gamut, whereas the Optimus Black produces slightly warmer colors, with a

perceptible yellowish tone to the white.

Winner: IPS-LCD on iPhone 4


Wide-angle view

Wide-angle visibility is top-notch on the Galaxy S II with almost no change in color and contrast. The LG

Optimus Black, when viewed from extreme angles, has a slight purplish shade, also noticeable (in a lesser

degree on the iPhone 4). Although the Galaxy S II with its Super AMOLED Plus display does not perform

convincingly at the most extreme angles (at which you'll probably never look your phone), it's the best when

t comes to angles up to 140 degrees.

Winner: Samsung Galaxy S II

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4/8

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Finally, the NOVA screen technology is battery-savvy, working in concert with the energy effective TI OMAP

chipset to deliver excellent battery life. But in a pure screen fight, it wins only in the brightness department.

When it comes to screen legibility and resolution, it's the high-resolution IPS-LCD, dubbed Retina Display,

hat truly wins here a technology used in professional monitors, yielding the most accurate results. If you

value balance and resolution first, you'd appreciate what the iPhone 4 has to offer; the LG Optimus Black

being a runner-up with a slight yellowish hue. If you value great contrast and high saturation for extremely

punchy images, Super AMOLED Plus on the Galaxy S II is the way to go.

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5/8

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59 Comments FollowFollow

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3. Foreign Guy Who Can't Get Amer (unregistered) posted on05 May 2011, 11:02 2

*Foreign Guy Who Can't Get American Slang Right*

28. iPhone 4 (unregistered)posted on06 May 2011, 08:19 4

I have an iPhone 4 & I can say that the testing done on this site favors my

phone. From what I saw from the tests conducted the Super AMOLED +

won in color gamut. I wish my iPhone 4 had the infinite grays of the Super

AMOLED +. Yes my iPhone 4 has the best resolution, but I want to see

better colors for my backgrounds & for my games with the sweet blacks the

Super AMOLED + has. Plus I really want a bigger screen also. 4.3 inches is

so much nicer to see a movie & to play games on. I think the Galaxy S II is

going to be my phone when it comes out!

This comment is posted in response to #28 Show

29.SuperAndroidEvo posted on06 May 2011, 08:31 3

Well it looks like iPhone 4 sees the light. No but all kidding aside, the Super

AMOLED + looks like a slick screen. I agree with you iPhone 4 that the

color gamut should have gone to the Super AMOLED +, with it's insanecontrast ratio & infinite grays it makes the color gamut only better. You are

also right in screen size, playing games on a 4.3 inch screen makes a huge

difference compared to the iPhone 4. The real-estate makes big difference

in the movie watching & the game playing. I wonder how the qHD screen on

the HTC Evo 3D with its higher resolution will fare against these big boys?

4.ecmlposted on05 May 2011, 11:05 8 2

I am sure the Samsung Galaxy S II should have won for Color gamut....

5.Johnabisposted on05 May 2011, 18:11 3 1

wait which phone has the super LCD in the comparison above? thats the technology the evo3d

uses I think right? i guess super LCD comes in last place to the 3 other displays?

6. herbie19999 (unregistered)posted on05 May 2011, 18:41 7 1

Samsung totally winss

7.NeXoSposted on05 May 2011, 19:02 13 4

Wow, this site is run by total Apple fan boys!

It is scientifically impossible for the IPS display to have a wider color gamut than the SAMOLED+

display. You said it yourselves, the SAMOLED+ has infinite shades of gray, which directly

correlates to a display's color gamut.

IPS was "slightly" brighter than the SAMOLED+? Looks like you guys are more than slightly

biased towards the iPhone 4.

The only valid category the iPhone 4 should win is the PPI category.

Will you guys please put your iPhones down and try to write an unbiased, Apple Fan Boy laced

article??? This is the reason why I stopped reading Engadget.

8.MalakiMillsposted on05 May 2011, 19:45 5 2

I agree, I mean look at the wins, each technology has 2 wins (except for the LG

optimus 2x hehe) but the end it by saying "it's the IPS-LCD that truly wins here". Just

doesn't make that much sense.

11.Lucas777posted on05 May 2011, 21:11 4 4

welll maybe some things have more weight then others... the ppi of the

iphone is extremely important... without a high res the screen doesnt look

nice no matter what... honestly if apple can make such a high ppi screen,

why cant lg or samsung? samsung even makes the darn screens!

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6/8


19.Snigglyposted on06 May 2011, 03:09 2 2

My Droid X, which arguably doesn't have as high resolution, still looks very

nice. I'll take it over the iPhone 4 any day.


21. Sic_lusifer (unregistered)posted on06 May 2011, 04:34 2 2

sorry man but fyi Apple didnt "make such a high ppi screen" they just

bought them !!


24. Iphonearena (unregistered)posted on06 May 2011, 06:01 4 1

In case you haven't noticed yet the "ret ina" display was developed by LG

and not by Apple...


33.jcoberg10posted on06 May 2011, 13:08 1 1

PPI is also, variable based on screen size. so the phone with the smallest

screen would have the highest PPI.


64.dharknessposted on13 Dec 2011, 00:00

You are wrong PPI = pixels per inch. that is the density of the pixels on the

screen. The density of pixels does not go down if you make the screen

larger.


65.Yerde nizposted on13 Dec 2011, 00:45

No, PPI totally depends on the size of a screen. (E.g Galaxy S II 4.27''

480x800 resolution, 220 ppi. Samsung Wave 3.3'' 480x800 resolution,

283 ppi.)


39.remixfaposted on06 May 2011, 14:48 1

resolution is important lucas, but your eye cant really tell the difference

between super amoled+'s resolution and the iphone's resolution at normal

viewing distances. If the iphone's screen were enlarged, its ppi count goes

down and it becomes even more of a tie.

so if your eye cant really tell the difference besides maybe some of the

most minor artifacts ever... how is the "retina" display even relevant other

than fanboys screaming about the highest PPI??

Ill take better color, higher brightness, thinner and lighter screens, gorilla

glass, better battery use, better viewing angles, and everything else the

SA+ offers over the IPS, and lose that marginally better resolution that i

cant really notice anyways.


42.protozelozposted on06 May 2011, 17:33

retina is just a word for hight res screen on a certain size and no one is

doing it maybe because apple may sue them, just saying...

47.remixfaposted on07 May 2011, 10:11

apple doesnt own the "retina" tech.. LG does. Apple cant sue anyone over

it.

If it was THAT important to be over 300ppi, other companies would be doing

it already. as an article i read last week said, the difference between the

SA+ resolution and the iphone4's resolution is about 5% extra clarity to the

eye. Its not that big of a difference unless you stick your face on the

screen.

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7/8

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49.protozelozposted on07 May 2011, 13:04

they are suing over the use of a green call icon and other stuff..... at this

point nothings surprises me.

people talk about retina as if it where some great discovery, but it is what it

is, a hight res, there is nothing more than that unlike SAMOLED, and other

tech that works hard on improving certain aspect (power saving and others)

23. Iphonearena (unregistered)posted on06 May 2011, 05:43 4 1

I totally agree with you Nexos and sadly its no secret that this site is run by biased

Iphone fanatics.

It has been proven several times by independent sources that the Super Amoled

displays have a much wider range of color gamut than the Iphones IPS-LCD display.

Here are the figures (google them if you dont believe me, youll find them on several

websites):

Color gamut Iphone 4: 64 %

Color gamut Super Amoled Displays: ~140 %

As you can see for yourself, the Super Amoled displays boast a much wider range of

color gamut than the Iphone 4. Sure, some people might perceive the colors of the

Super Amoled displayed as being over-saturated but you can easily adjust that by

downloading software from the android market that allows you to fine-tune your display

settings accordingly (if you wish to do so).

Its easy to draw a conclusion from this comparison: If Iphonearena had done a fair

review it would have awarded the color gamut category to the Galaxy S II and the SII

would have been the overall winner but considering how biased Iphonarena is theres

more chance of hell freezing over than Iphonearena admitting that the SII is actually a

better device than the Iphone 4

Heck, this site doesn't even list its real street/office address on their website (just

check their "about us", "contact us", terms or privacy site, you won't find their address

anywhere!) because phonearena's office is probably located in Cupertino...

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