wwf indonesia distinct job...

Copyright 2004 © Parardhya Mitra Karti Printed on 10/7/2014 10:26 AM

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WWF Indonesia

Distinct Job Manual

Master Doc. : [Enter Master Document Number]

Job Name : Digital Channel Coordinator

Job Code :

Unit : Communication and Advocacy

Working Location : Jakarta

Working Scope : National

Superior : Public Relations Manager

Subordinate(s) : -

This document was prepared by Yayasan WWF Indonesia

Doc. No: [Enter Document Number] WWF Indonesia Distinct

Job Manual Digital Channel Coordinator

Rev. No: [Enter Revision Number] [Enter Position Code]

Date of Analysis: Date of Approval: Approval by:

Consultant: Remarks: of 6


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Job Description

Job Mission

Pernyataan singkat dan jelas yang bertujuan untuk menjawab mengapa jabatan tersebut ada/diciptakan di organisasi.

Digital Channel Coordinator is responsible to develop and implement digital communications strategy of WWF Indonesia in order to increase public support and strengthening WWF’s conservation mission in Indonesia.

Job Illustration

Terdiri dari beberapa paragraph terstruktur yang menceritakan aktivitas-aktivitas kunci yang dilakukan pemangku jabatan dalam menghasilkan output penting jabatannya

Under the supervision of the Public Relation Manager of WWF Indonesia, Digital Channel Coordinator will lead development and implementation of digital and social media outreach of WWF Indonesia targeting public in general and specific target groups. Digital and Social media channel include among others Website, Blog, Facebook, Twitter, Instagram, and Youtube

Digital Channel Coordinator is responsible for managing content of WWF Indonesia’s website, social media and and other digital channel. He/she is responsible in arranging monthly meeting with relevant staffs, at all levels, to set up editorial plan and implement the plan on day to day basis. In coordination with media officer, campaign team, advocacy team and program leaders, Digital Channerl Coordinator will be in charged to develop plan for specific online campaign to achieve specific conservation targets. He/she will also coordinate the development of digital materials on regular basis to highlight key conservation results of WWF Indonesia. He/she will provide quality assurance in the development and production of required materials, such articles, as e-cards, banners, video, and etc refering to WWF Brand guideline He/she will also responsible to monitor tren in digital/ social media and ensure critical issues are addressed timely and in quality.

Job Dimension Besaran-besaran penting yang secara langsung maupun tidak langsung mempengaruhi bobot tanggung jawab utama pemangku jabatan Main Stakeholders:

- Public, digital/ social media users, bloggers - WWF Global network - WWF Supporters - Digital Agency, Digital media, Graphic designers - Prominent figure

Working Scope : National







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Main Responsibility Key Performance Indicator

Ringkasan dari output penting yang menjadi kewajiban pokok dan melekat bagi pemangku jabatan untuk dipenuhi

Indikator-indikator yang penting dan relevan untuk diukur guna mengetahui ingkat pemenuhan setiap tanggung jawab utama oleh pemangku jabatan

Lead schedulling and content development of communications materials for WWF Indonesia’s digital media channels

- Monthly editorial plan or calendar for digital channel in accordance with WWF Indonesia’s media plan, and in coordination with WWF Network digital calender.

- Digital content, such as article, photo

stories, profile for outreach in digital channel is in line with editorial plan

Monitor WWF’s social media channels and prepare social media analysis on specific campaigns

Analyis of outreach and interactions of all digital channels every 2 months or on specific campaign period

Coordinate prompt interactions in WWF Indonesia digital channels through coordination with the relevant Directorate/ division/program and maintaining positive impresssion of WWF digital content

Comments and inquries in digital media channels are responded timely and in quality

Coordinate development of story for digital media activation in WWF Network digital channel with relevant Directorate and assist Public Relations Manager for coordination with WWF Network digital unit

Stories from WWF Indonesia key achievements/campaigns are posted in WWF Network digital channels.

Assist Public Relations Manager in providing sufficient materials to Communication & Advocacy Director and Senior Management Team for any potential media crisis emerged in digital channels

Compilation of mentions, articles, status of WWF Indonesia on identified critical issues in all digital channels.

Coordinate pre-, live and post- event contents in digital channel for exposure of public events/activation, in coordination with respective thematic Campaign Coordinator and Manager

Increase engagement of followers/likers in WWF ID digital channels campaign or public activation to ensure good profiling and positive messages/images from WWF Indonesia

Assist Public Relations Manager in quality assurance in the development and production of digital channels materials

Digital channels materials are produced according to the defined quality refering to WWF Brand Guideline

Main Authority

Hal-hal penting dan relevan yang dapat dilakukan oleh pemangku jabatan untuk pemenuhan tanggung jawab utamanya tanpa memerlukan persetujuan atasan terlebih dahulu

Leading development of Monthly editorial plan for digital channel (website, blog, FB, twitter & Instagram)







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Represent WWF in addressing public inquiries and concern in social media

Access to all WWF Indonesia digital channel Lead production and development of materials for digital media activation

Job Environment

Uraian yang menggambarkan kondisi lingkungan kerja yang dihadapi pemangku jabatan

Working 8 hours a day, with at least 4 hours using computers 15 % of working time is spent for developing digital strategy 15% of working time is spent for coordination among WWF communication team and

implementing the strategy 30% of working time is spent for producing digital content 15% of field travel either for coordinating communication activities or social media event 10% of outreach activities to partners and prominent /public figure 15 % of working time for outreach monitoring

Inborn Relationship Within Job Interaksi yang dilakukan oleh pemangku jabatan, selain dengan atasan dan bawahan langsungnya, dalam rangka mendukung kelancaran pemenuhan tanggung jawabnya

Internal Relationship

Unit Activity/Purpose

Communication and Advocacy Directorate Coordinative, Consultative, Informative

Marketing Directorate Coordinative

Finance and Management Services Consultative, Informative

External Relationship

Institution Activity/Purpose

Social Media Users, Bloggers Coordinative, Informative

NGO Partners Coordinative, Informative

WWF Network Coordinative, Consultative, Informative

Supporters Informative







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Job Requirement

Job Pre-requisite

Hal-hal yang harus dipenuhi selain kompetensi yang harus dimiliki oleh pemangku jabatan

- Active social media user. - Demonstrate high level of motivation on conservation and/or environmental issues - Open minded personality. - Proven ability to work effectively in a team environment with minimum supervision. - A constant learner and able to cope productively in varying conditions – even with

tight deadline and under-pressure conditions. - Pleasant and able to motivate a team constructively to achieve ambitious targets.

Competency Requirement

Kompetensi minimum yang harus dipenuhi oleh pemangku jabatan untuk dapat melakukan pekerjaannya sesuai dengan yang diharapkan.

1. Formal Education Min. Bachelor in Communications/Public Relation/Social Science or other relevant studies

2. Experience

- Minimum at least 3 (three) years experiences in managing

digital and social media content - Having good track record of success in developing and

implementing digital strategy

3. Competency

Technical Competency: (diisi oleh atasan/user)

- Computer literate and have ability to use appropriate technology,

- Excellent popular writing skill in English and Bahasa,

- Media traffic/placement, - Online campaign and

communication skill.

Soft Competency: (diisi oleh HRD) Core Competency:

- Achievement Orientation – 2

- Ethics and Professionalism – 2

- Pro Green – 3 - Teamwork – 2

Leadership Competency: - Strategic Orientation – 3 - Decisiveness – 2 - Team Leadership – 2

Specific Competency: - Conceptual Thinking – 2 - Impactful – 3 - Networking – 3







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Structure Organization Job Structure Diagram Posisi jabatan dalam organisasi. Diagram harus digambar sedetil mungkin.

wwf indonesia distinct job...

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