W NDERGRO NDU

THEWUNDERVIEW

We're not about preaching here, but as the holidays approach, our love for celebrating is given many ways to act it’s design and culture, ultimate fantasy out. When I was seven years old my mother allowed me to choose whether I wanted to celebrate my distant father’s Christianity, or her dear Judaism, after I found a mountain of Santa’s wrapping paper shoved in the back of the min-ute closet between her room and the kitchen.

When I started college, we celebrated the holidays by attributing gift-giving-time for “good grades.” Needless to say, we don’t cel-ebrate, really, anymore. But if we do, now, it’s because we want to. Because we have a choice, when times are abundant, and that is to believe what we want about one another, and to act upon those be-liefs. To believe whether you love your neighbor is revealed during a moment self reflection, not while reading secular wise sayings, and to believe that you should only show compassion when the magic of winter kisses your neck, is a blaspheme we’ve been willing to accept too long.

At WunderGround, we believe in the choice to connect with those around you, and with increasing technology overtaking human con-tact, we want to assure you of our dedication to the undiscovered. We will love and house those who feel unloved to a point of artis-tic madness, and those who are underappreciated and marginal-ized because of their differences. We will give chances and second glances to the ones who most people say aren’t a part of the “real world,” because they are the ones preserving communication, with their art forms and social commentaries that we try to bring you every issue.

If there is one thing we wish

for you this year:

to live with empathy and compassion

between your ears

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fashion editorShala Monroque

photography directorMolly Geiger

managing editorAriel Shearer

associate editorsAlex Busi & Nate Homan

creative directorGeorge Restrepo

executive editorBailee Walker

editor in chiefLarissa D. Green

sales directorJanelle Driscoll

sales representativesGina Walker, John Hubert,Mary Hubbel, Emily Row

advertising managerValentin Ortiz

account managerGail Copans

marketing designerDenise Figueroa

campaign managerLouise Copp

publisherMark Strauss

editorial

advertising & Sales

marketing

W NDERGRO NDU

keep em guessin’ kid

what's inside?

17-1975

11 15

BUSINESS CARDS GROUND LEVEL BACKGROUND

de’sign musicgardosanchez

jr.

william“virtue”kowall

w gwinter2011

3

LDGreen Publishing360 Park Avenue SouthNew York, NY 10020

WHATSUND.ER

pies & thighs,OH MY!

Enter the Vault& what yours says about you

BusinessCards

Look out for Gardo Sanchez, Jr.’s Feature on page 11

AN ODE TO THE BUSINESS CARD...We know it’s been a few years since you’ve felt your full potential has been

put to use, and with the tsunami of technological tides amounting, things can’t

be looking much better–we feel your pain. We still collect you, because we know

that true talent still spawns a “scene” by word of mouth, and we want to pass local

legends on to bigger and better projects. Wunderground promotes collaborative

efforts, and means nothing but flattery to those included in this segment.If you have suggestions, or an innovative business card collection, send the

coolness our way at: w–ndergr–nd [at] gmail [dot] com

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5

“

The Web site BusinessCard2 lets you create an online card with a distinctly professional spin. The card’s skin is sleek and has three tabs to help potential employers get to know you, and your business. There’s an info tab to list your work experience and another tab for listing your social networks. BusinessCard2 also can embed your business card link in e-mails or on your blog.

The animal-shaped darling of digi-business cards, the Poken has been popular overseas, but hasn’t quite caught on in the United States yet. This de-vice allows wireless contact information exchange and social networking with other Poken users by “high-fouring,” or touching the paw-like RFID con-nectors together. To download just plug in your computer’s USB port. However, it only works if you come across another Poken user, so in the mean-time, keep carrying that stash of business cards.

Some iPhone applications, like Bump and BeamMe, allow an exchange of digital info, seam-lessly, with other iPhone owners. But, SnapDat can send digital images of your business card. Choose from over 40 designs, or upload the company logo, and embed links to social networking sites. E-mail the card to potential contacts, or send it to their phones through their SnapDat account.

If you’re a fan of Twitter you know anything is possible in 140 characters or less—includ-ing sharing your business card. With TwtBiz-Card, you can link your Twitter profile with a free personalized online business card, you can instantly start tweeting with the hashtag, “#twtbizcard,” or add #twtbizcard to a reply.

For personal contacts, Lorenzo

Geraci uses Facebook. For

business, he prefers LinkedIn,

the professional networking

site.

This Massachusetts-area consulting

CFO for Internet startups, started his

“No Business Card” experiment in

December, and while he thinks he

made the right decision, his policy

does present its challenges.

“Not using business cards will nega-tively affect the quantity of your contacts – there are those who come up to you and want to con-tact you but aren’t Internet savvy – but it doesn’t affect the quality.”

Welcome to the world of professional networking, 2.0.“ ”

If you’ve ever searched your pocket

or shoulder bag in vain for an inscribed

paper rectangle, you can see the value

in sharing contact information online

or via cell phones, where it’s almost al-

ways, easily accessible.

“In reality, people get a [business]

card and don’t do anything with

them,” said Adam Ostrow, editor-in-

chief of Mashable, a blog devoted to

social media. “There’s a big opportunity to

change that behavior and make networking

more productive with technology.”

Now, over 20 products and services allow people to exchange versions of electronic business cards. Although, for now, Ostrow believes old-fashioned cards are still the best way to do business.

His business card contains

only a Google search box with

his name in it; people who search

for him on Google are led to his

Web site, where they can contact

him through e-mail or his LinkedIn

profile.

John Saddington, a social

computing consultant is com-

promising. His business card

features a Google search box

with his name in it; and with a

simple search you are led to his

Web site, where you can con-

tact him through e-mail or his

LinkedIn profile.

For the Tweet-minded

For the budding entrepreneur

For the Tweet-minded

For the iPhone addict

Ground Level

greenstreEt

VaULT

Starting Top right, counterclockwise: Howard Travis, Johnny Cupcakes, and Derrick Cheung giving the high sign on Boston streets, courtesy of the Green

Street Vault Tumblr.Bottom: Derrick Cheung and Howard Travis

sitting on their mobile stoop.

The recently birthed brainchild of Derrick Cheung and Howard Travis enables the Greater population of the Commonwealth to walk the walk, as they

bring functional fashion to the curb.

As male urbanites, hipsters, and fellow young entre-preneurs pass by the fresh “gear” illuminated on an exterior LCD screen on the pistachio ice cream truck facade, its tempting to not sneak a peak or a pic of

the wonderment.

After winning the first place prize in August at Emer-son College’s Entrepreneurial Studies program com-petition–E3, the partners revved up for the premiere of the pimped out ride, and haven’t quit truckin’ yet.

Massaging and mingling the twittersphere and streets, the Green Street guys have tuned into the male Bostonians needs, tittilating them via social media campaigns and leaving Tumblr chicks in tears.

Derrick took some time to share with us the process and innner workings of the missing piece to the

male swagger-ite.

by Larissa Green

the truck

the looks

green =good

wG

From left: The warm decor inside the truck.

Above, Left: a graphic bubble of many brands

GSV carries.

Top: Annotations of the GSV business plan by

Derrick Cheung.

Middle: GSV graphic for logo tees.

Right: Twitter conversation between the good

guys at GSV and a swagger-ite.

7

Ground Level

OMG!! Ripping this out to stash in the secret-crush box.

CHECK THE GEAR

SEA snapbacks available in limited sizes

New Diamond Supply and Undefeated in limited sizes

Last pair of size 9 Nike’s

on the truck

wG

9

DE'SIGN

a word with:

Photo: Larissa Green

Artwork: Gardo Sanchez, Jr.

11w

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GARDO SANCHEZ JR.

This guy drove all the way from Amherst, Massachusetts to rap with our editor, Larissa Green. As the story goes, they met at HarborArts Festival where he was selling his intricate prints, and they soon found out they had mutual friends in common—all of whom were working at the event and were owners ofthe Bos-ton event production company—The Brain Trust. Kyle Langan, a co-owner of the company and Gardo Sanchez, Jr. met on the fes-tival circuit and through their shared appreciation for music and art, they’ve been able to sustain a bountiful creative relationship. However, Gardo Sanchez, Jr. attributes his interest in the arts way back to his school boy days, and partially because of a best

friend from Westfield, Massachussets, Tim Rogalski.

by Larissa Green

How’d you find your talent?Well, honestly in highschool the classes

were kind of beneficial, but the teachers didn’t really care. I just took all the art classes I could take, and eventually a girlfriend of mine told me I was talented, and advised me to go take some classes at a Community College.How’d you get your art out?

I started going to festivals and seeing all the art at festivals, I personally thought that I could be doing the same thing as these people, and then after just going to shows and meet-ing friends who are entrepreneurs, who were interested in me doing art for their businesses, the word just got spread around.Name drop. Go!

The Brain Trust, AutoOrbit, actually, a lot of my friends are in bands.What’s your favorite medium to work with?

I like to experiment with everything, and I actually pride myself in being able to use any medium. I’ve done collage, lithography, draw-ing, charcoal, pastel, and I like mixed media art, but I find myself never doing it.what do you think about graphic art?

I use computer programs to clean up my work, because I feel that it’s not as natural, but that’s just my opinion. I personally like to hand draw my ideas out. I’ve been doing silkscreen, and I would just draw the image, and then trace it to make the image finer.What exactly, is silkscreen?

Silkscreen, is a process where you actually create a stencil on a screen, which is a wood frame with screen sort of similar to a screen door, but with smaller boxes in the mesh mate-rial. Then you put a chemical on it, and grab the image, and let’s say it’s 3 colors—you’d separate those 3 colors on photoshop. Then you have to figure out what colors can go on top of each other so the layering doesn’t change the tone of the image, but I try to stray away from layering colors.what’s your work process like?

I just like putting on some good music, like down tempo or spiritual stuff, and I like to just do a lot based on my intuition. I’ll just do a little research, but I don’t like to look at anything and base my work off of it, especially posters. If I was doing a poster for the band, EOTO, I’d research the band a little bit, find

“We used to replicate the video game characters, and

cartoon characters, in our coloring books, like looney

tunes and stuff; and just started replicating those

things. We really enjoyed putting them in situations

we were conceptualizing.”

DE'SIGN

Opposite page: artwork of Gardo Sanchez photoillustrated by larissa green. Annotated by artistThis page: Sanchez’s work signed by local boston band; wobblesauce

out what the name means, and find out the audience and culture around it, and try to envision what I see in my head when I listen to them—and then I’ll create something off of that.What have you worked on most recently?

Well, I just finished my thesis this past May, and I still have to take a one credit course at a community college because one professor thought I didn’t deserve it for my final thesis project. I took my style of art and all of the faces I draw, and tried to incor-porate it into tangible sellable items—like skateboards, clothing, and posters.DAMN! Was that what your whole school experience was like?

No. As a matter of fact, most of my teachers were grad stu-dents and really into my work, but because I had teacher-teacher’s for my thesis, and they were all wicked traditional and not into my style of work, I actually got turned down by two teachers. I guess, if they felt like they weren’t going to be fair and not give me an opportunity to succeed or whatever, that’s fine—and I appreciated it, but it was just because they didn’t like my style, is all it came down to.What is your style?

I have a style called that combines clusters of other drawings to make one giant cohesive piece—like, in the 70’s people used to draw psychedelic posters of mushrooms and stuff like that.How did you make that amazing poster on my door?

I actually drew the first one on 8.5 x 11 it took me like 6 hours a piece and then I put it all together and printed it out on a 22 x 30 and shrunk it down to sell.

Where do you find inspiration?I guess my art is similar to what street artists are doing

because I get a lot of inspiration from cartoons and stuff, and by default, that community doesn’t have access to fine art museums, so they’re usually just referencing pop culture and stuff.We noticed a lot of your art focuses on faces or parts of the face...

Well, I studied a lot of it this summer for my thesis, and I came to the assumption that I have a social anxiety that has to do with being around a lot of people, and the anxiety feels like a lot of faces and people blurring together. And I guess that’s why I like drawing all these personalities and stuff to get the anxieties out, and in my studies I’ve learned that somehow that can mean repressed trauma.

Although Gardo Sanchez, Jr. didn’t play us a violin tune of heartbreak and a troubled childhood, we sense the deep soul expressing itself through his work. Whether it be for a casual client, or to scratch his fiery passion’s itch, the dude really loves working out his ideas about the world, and incorporating them into the bigger picture—literally. From adorning ski’s, clothing, skateboards, and concert posters with his facial clusters, Sanchez has brought the nations paranoia to the forefront of our attention, by trying to reconcile his own social anxiet-ies through these expressive designs.

Gardo can be contacted for further inquiry at { EdgardoSanchezJr@Gmail.com }

senior thesis project

13w G

Virtue has it's

vices

b

y Larissa

Green

“I write the most, and my most powerful stuff, when I’m re-ally stressed about school, because I’m like, ‘FUCK, I have an essay to write,’ and then it’s fuel to write,” Kowall says. “I can validate my sub-conscious with doing something else

productive.”While most students bide their time

with Facebook or other vices, Kowall instead became heavily involved at Emerson in his early college years by co-hosting a radio show on WECB.fm with fellow Canadian and WLP senior, Talia Ralph. Their show, “Shamelessly Fameless,” featured one hour of Ameri-can hip-hop and one hour of Canadian hip-hop. The name of their show, however, stemmed from Kowall’s own background.

“In Calgary, where I grew up, there was a budding hip-hop community that did open mics and performances, but there was no centralized place for it,”

As a writing, literature and pub-lishing major, he spends 90 percent of his time writing music and says,

“Scholastically, I’ve never had a path. I was like, ‘What kind of schooling could accentuate the as-pects of my music to grow?’ I decided I loved writing because it helps in a lot of other fields besides music.”

He admits to doing as little school-work as possible, but a picture he uploaded from his iPhone says his psychology midterm grade reads “100.”

One would think being in four bands would take a toll on a creative mind, but as the work piles on, espe-cially with two albums set to release in the next three months by one of Kowall’s favorite budding record labels, Milled Pavement, Kowall becomes the opposite of a dull boy.

In every bio that William Kowall, also known as Virtue the emcee, writes about himself for websites, he notes that he’s been “going hard” since age 12.

In the seventh grade, he staged a coup against his private school’s curriculum because they only allowed students to either take French and an art class or take French and go to band practice, not participate in both art activities.

After the coup, Kowall says, “Option E was available, and over half of the kids took it.”

Kowall, an Emerson senior, is a self-proclaimed “awful student,” but he is pursuing a career most music aficionados only dream of.

music

15wG

“I had to be at Emerson to meet everyone [such as partyboobytrap, Time Crisis, and George Watsky], and it happened, obviously, because it had to,” Kowall says.

“All things ‘Fameless’ have been recorded for free. All of our videos were done by my roommate at Emerson and one of my best friends now, Nicolas Heller. We all kind of fed each others’ hip-hop interests, and in the Emerson community where hip-hop was so not preva-lent, that was nourishing.”

Although being famous is a naive goal many people grow out of when they turn double digits, Kowall seems to never have had that in mind, or any deliberate goal besides making music, writing, and being happy.“My ultimate goal in life is to have enough people care

Kowall says. “So, I saw an opportunity for a hip-hop store...and my mom and I started investigating. We opened the first hip-hop store in Calgary called Fameless. When Slug, from Atmo-sphere, came in around the Seven’s Travels album, he did an autograph signing, and I’ve seen him about every year since then.”

After three successful years, the store closed down due to a manager-turned-thief, but the name and the “Fameless” attitude have become im-perative to Kowall’s being as a person and an artist.

Although Fameless Fam, the collec-tive that houses Kowall and his peers’ progressive music projects, connects with its audience through the Internet and the underground hip-hop commu-nity, reaching actual Emerson students is a goal he’s hoping to achieve by the time he’s graduated in September.

Scholastically, I've never had a path. I was like, What kind of schooling could accentuate the aspects of my music to

Grow?

about my music, where I can just tour,” Kowall says.

All that this low-maintenance, high passion, soon-to-be dual citizen wants is the bare necessities.

“I don’t have to be making big money at all, just enough to have dinner the night of a show, drink tickets, and a hotel. [With

that,] I’m set.”

Look out for a steady stream of releases from The Fameless Family on:

FamelessFam [dot] comOr, “Like” Virtue on Facebook, check

out Kowall’s Tumblr, or watch him live on Fameless Fam’s Youtube Channel.

ABOVE: Album cover and disc inserts made by Will Kowall. BOTTOM RIGHT: Fameless Fam project partyboobytrap rocking a basement performance. BOTTOM LEFT: still shot from the award-winning “Bricks” music video. Left: Virtue spitting rhymes in his bedroom.

background diy

by

yumisakugawa

tips for staying warm in the winterwithout a heater

17 w g

cinnamon chai cream pie SprinkledwithFlour.comby Amber of

pudding

hazelnut crust

chai whipped cream3 tbsp cornstarch

¾ cup brown sugar3 cups milk

2 eggs, beaten½ tsp Cinnamon

1 tbsp butter1½ tsp pure vanilla extract

1 cup heavy whipping cream, chilled

¾ cup sweetened, Chai liquid concentrate, chilled

½ cup Hazelnuts, toasted & finely chopped½ cup Almonds, toasted & finely chopped

¾ cup Graham crackers, crushed3 tbsp brown sugar

4 tbsp butter, melted

ingredients

• Heat oven to 350°F • Place nuts on a baking sheet and toast for about 10 minutes. • Remove from oven and let cool. • Then, once you are able to handle them, remove the skins from the hazelnuts. • Finely chop the hazelnuts and almonds.

• In a heavy bottom medium saucepan, mix the cornstarch and brown sugar, and gradually add the milk and cook over medium heat until bubbly, stirring constantly. • Cook and stir for 2 more minutes and remove from heat. Add the cinnamon and stir.• Gradually add one cup of the milk mixture to the beaten eggs, and then pour the egg mixture into the milk mixture in the saucepan.• Cook the pudding until almost bubbly, but don’t allow to boil, then reduce heat and cook for 2 more minutes, and remove from heat.• Add the butter and vanilla, and stir. Pour the pudding into the pie crust, and place in the freezer for a couple of hours, until frozen through.

• Place the graham crackers in a resealable bag, and crush into fine crumbs.• In a medium bowl, mix the graham cracker crumbs, chopped nuts, brown sugar, and melted butter until well combined.• Press the mixture firmly into the bottom and sides of a spring-form pan.• Bake at 350°F for 12 minutes, or until golden. • Remove from oven and let cool.

• Place the cream, chai concentrate, mixer bowl, and whisk in the freezer and allow to chill for about 10 minutes.• Pour the heavy cream into the cold mixer bowl, add the Chai concentrate, and mix on high speed until cream is whipped into soft peaks.• Spread the whipped cream over the layer of pudding.  Sprinkle with toasted hazelnuts and shaved chocolate.

PART one

PART three

PART two

PART four

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To honor the delicate (see what we did there?) legends of Christmas, you could jubilantly loaf around watching “The 25 Days of Christ-mas” specials on each major televi-sion networks, or you could have some real fun.

This holiday season we’re not hold-ing back with anything--holiday party boozing, christmas lists, and resolutions. We tip our hat to the rocking rockettes, their sky-scrap Can-Can, and to the beloved FRAGILE sex symbol from our favorite family holiday tale. (Yes, we’re aware that this may be the first time those words were ever used in the same sentence, and we’re grinning like evil editorial masterminds because of it.)

We found Guy Bourdin’s ground-breaking Charles Jourdan adver-tisements to be strinkingly as controversial as Richard Kern’s borderline pornographic portrai-ture for VICE Magazine’s website.

Both unravel the complex relation-ships between our Western obses-sions of objectivity, violence, and sex right before our eyes.

Enjoy the eye candy.

christmasex!

merry

Guy Bordin for Charles Jourdan

“White Table”1979

Roland Pierre“Bikini”

Summer 1983

Guy Bordin

19 w g

Richard Kern’sLucy in a Tree from

‘Voyeur’ Series

Richard Kernfor

GQ Magazine

From Richard

Kern’s 2009

Rental Gallery

Exhibition:

Retrospective

1980-1999, NYC

more from

Richard Kern on

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Can’t wait for next month? Go online to

WHATSUND.ER for the most underrated stories on the interwebz, and be the first of

all your friends to say, “Oh dude, I knew about that two

years ago.”