wud 2012 ana_malesic
DESCRIPTION
Presentation about CentraLab project and pilot Eco-tourism.TRANSCRIPT
![Page 1: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/1.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Seven Steps to Build up a Living lab: The LEADERS Approach
Ana Malešič, Andreja Pucihar, Mirjana Kljajić Borštnar, Gregor Lenart
![Page 2: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/2.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
About CentraLab project• Program: Central Europe - European Territorial
Cooperation Objective
• Duration: 1.5.2011 – 30.4.2014
• Lead Partner: E-zavod (SI)
• Project Consortium: 10 Project partners from 8 EU countries
• Core Action: variety of 10 cross border pilot projects
![Page 3: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/3.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Project Parnters
3
![Page 4: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/4.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
The Main Activities
The main activities in the 36-month CentraLabworkplan include:
• A survey of the current potential for application of the CentraLab approach.
• A coordinated set of trans-national pilot projects that build partnerships.
• And co-design innovative approaches for ten issues of shared concern.
![Page 5: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/5.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
The Main Activities
Ten pilots:
• Eco-tourism,
• Energy,
• Micro-SME Networks,
• Media & Creativity,
• Mobility,
• Environment & Education,
• Climate Change,
• Waste Management,
• Rural Development,
• eHealth;
5
![Page 6: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/6.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
The Main Activities
• A strategic governance work package that defines a framework for multi-level Memoranda of Understanding building up to a Central European-wide charter for the long term governance of the CentraLab network.
6
![Page 7: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/7.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Main Strategic Outcomes
• The R&D roadmap identifying the innovative ICT service.
• The development policy implications.
• The governance models.
7
![Page 8: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/8.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Livinglab approach
8
A Living Lab is an ecosystem for experimentation and co-creation with real users in real life environments
![Page 9: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/9.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Summary of the Steps
1. Localise and identify your stakeholders
2. Establish a Living Lab PPP (Public Private Partnership)
3. Assess the relevance of „cross border“ issues
4. Deploy an ICT infrastructure
5. Establish a local and/or „cross border“ PPPP community (PPP+People)
6. Run one or more User Driven, Open Innovation pilots
7. Summarise and evaluate the results
Francesco Molinari 9
![Page 10: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/10.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Eco-Tourism Pilot
Pilot Concept and Approach
The Eco-tourism pilot is hosted by University of Maribor, Faculty of Organizational Sciences, within its Living Lab environment.
10
![Page 11: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/11.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Eco-Tourism Pilot
Eco-tourism objectives of the pilot are:
• understand trends in the development of eco-tourism,
• development of tourism products & serviceswith the help of user involvement,
• use of modern technologies.
11
![Page 12: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/12.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Funding Sources
• ERDF (85 %) - out of which for activities in 3rd Countries (ERDF)
• 15% - University of Maribor
12
![Page 13: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/13.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Added value
• Strengthen the supply of eco-tourism services.
• Extensive knowledge of products and services that are eco certificates.
• Identification of new tourism products and services in the region.
• Commitment to the implementation of environmentally friendly tourism activities.
13
![Page 14: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/14.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Organisation
• Content of applications will be visualized and supported by geolocation, maps and multimedia materials.
• Applications will be available via the Internet, mobile phones and also through innovative printed map products.
• The portal will be used as a tool for Living Lab operation.
14
![Page 15: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/15.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Current achievements
• Presentation of the first prototype itinerary: www.gis.si/turizem_zirovnica/
• Presentation of the pilot webpage: http://eco-tourism.centralivinglab.eu/
• Platform in first form
15
![Page 16: Wud 2012 ana_malesic](https://reader030.vdocuments.us/reader030/viewer/2022020207/55990a961a28abc45b8b4672/html5/thumbnails/16.jpg)
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Thanks for your attention.
http://www.centralivinglab.eu
andreja [email protected]