[wuc 2016] kristjan hauksson, co-founder and coo, smfb engine | introduction
TRANSCRIPT
![Page 1: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction](https://reader031.vdocuments.us/reader031/viewer/2022022413/58cef7e11a28abab738b5277/html5/thumbnails/1.jpg)
We are all born creative
Finding new ways for data and creative cooperation
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Why is data important for creativity?
![Page 3: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction](https://reader031.vdocuments.us/reader031/viewer/2022022413/58cef7e11a28abab738b5277/html5/thumbnails/3.jpg)
The current status…
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… My epiphany number one
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… My epiphany number two
![Page 6: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction](https://reader031.vdocuments.us/reader031/viewer/2022022413/58cef7e11a28abab738b5277/html5/thumbnails/6.jpg)
“Data is the ONLY THING that shows us the true impact of our marketing work and without it we are fumbling in the dark.”
“Making smart digital decisions can be extremely profitable. Technology has changed the way we communicate, the way we do business and how we live our lives.”
“Smart brands seek to take advantage of digital opportunities that exist, to succeed data is extremely important.”
Couple of thoughts in the topic
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Lets get this show on the road!