ANALYTICS IN THE TRAVEL INDUSTRY

INTRODUCTION

WUC15 2

WUC15

Here we go again!

Performanceinsights

ActionableInsights

3

WUC15

Analytics & Data

Warehousing

PPCAdvertisin

g

ContentMarketin

g& PR

SearchEngine

Optimization

DisplayAdvertising

ProjectManagement

ConversionOptimalisation

Dashboarding

Internet Advantage Strategy

DataSources

4

CORENDON

WUC15 5

Corendon over the years

WUC15 6

Labels• Corendon NL – BE – DE• Corendon Airlines (CAI)• Corendon Dutch Airlines (CND)• Corendon Golf• Corendon Groepsreizen• Corendon Artiestenreizen

WUC15 7

Corendon Airlines

WUC15

8

Corendon Hotels

WUC15 9

Products• Leisure• Groups & Incentives• Youth travel• Roundtrips• Golf• Tennis

• Bridge• Football• Artist & Show Travel• Flight Only

WUC15 10

Destinations• Turkey• Egypt• Greece• Macedonia• North-Cyprus• Bulgaria• Gambia• Morocco

• Israel• Spain• Portugal• Tunisia• Curacao• Jordan• Dubai

WUC15 11

Nr.1 travel site

WUC15

12

Sponsorships• Corendon Kinheim (baseball)• Team Corendon (Ice-skating)• Corendon Kwadro (Cycling)

• Corendon Meer Jazz

WUC15 13

WUC15 14

WUC15 15

THE CASE

WUC15 16

Are your KPI’s interesting enough?

WUC15

• Time on site?• Bouncerate?• Avg. Pageviews per

visit?• Avg. Conversion rate?

17

How to be interesting?

WUC15

• Ask more business questions!

• What impacts the business?

18

What impacts the business performance of Corendon?

WUC15 19

What are they looking for?

WUC15

Dates to travel

Flight times

Antalya

Kids friendly

Beach view All inclusive

20

What do we need to know?

WUC15

• Which dates are people searching for?

• When are people booking for specific holiday seasons?

• Where do people want to go on holiday?

• What times are people most likely and willing to fly?

21

How does Webtrekk help?

WUC15 22

How does Webtrekk help?

WUC15 23

What are the actionable insights?• Departure dates with a low conversion rate

• Specific accommodations with a high abandonment rate

WUC15 24

WUC15

Actionable insights

25

CHALLENGES IN USER-CENTRIC APPROACH

Some insights

WUC15 26

Customer journey

BOOKING TRANSFERFLIGHT HOTEL

corendoncorendon

corendon

Review

CALL CENTER TRANSFER GUIDE HOSTFLIGHT CREW………

WUC15 27

My customer journey to Berlin

14 minutes checkin

WUC15 28

Online checkin KLM for 2 days OOO

Queue Offline checkin

IT’S NOT ONLY ABOUT TECHNOLOGY BUT PEOPLE

And not € 600 million per year to spend on technology……

WUC15 29

WUC15 30

Customer journey

BOOKING TRANSFERFLIGHT HOTEL

corendoncorendon

corendon

Review

CALL CENTER TRANSFER GUIDE HOSTFLIGHT CREW

Flight information DestinationnformationHotel informationGate changeTransfer informationExcursions…..

Chair/ lugage reservationOnline checkinUpgradeReviewClientdata……

WUC15 31

Corendon App• Mobiele websites : sales• App : service

• Corendon app gives their clients all relevant information during holidays and gives possibilities to Corendon to contact their clients.

• Access to the inflight-entertainment systeem• Review flights and hotels• Upgrade en upselling possibilities

WUC15 32

WUC15 34

WUC15

35

WUC15

36

WUC15 37

WUC15 38

WUC15 39

QUESTIONS ?

WUC15 40