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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: TV2 ENGLISH NEWS

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for TV2 ENGLISH NEWS.......................................................................... 3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

    2 TV2 ENGLISH NEWS

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    Executive Summary of Key Results for TV2 ENGLISH NEWS

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by TV2 English News, we found the following trends:

    (1) Coverage of Parties & Coalitions

    The mention-level coverage dedicated to each major coalition was skewed significantlytowards coverage of BN (61.51%).

    BN received the bulk of the positive coverage (87.5%) and the least negative coverage

    (18.6%).

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used very much the most often (75%), followed by the positive category(17%).

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about?

    The volume of mention-level coverage given to politicians from both coalitions coverage isskewed heavily towards figures from BN (87%) as opposed to PR's 12%.

    Najib was the most talked about politicians by a significant margin, followed by MuhyiddinYassin.

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used very much the most often (81%), followed by the positivecategory (14%).

    However, of the non-neutral material, BN received all the positive coverage, the most neutralcoverage, and the most negative coverage.

    3 TV2 ENGLISH NEWS

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    Who is used as a source the most? And who engages in attack politics the most?

    Najib Razak and Muhyiddin Yassin were used as sources most often.

    BN were used as sources much more often (86%) than both PR politicians (1%) andindependent/other political figures (12%).

    Overall, only BN coalition politicians engaged in attack politics (Najib Razak and Muhyiddin

    Yassin).

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues.

    The Non-Policy Issue of Socioeconomic Status was the most covered issue overall.

    4 TV2 ENGLISH NEWS

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received the most coverage (50.56%), followed by Other, PAS, PKR, then UMNO.

    Refer to Table 1 for figures.

    5 TV2 ENGLISH NEWS

    BN

    OtherPAS

    PKR

    UMNO

    DAP

    MCA

    PR

    Gerakan

    MIC

    PSM

    SUPP

    PBB

    PBS

    PRS

    PRM

    SAPP

    SPDP

    UPKO

    0 10 20 30 40 50 60

    50.56

    18.687.73

    5.80

    4.67

    4.03

    3.70

    1.77

    1.13

    1.13

    0.48

    0.32

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, the mention-level coveragededicated to each major coalition was skewed significantly towards coverage of BN(61.51%).

    Refer to Table 2 for figures.

    6 TV2 ENGLISH NEWS

    BN

    PR

    Independent

    Other

    0 10 20 30 40 50 60 70

    61.51

    19.32

    0.48

    18.68

    Volume

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used the most often (75%), followed by the positive category (17%).

    7 TV2 ENGLISH NEWS

    0%7%

    75%

    17%

    Attacked

    Negative

    Neutral

    Positive

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    Figure 4: Negative Political Party & Coalition Coverage

    Other political parties were the most negatively covered (44.19%), followed by PAS(13.95%).

    PAS were the party attacked.

    Refer to Table 3 for figures.

    8 TV2 ENGLISH NEWS

    Other

    PAS

    BN

    DAP

    MCA

    PKRPR

    MIC

    PSM

    UMNO

    Gerakan

    PBB

    PBS

    PRS

    PRM

    SAPP

    SPDP

    SUPP

    UPKO

    0 20 40 60 80 100 120

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (72.12%) coverage by a very significant margin, followed byOthers and MCA (both 7.69%).

    Refer to Table 3 for figures.

    9 TV2 ENGLISH NEWS

    BN

    Other

    PAS

    PKR

    UMNO

    DAPMCA

    PR

    Gerakan

    MIC

    PSM

    SUPP

    PBB

    PBS

    PRS

    PRM

    SAPP

    SPDP

    UPKO

    0 20 40 60 80 100 120 140

    Posi tive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, we see thatoverall, BN received the bulk of the positive coverage (87.5%) and the least negativecoverage (18.6%).

    Refer to Table 4 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.06 17%Neutral 1 : 0.34 75%

    Negative 1 : 1.9 7%

    Attacked 0 : 100

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph.

    Out of these 20, Najib Razak received the most mentions by a significant margin (47.57%),followed by Muhyiddin Yassin (26.33%).

    Refer to Table 5 for full figures.

    11 TV2 ENGLISH NEWS

    Najib Razak

    Muhyiddin YassinMahathir Mohamad

    Anwar Ibrahim

    Chua Soi Lek

    Lim Kit Siang

    Liow Tiong Lai

    Lim Guan Eng

    Nik Aziz

    Rosmah Mansur

    Karpal Singh

    Hishamuddin Hussein

    Musa Aman

    Rafizi RamliNurul Izzah

    Ng Yen Yen

    Ibrahim Ali

    Hadi Awang

    G. Palanivel

    Alfred Jabu

    0 5 10 15 20 25 30 35 40 45 50

    47.57

    26.335.09

    4.42

    4.20

    2.21

    1.77

    1.77

    1.55

    1.11

    0.88

    0.88

    0.66

    0.220.22

    0.22

    0.22

    0.22

    0.22

    0.22

    Coverage Volume

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Najib Razak was used as a source most often(47.62%), followed by Muhyiddin Yassin (33.33%) then Election Commission spokespeople(12.25%).

    Refer to Table 7 for figures.

    13 TV2 ENGLISH NEWS

    Najib Razak

    Muhyiddin Yassin

    Election Commission Spokesperson

    Mahathir Mohamad

    Anwar Ibrahim

    Chua Soi Lek

    Ambiga Sreenevasan

    Baru Bian

    Hadi Awang

    Hassan Ali

    0 5 10 15 20 25 30 35 40 45 50

    47.62

    33.33

    12.25

    4.76

    1.36

    0.68

    0.00

    0.00

    0.00

    0.00

    Coverage Volume

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    Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Governmentvs. Opposition vs. Independent/Other

    Politicians from BN were used as sources much more often (86%) than both PR politicians(1%) and independent/other political figures (12%).

    Refer to Table 7 for figures.

    14 TV2 ENGLISH NEWS

    86%

    1%

    12%

    BN

    PR

    Independent/Other

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used the most often (81%), followed by the positive category (14%).

    15 TV2 ENGLISH NEWS

    14%

    81%

    5%0%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Anwar Ibrahim receivedthe most negative coverage (32.81%), followed by Mahathir Mohamad, Muhyiddin Yassin,and Najib Razak (all 19.05%).

    Nik Aziz was the only one attacked. Refer to Table 8 for full figures.

    16 TV2 ENGLISH NEWS

    Anwar Ibrahim

    Mahathir Mohamad

    Muhyiddin Yassin

    Najib Razak

    Chua Soi Lek

    Lim Kit Siang

    Nurul Izzah

    Nik Aziz

    Abdul Rahman Dahlan

    Alfred Jabu

    Ambiga Sreenevasan

    Azmin Ali

    Baru Bian

    Bernard Dompok

    Chong Chieng Jen

    Dzulkefly Ahmad

    Elizabeth Wong

    G. Palanivel

    Hadi Awang

    Hassan AliHishamuddin Hussein

    Ibrahim Ali

    0 20 40 60 80 100 120

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (56.45%) and neutral coverage (49.02%).

    Chua Soi Lek received the second most positive coverage (17.74%), followed by MahathirMohamad (14.52%) then Muhyiddin Yassin (11.29%).

    Refer to Table 8 for figures.

    17 TV2 ENGLISH NEWS

    Najib RazakMuhyiddin Yassin

    Anwar Ibrahim

    Mahathir Mohamad

    Lim Kit Siang

    Lim Guan Eng

    Liow Tiong Lai

    Chua Soi Lek

    Rosmah Mansur

    Hishamuddin Hussein

    Karpal Singh

    Musa Aman

    Nik Aziz

    Alfred Jabu

    G. Palanivel

    Hadi Awang

    Ibrahim Ali

    Ng Yen Yen

    Rafizi Ramli

    Abdul Rahman DahlanAmbiga Sreenevasan

    Azmin Ali

    0 20 40 60 80 100 120

    Posi tive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, BN received all the positive coverage, the most neutral coverage, and the mostnegative coverage.

    Refer to Table 9 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 100 : 0 14%

    Neutral 1 : 0.12 79%

    Negative 1 : 0.5 5%

    Attacked 0 : 100

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Muhyiddin Yassin (78.57%) and Najib Razak (21.43%) were first and second most commonlyengaged in attack politics.

    Refer to Table 10 for figures.

    19 TV2 ENGLISH NEWS

    Muhyiddin Yassin

    Najib Razak

    Ambiga Sreenevasan

    Anwar Ibrahim

    Baru Bian

    Chua Soi Lek

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Lim Guan Eng

    Lim Kit Siang

    Mahathir Mohamad

    Musa Aman

    Nazri Aziz

    0 10 20 30 40 50 60 70 80 90

    78.57

    21.43

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Overall, only BN coalition politicians engaged in attack politics.

    Refer to Table 10 for figures.

    20 TV2 ENGLISH NEWS

    100.00

    BN

    PR

    Independent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Non-Policy Issues than Policy Issues.

    Refer to Table 11 for figures.

    21 TV2 ENGLISH NEWS

    34%

    66%

    Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, Vision Policies and Programmes were given the most coverage,followed by the Economy & Development then Education and Religion.

    Refer to Table 11 for figures.

    22 TV2 ENGLISH NEWS

    45%

    20%

    8%

    1%

    10%

    6%

    2%

    8%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues covered, Socioeconomic Status was given the most coverage,followed by Electioneering.

    Refer to Table 11 for figures.

    23 TV2 ENGLISH NEWS

    5%1%

    3%

    67%

    1%

    23%

    Non-Policy Issues

    Ethnicity

    Religion

    Democracy & Human Rights

    Socioeconomic Status

    Mudslinging

    Gender

    Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (nd = 31 days)

    Number of data points/references identified and analysed: ndp = 3284

    Number of articles identified and analysed: na = 249

    Average number of articles/day: na/d = 8

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts.

    They were more than 1/3 about the election, and were news stories as opposed to columns,opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

    24 TV2 ENGLISH NEWS

    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 TV2 ENGLISH NEWS

    TABLE 1

    Party Percentage

    BN50.564DAP 4.0258

    Gerakan 1.1272

    MCA 3.7037

    MIC 1.1272

    PAS 7.7295

    PBB 0

    PBS 0

    PKR 5.7971

    PR 1.7713

    PRS 0

    PRM 0

    PSM 0.48309

    SAPP 0

    SPDP 0

    SUPP 0.32206

    UMNO 4.6699

    UPKO 0

    Other 18.68

    TABLE 2

    Party Percentage Coalition Percentage

    BN 50.564

    BN 61.51406

    Gerakan 1.1272

    MCA 3.7037

    MIC 1.1272

    PBB 0

    PBS 0

    PRS 0

    SPDP 0

    SUPP 0.32206

    UMNO 4.6699

    UPKO 0

    PR 1.7713

    PR 19.3237DAP 4.0258

    PAS 7.7295

    PKR 5.7971

    PRM 0

    Independent 0.48309PSM 0.48309

    SAPP 0

    Other 18.68 Other 18.68

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 0 6.9767 51.429 72.115 130.5207

    DAP 0 6.9767 4.6154 0.96154 12.55364

    Gerakan 0 0 1.3187 0.96154 2.28024

    MCA 0 6.9767 2.6374 7.6923 17.3064

    MIC 0 2.3256 0.65934 2.8846 5.86954

    PAS 100 13.953 8.7912 0 122.7442

    PBB 0 0 0 0 0

    PBS 0 0 0 0 0

    PKR 0 6.9767 5.9341 2.8846 15.7954

    PR 0 6.9767 1.5385 0.96154 9.47674

    PRS 0 0 0 0 0

    PRM 0 0 0 0 0

    PSM 0 2.3256 0.43956 0 2.76516

    SAPP 0 0 0 0 0

    SPDP 0 0 0 0 0

    SUPP 0 0 0.43956 0 0.43956

    UMNO 0 2.3256 5.0549 3.8462 11.2267

    UPKO 0 0 0 0 0

    Other 0 44.186 17.143 7.6923 69.0213

    Parties &Coalitions

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    26 TV2 ENGLISH NEWS

    TABLE 5

    Politician/Political Figure

    Abdul Rahman Dahlan 0

    Alfred Jabu 0.22124

    Ambiga Sreenevasan 0

    Anwar Ibrahim 4.4248

    Azmin Ali 0

    Baru Bian 0

    Bernard Dompok 0

    Chong Chieng Jen 0

    Chua Soi Lek 4.2035

    Dzulkefly Ahmad 0

    Elizabeth Wong 0

    G. Palanivel 0.22124

    Hadi Awang 0.22124

    Hassan Ali 0

    Hishamuddin Hussein 0.88496

    Ibrahim Ali 0.22124

    James Masing 0

    Jeffrey Kitingan 0

    Karpal Singh 0.88496

    Khalid Ibrahim 0

    Khalid Samad 0

    Lim Guan Eng 1.7699

    Lim Kit Siang 2.2124

    Liow Tiong Lai 1.7699

    Mahathir Mohamad 5.0885Maximus Ongkili 0

    Mohamad 'Mat' Sabu 0

    Muhyiddin Yassin 26.327

    Musa Aman 0.66372

    Najib Razak 47.566

    Ng Yen Yen 0.22124

    Nik Aziz 1.5487

    Nizar Jamaluddin 0

    Nurul Izzah 0.22124

    Rafizi Ramli 0.22124

    Rosmah Mansur 1.1062

    Siti Mariah Mahmud 0

    Taib Mahmud 0

    Teresa Kok 0

    Tian Chua 0

    Tony Pua 0

    William Mawan 0

    Wong Ho Leng 0

    Wong Soon Koh 0

    Yong Teck Lee 0

    Percentage(mention)

    TABLE 4

    BN

    Attacked 0

    Negative 18.6046

    Neutral 61.5389

    Posit ive 87.49964

    PR

    Attacked 100

    Negative 34.8831

    Neutral 20.8792

    Positive 4.80768

    Attacked 0

    Negative 46.5116

    Neutral 17.58256

    Positive 7.6923

    Independent &Other

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    27 TV2 ENGLISH NEWS

    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi Lek

    MCA 6.19464

    BN 87.1673

    Liow Tiong Lai

    Ng Yen Yen

    G. Palanivel MIC 0.22124

    Alfred JabuPBB 0.22124

    Taib Mahmud

    Maximus Ongkili PBS 0

    James Masing PRS 0

    William Mawan SPDP 0

    Wong Soon Koh SUPP 0

    Abdul Rahman Dahlan

    UMNO 80.53018

    Hishamuddin Hussein

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa AmanNajib Razak

    Bernard Dompok UPKO 0

    Chong Chieng Jen

    DAP 4.86726

    PR 11.50448

    Karpal Singh

    Lim Guan Eng

    Lim Kit Siang

    Teresa Kok

    Tony Pua

    Wong Ho Leng

    Dzulkefly Ahmad

    PAS 1.76994

    Hadi Awang

    Khalid Samad

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nizar Jamaluddin

    Siti Mariah Mahmud

    Anwar Ibrahim

    PKR 4.86728

    Azmin Ali

    Baru Bian

    Elizabeth Wong

    Jeffrey Kitingan

    Khalid Ibrahim

    Nurul Izzah

    Rafizi Ramli

    Tian Chua

    Ambiga Sreenevasan Bersih 0

    1.32744

    Hassan Ali Independent 0

    Ibrahim Ali Perkasa 0.22124

    Rosmah Mansur 1.1062

    Yong Teck Lee SAPP 0

    Independent/Other

    '1st lady'

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    TABLE 7

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0.68027

    BN 86.39417

    Mahathir Mohamad 4.7619

    Muhyiddin Yassin 33.333

    Musa Aman 0

    Najib Razak 47.619

    Nazri Aziz 0

    Taib Mahmud 0

    Anwar Ibrahim 1.3605

    PR 1.3605

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 0

    Lim Kit Siang 0

    Nik Aziz 0

    Ambiga Sreenevasan 0

    Independent 12.245

    Hassan Ali 0

    Vox Pop Male 0

    Vox Pop Female 0

    0

    12.245

    Percentage(source)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral Positive

    Abdul Rahman Dahlan 0 0 0 0

    Alfred Jabu 0 0 0.28011 0

    Ambiga Sreenevasan 0 0 0 0

    Anwar Ibrahim 0 23.81 3.6415 0Azmin Ali 0 0 0 0

    Baru Bian 0 0 0 0

    Bernard Dompok 0 0 0 0

    Chong Chieng Jen 0 0 0 0

    Chua Soi Lek 0 9.5238 1.6807 17.742

    Dzulkefly Ahmad 0 0 0 0

    Elizabeth Wong 0 0 0 0

    G. Palanivel 0 0 0.28011 0

    Hadi Awang 0 0 0.28011 0

    Hassan Ali 0 0 0 0

    Hishamuddin Hussein 0 0 1.1204 0

    Ibrahim Ali 0 0 0.28011 0

    James Masing 0 0 0 0

    Jeffrey Kitingan 0 0 0 0

    Karpal Singh 0 0 1.1204 0

    Khalid Ibrahim 0 0 0 0

    Khalid Samad 0 0 0 0

    Lim Guan Eng 0 0 2.2409 0

    Lim Kit Siang 0 4.7619 2.521 0

    Liow Tiong Lai 0 0 2.2409 0

    Mahathir Mohamad 0 19.048 2.521 14.516

    Maximus Ongkili 0 0 0 0

    Mohamad 'Mat' Sabu 0 0 0 0

    Muhyiddin Yassin 0 19.048 29.412 11.29

    Musa Aman 0 0 0.84034 0

    Najib Razak 0 19.048 49.02 56.452

    Ng Yen Yen 0 0 0.28011 0

    Nik Aziz 100 0 0.56022 0

    Nizar Jamaluddin 0 0 0 0

    Nurul Izzah 0 4.7619 0 0

    Rafizi Ramli 0 0 0.28011 0Rosmah Mansur 0 0 1.4006 0

    Siti Mariah Mahmud 0 0 0 0

    Taib Mahmud 0 0 0 0

    Teresa Kok 0 0 0 0

    Tian Chua 0 0 0 0

    Tony Pua 0 0 0 0

    William Mawan 0 0 0 0

    Wong Ho Leng 0 0 0 0

    Wong Soon Koh 0 0 0 0

    Yong Teck Lee 0 0 0 0

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    TABLE 9

    BN

    Attacked 0

    Negative 66.6678

    Neutral 87.67567

    Positive 100

    PR

    Attacked 100

    Negative 33.3338

    Neutral 10.64424

    Positive 0

    Attacked 0

    Negative 0

    Neutral 1.68071

    Positive 0

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 100

    Mahathir Mohamad 0

    Muhyiddin Yassin 78.571

    Musa Aman 0

    Najib Razak 21.429

    Nazri Aziz0Taib Mahmud 0

    Anwar Ibrahim 0

    PR 0

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 0

    Lim Kit Siang 0

    Nik Aziz 0

    Ambiga Sreenevasan 0

    Independent 0

    Hassan Ali 0

    Vox Pop Male 0

    Vox Pop Female 0

    0

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 8.9385

    Policy Issues 19.95207

    Environment 0Economy/Development 3.9904

    Education 1.676

    Foreign Policy 0.23943

    Domestic Policy, Crime & National Security 1.9154

    Oppressive Legislation 1.1173

    Health 0.39904

    Religion 1.676

    Ethnicity 1.9952

    38.94629

    Religion 0.47885

    Democracy & Human Rights 1.0375

    Socioeconomic Status 26.177

    Mudslinging 0

    Gender 0.39904

    Electioneering 8.8587

    Non-PolicyIssues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein

    16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak

    15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)

    4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah

    6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance

    7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other