Darren Pace

Marketing Director at

International Training

linkedin.com/in/darrenpace

darren.pace@tdisdi.com

WTF IS UP WITH

MY WEBSITE

AND WHY ISN’T

IT SELLING?

Fun Fact

40,000 Per second

135,000 Per second

Are there more google searches or

youtube plays per second?

About me

204………...………Months

884…………………Weeks

5,840………...………..Days

140,160…….….…….Hours

8,409,600…..….…..Minutes

Spent Marketing Online

17 Years

What is inbound Marketing and how can it help

me sell?

1. Create a Keyword Strategy

2. SEO – Optimize your website to get found

3. Create Exceptional Content

4. Promote with Blog, Email, Social and Paid

5. Convert traffic to leads and leads to customers

6. Analyze and Refine

Topics to be covered

Keyword Strategy Create a relevant

1

“

Keywords

If you wanted to boil internet

marketing down to single starting

point, keywords are it. Keywords

~ Hubspot ~

How to Create a Killer Keyword List

Keywords

• Aim for Keywords that match the problems for which your

customers are search for solutions

• Forget about General Words, such as “Scuba Diving” or “Scuba

Equipment”. They are very competitive and hard to rank for and

likely, not even relevant to your customer

• Instead, choose less competitive keywords, like “Scuba Diving in

Vegas or Buy Scuba Gear in Vegas”. These are referred to as “long

tail keywords”.

Google Keyword Planner

2 Optimize your site

The SEO Essentials

SEO

• Onsite (titles, headings and descriptions)

• Website Architecture (hierarchy and url’s)

• Exceptional Content (get links)

• Good UI/UX (design and flow)

Know this…

SEO

There are 101 things to do to

improve SEO, but if you just focus

on creating content that brings

value, you will win.

Create Great Content 3

Create Great Content

Produce Great Content

• Educates

• Informs

• Entertains

Create Great Content

Let’s take a look at some examples from

SDI TDI ERDI

Create Great Content (Educational)

Create Great Content (Informative)

Create Great Content (Entertaining)

Content Promotion

1. Blog 2. Social 3. Email

4

Content Promotion - Blog

Content Promotion - Facebook

Promotion

Content Promotion - Email

Conversions 5

Convert traffic to leads and leads to customers

Use the content

you created for

lead generation

opportunities.

Convert traffic to leads and leads to customers

The Dive Site that always produces

Local J is a spectacular

site because it always

has big action. Come

Dive it!

Yes! I want to go diving

Analyze and Refine

6

Analyze and Refine

So, how do you analyze and

refine your Internet

Marketing Strategy?

Analyze and Refine

• Implement an analytics program

• Identify Opportunities to Improve

• Set Metrics for Success

a. Website Traffic

b. Leads

c. Customers

• Measure and Evaluate

Summary

7

Topics that we covered

1. Create a Keyword Strategy

2. SEO – Optimize your website to get found

3. Create Exceptional Content

4. Promote with Blog, Email, Social and Paid

5. Convert traffic to leads and leads to customers

6. Analyze and Refine

Questions?