wtf cricket legends v4 - paulpoole.co.th · event is designed to massively raise awareness of both...

QUICK FACTS & FIGURES

TWO MATCHESGully Cricket Style

T10 Format

ACTIVITIESWelcome Party

Two Celebrity MatchesCelebrity After Party

LOCATIONBangkok

CELEBRITY PLAYERS INCLUDE…

Suresh Raina Irfan Pathan

Harbhajan SinghYusef Pathan

IN ASSOCIATION WITH…

Royal Thai Government

RAISING FUNDS FOR…

Gracia Raina Foundation, which supports vulnerable women

LIVE STREAMWTF Media, one of Asia’s largest fantasy sports gaming platforms,

engaging millions of fans

Integrate your marketing with WTF LEGENDS CRICKET MATCH THAILAND 2021…

Organised By WTF Media ONE OF ASIA’S LARGEST FANTASY SPORTS GAMING PLATFORMS

Marketing Support By Paul Poole (South East Asia) Co., Ltd. - The Sponsorship Experts

Official Charity

COMMERCIAL SPONSORSHIP & PARTNERSHIP MARKETING OPPORTUNITIES

A CARNIVAL OF CRICKET FEATURING WORLD FAMOUS FORMER INTERNATIONAL PLAYERS

1 www.wtfsports.io

WTF LEGENDS CRICKET MATCH THAILAND 202121ST NOVEMBER, BANGKOK The inaugural WTF LEGENDS CRICKET MATCH THAILAND, will take place in Bangkok on 21st November 2021.

Billed as a carnival of cricket, the event is expected to attract thousands of sports fans and will feature world famous male and female former professional cricket players from Australia, England, India, South Africa and Sri Lanka.

Organised by WTF Media, one of Asia’s largest sports gaming platforms, in association with the Royal Thai Government, the event is designed to massively raise awareness of both men’s and women’s cricket in Thailand and new markets, as well as promote diversity and equality through sport.

WTF LEGENDS CRICKET MATCH THAILAND 2021 will be live streamed to millions of fans through the WTF Media app.





PACKAGESWe have a number of commercial sponsorship and partnership opportunities for businesses to get involved with WTF LEGENDS CRICKET MATCH THAILAND 2021…

TIER 1: TITLE & PRESENTING SPONSORS- One Title Sponsor with naming rights to the event - One Presenting Sponsor with naming rights to the event

TIER 2: HOST SPONSOR & OFFICIAL PARTNERS- One or more Host Sponsor / s with hosting rights to the event- Up to six Official Partners from non-competing categories

TIER 3: OFFICIAL SUPPLIERS & MEDIA PARTNERS- Up to 10 Official Suppliers providing goods and services essential to the event- Up to 10 Media Partners providing advertising and guaranteed editorial essential to the event

ADVERTISING AND HOSPITALITY PACKAGES - Available on request

WHO SHOULD SPONSOR?WTF LEGENDS CRICKET MATCH THAILAND 2021 is a great opportunity for businesses to associate with a cause related marketing, celebrity event and is a perfect match for businesses in the following sectors...

Airlines Financial Services Luggage Sports Tourism

Alcohol Fashion Luxury Technology

Beauty Hotels & Hotel Services Professional Services Transport

Communications Insurance Property Watches

Cosmetics Jewellery Security Web-based Services

2 www.wtfsports.ioOfficial Charity



3 www.wtfsports.ioOrganised By WTF Media ONE OF ASIA’S LARGEST FANTASY SPORTS GAMING PLATFORMS


WHY GET INVOLVED?Association with WTF LEGENDS CRICKET MATCH THAILAND 2021 offers sponsors numerous benefits including:

IMAGE ENHANCEMENT - with this high profile celebrity carnival of cricket

BRAND EXPOSURE - raising brand awareness of products and services and association with this leading event

UN GLOBAL GOALS – promoting diversity and equality as well as a healthy lifestyle through cricket

HOSPITALITY OPPORTUNITIES - entertaining target audiences both internal and external

EXPERIENTIAL MARKETING - exposure to over 5,000 spectators plus millions through Live Stream

INTEGRATED MARKETING - worldwide media exposure

NETWORKING - with business leaders

Companies associating with WTF LEGENDS CRICKET MATCH THAILAND 2021 tie in with the following values: Aspirational; Diversity; Equality; Major Historical & Pioneering Events; Excitement; Competition; Professionalism; Escapism; and Sport.

RIGHTS ON OFFERSponsorship packages include a range of benefits, including:

• Category Exclusivity & Title Rights• Branding & Intellectual Property Rights• Media, Promotion & PR Rights• Digital & Social Rights• Experiential Rights• Hospitality & Networking Rights• Merchandising Rights

Sponsorship packages are designed to provide an exceptional combination of networking and corporate branding opportunities, including:

• new client acquisition• publicity through a global marketing campaign• access to a highly exclusive network• promoting sponsors as industry leaders• enhancing corporate image and brand exposure• adding value to a brand’s marketing campaign• generating direct access to target markets

A company’s participation in WTF LEGENDS CRICKET MATCH THAILAND 2021 not only strengthens awareness of its products and services to an audience of important decision-makers but also more importantly confirms its position as an industry leader.

Official Charity





THE LEGENDS MATCH

STYLE & FORMATThe matches will be played in ‘gully’ cricket style

following a T10 Format

2 matches will be held in a day, in the span of 5-6 hours

7 – a side

2 Captains will select players from a total available pool of 10 Men and 4 Women - former international

cricket players from different parts of the world

T10 EXPLAINEDT10 cricket is a short form of cricket

Two teams play a single innings restricted to a maximum of ten overs per side

Each game lasts 90 minutes

The first competition using this format took place in December 2017, the opening season of the T10

League in the United Arab Emirates

Officially sanctioned by the International Cricket Council (ICC)

MISSIONCreate awareness of cricket in Thailand

Promote diversity and equality through charity partner GRF

LIVE STREAMLive View - Free to viewers on the

WTF Media app

PROCEEDSEqually divided between GRF, Cricket Association of Thailand & WTF Media

Official Charity





Suresh Raina Irfan Pathan Harbhajan Singh

Shashikala Siriwardene

Yusef Pathan

Reema Malhotra

THE LEGENDS MATCH

THE MATCH PLAYERSPlayers from Australia, South Africa, England and Sri Lanka are expected to participate including:

MEN PLAYERSSuresh Raina - known as the first Indian to score 100 in all three formats of the gameIrfan Pathan - a bowling all-rounder known as the “Blue-Eyed Boy” of Indian cricketHarbhajan Singh - who has the second-highest number of Test wickets by an off spinnerYusef Pathan - who was a regular feature of the national One Day International team

As well as Yuvraj Singh, Virender Shewag and Sachin Tendulkar.

WOMEN PLAYERSShashikala Siriwardene - former captain of the Sri Lankan women’s cricket team in Women’s One Day InternationalsReema Malhotra - Indian Women’s One Day International and Twenty20 player

All subject to change

Official Charity





CRICKET IN THAILAND

HISTORYCricket has been played recreationally in Thailand since 1890, the era of King Chulalongkorn, Rama V, both in Bangkok and Chiang Mai.

It became organised as a competitive sport with the formation of the Thailand Cricket League (TCL) in 1971.

Adult cricket is now being played not only in Bangkok and Chiang Mai but also in Khon Kaen, Hua Hin, Eastern Seaboard, and more recently in Phuket. In 2004, with the blessing of the Sports Authority of Thailand, the TCL was renamed the Cricket Association of Thailand.

In the past twenty years the highly popular Cricket Sixes format has raised the profile of cricket in Thailand through RBSC Sixes in Bangkok, Chiang Mai Sixes, Hua Hin Sixes and Phuket Sixes.

The past ten years has seen a hearting growth of the game at grass root level. In Bangkok, there are a number of senior and junior youth teams playing regularly in structured competitions. The Chiang Mai Schools Cricket Alliance has been in action since the 1990s and through its Sawasdee cricket programme has been building a fast-growing group of young cricketers.

Khon Kaen, Chonburi, Petchabun, Phuket, Khao Yai also have structured coaching programs and regular tournaments.

From this base, Thailand not only fields a men’s and women’s senior team but also youth national teams, which compete in annual ACC-sponsored tournaments.

CRICKET ASSOCIATION OF THAILANDThe Cricket Association of Thailand is a body that continuously aims to initiate cricket in new regions and local communities, to further develop cricket and enhance standards of cricket to meet and participate in higher levels of international cricket.

CAT is a member of the Asian Cricket Council (ACC) and in 2005 achieved associate membership of the International Cricket Council (ICC). Further in the same year, CAT was given the association status after being included as a discipline under the Sports Authority of Thailand.

http://www.cricketthailand.org/

Official Charity





MAIN BENEFITS

BRAND EXPOSURE

The opportunity to integrate with WTF LEGENDS CRICKET MATCH THAILAND 2021.

NAMING RIGHTS TO THE EVENT EVENT BRANDING EXHIBITOR PRESENCEPRESENCE ON WTF APP

MEDIA, PROMOTION & PR RIGHTS

Sponsors can create media coverage through news PR activity. There will be coverage in Thai local and national media, Asian regional and international media including Social, Online, TV, Radio and Magazines.

WTF LEGENDS CRICKET MATCH THAILAND 2021 is hot news. All Sponsors and Partners will have rights to associate with the event for PR and advertising activity. Sponsors and Partners can create content through: Celebrities; Event Highlights; Onsite Promotion; and Press Conferences.

The PR campaign ensures wide coverage both during and after the event, featuring:• Media engagement and editorial in business, lifestyle and sport magazines• Features on the topics at the event e.g. diversity, equality, cricket carnival atmosphere• Online campaign of advertising, editorial, blogging and social media• International and local news channels

MEDIA PARTNERS

Guaranteed coverage with our Media Partners – currently being confirmed.

ADVERTISING

A media-wide advertising campaign will begin before the event, focusing on industry, news, lifestyle and business publications enhanced with editorial content.

WTF LEGENDS CRICKET MATCH THAILAND 2021 will be extensively publicised through a varied and diverse mix of marketing methods and print and online outlets.

By working with a comprehensive range of media, the event is widely promoted across both international and local stages.

In addition to print and online coverage, direct mails, e-newsletters and the promotion of the event’s news via social media are all used to deliver the event’s message to the target audience.

Official Charity





MAIN BENEFITS

DIGITAL & SOCIAL RIGHTS

Exposure through…

Celebrity player social media profiles...

CELEBRITY PLAYER FACEBOOK INSTAGRAM TWITTER

Suresh Raina 5.6 Million 13.9 Million 17.7 Million

Irfan Pathan 6.6 Million 2.2 Million 5.3 Million

Harbhajan Singh 9.6 Million 4.3 Million 10.8 Million

Yusef Pathan 5.7 Million 1.1 Million 1.2 Million

Reema Malhotra 2,300 39,300 13,100

Shashikala Siriwardene 6,400 3,540

WTF social and digital platforms...

INSTAGRAM https://www.instagram.com/wtfs_sports/

7565 Followers

WEB & APP www.wtfsports.io

1 Million + Downloads

TELEGRAM https://t.me/wtf_sport

3596 Members

FACEBOOK https://www.facebook.com/wtfsports.io/

1900 Followers

EXPERIENTIAL RIGHTS

WTF LEGENDS CRICKET MATCH THAILAND 2021 is a major opportunity to target spectators at the event and those watching via Live Stream.

HOSPITALITY & NETWORKING RIGHTS

WTF LEGENDS CRICKET MATCH THAILAND 2021 offers a plethora of fantastic opportunities to entertain customers, clients and executives in Bangkok. This is an excellent way to do and promote your business through a number of opportunities including: - Welcome Party- Two Celebrity Matches- Celebrity After Party

MERCHANDISING RIGHTS

We offer our Sponsors, Partners, Supporters and Suppliers the opportunity to produce joint branded merchandise. This could be used as give-aways through media and presence marketing promotions. For example, WTF LEGENDS CRICKET MATCH THAILAND 2021 Goodie Bags.

Official Charity



Marketing Support By Paul Poole (South East Asia) Co., Ltd. - The Sponsorship Experts9 www.wtfsports.io

RIGHTS INVENTORY

PARTNER LEVEL

TIER 1 TIER 2 TIER 3

TITLE & PRESENTING SPONSORS

HOST SPONSORS

OFFICIAL PARTNERS

OFFICIAL SUPPLIERS /

MEDIA PARTNERS

CATEGORY EXCLUSIVITY & TITLE RIGHTS

Rights to title “[Title Sponsor Name] WTF LEGENDS CRICKET MATCH THAILAND 2021 in association with [Presenting Sponsor Name]” for PR and advertising use

Yes

Rights to title “[Host Sponsor Name] Official Host Partner [Title Sponsor Name] WTF LEGENDS CRICKET MATCH THAILAND 2021 in association with [Presenting Sponsor Name]” for PR and advertising use

Yes

Rights to title “[Partner Name] Official Partner of [Title Sponsor Name] WTF LEGENDS CRICKET MATCH THAILAND 2021 in association with [Presenting Sponsor Name]” for PR and advertising use

Yes

Rights to title “[Supplier / Media Name] Official Supplier / Media Partner [Title Sponsor Name] WTF LEGENDS CRICKET MATCH THAILAND 2021 in association with [Presenting Sponsor Name]” for PR and advertising use

Yes

Category Exclusivity Yes Yes Yes Yes

INTELLECTUAL PROPERTY & BRANDING RIGHTS

LOGOS & IMAGES

Right to use WTF LEGENDS CRICKET MATCH THAILAND 2021 Composite (lock-up) Logo on all internal and external marketing

Yes Yes Yes Yes

EVENT BRANDING - GENERAL

Corporate logo displayed at event – size dependent on Tier level

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Logo displayed on video screens at various points during the event

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Logo in entrance area of eventYes

ProminentYes

ProminentX1 logo X1 logo

Logo inside and outside any Bar / VIP / Hospitality area at event

Yes Prominent

Yes Prominent

X1 logo X1 logo

Logo on any advertising hoardings at the event Shae of 50% 10% Share of 20% Share of 20%

Media interview area backdrop branding Yes Yes Yes Yes

Name mention by event commentators at event and on Live Stream

Yes Yes Yes Yes

Logo on officials’ clothing All Yes

LIVE STREAM OF MATCHES

Logo part of live stream coverage of matches on www.wtfsports.io

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

RIGHTS INVENTORY

PARTNER LEVEL

TIER 1 TIER 2 TIER 3

TITLE & PRESENTING SPONSORS

HOST SPONSORS

OFFICIAL PARTNERS

OFFICIAL SUPPLIERS /

MEDIA PARTNERS

WELCOME PARTY / AFTER PARTY

Top-level logo inclusion on media wall on the red carpet Yes Yes

MEDIA, PROMOTION & PR RIGHTS

Logo on literature pre / post events, website, stationery etc.Yes

ProminentLess

ProminentLess

ProminentLess

Prominent

Programme advertisement, if applicable Full Page Full Page 1/2 Page 1/4 Page

Brand name mention and logo in WTF LEGENDS CRICKET MATCH THAILAND 2021 press information and advertisements and any promotional marketing / sales materials

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Logo on advertising in Media Partner publications – size dependent on sponsorship level

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Representative to speak at press conferences Yes Yes

DIGITAL & SOCIAL RIGHTS

Branding on event emails, website, and all site communications including e newsletters

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Part of digital engagement programme Twitter, Instagram & FB posts

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Top-level corporate placement on event page on www.wtfsports.io

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Logo inclusion in corporate sponsor page on www.wtfsports.io

Yes Prominent

Less Prominent

Less Prominent

Less Prominent

Promotional campaign run across WTF platformYes

ProminentLess

ProminentLess

ProminentLess

Prominent

EXPERIENTIAL RIGHTS

Opportunity for brand activations during the multi-day event Yes Yes Yes Yes

Promotional literature at the event Yes Yes Yes Yes

Sampling Yes Yes Yes Yes

HOSPITALITY & NETWORKING RIGHTS

VIP area access 12 Guests 12 Guests 6 Guests 3 Guests

MERCHANDISING RIGHTS

Logo on any WTF LEGENDS CRICKET MATCH THAILAND 2021 T-shirt produced

Yes Yes

Insertion of promotional material or product sample into goodie bag

Yes Yes Yes Yes

Logo on VIP, media & staff passes Yes Yes

Official Charity





ABOUT WTFWTF LEGENDS CRICKET MATCH THAILAND 2021 is organised by Thai based Win Trade Fantasy (WTF) Media, one of Asia’s largest fantasy sports gaming platforms, engaging millions of fans.

Owned by Manit Parikh, Vinit Bhatia, Yash Kadakia and Rakesh Singh, WTF Media features a variety of disciplines and playing modes including Cricket, Football, NFL, NBA and MLB. The WTF Media app offers a perfect platform for sports fans to engage in their preferred sports, create teams, interact with other fans and try their knowledge.

Launched in 2020, the app makes every sports fan more skilful by letting them use their sports knowledge by turning it into a rewarding endeavour. Fans can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.

WTF Media is a ‘one-stop shop’ for consuming and playing all sports related games and media (news, videos & podcasts) along with real-time analytics. WTF Media is the only Sports Centric Media Tech platform in the world where fans can consume, communicate and transact on all professional sports related media with the option to create custom content for their pages.

WTF Media is where users become fans and transform to being journalists airing their views, opinions & strategy on a passion-based community.

www.wtfsports.io

GRACIA RAINA FOUNDATIONGRF is the event official charity partner. Established in 2017, with a simple goal of empowering women, in and on the cusp of their reproductive phase, with knowledge and awareness that further enables them to make improved reproductive and maternal health-oriented decisions.

A woman is most vulnerable when she’s in her adolescence, and that’s where GRF work begins, of providing individuals with a solid health base.

GRF uses culturally sensitive awareness programmes as one of the tools to promote maternal wellness; further assisting women to achieve dignity-based maternal-child care.

https://www.graciarainafoundation.com/

Official Charity





CONTACT

WTF MEDIA CO., LTD5 / 377 Moo 19Tambol BangpleeyaiAmphoe BangpleeSamut Prakan 10540Thailand

https://wtfsports.io https://youtu.be/8WbnGX8j5KM https://www.linkedin.com/company/wtfsports/

Manit Parikh - Director (English Speaking)email: [email protected]. +66 8 0002 3834

PAUL POOLE (SOUTH EAST ASIA) CO., LTD.198 Tanou Road Bovernives PranakornBangkok 10200 Thailand Tel. / Fax: +66 2622 0605 - 7 www.paulpoole.co.th

Paul Poole - Managing Director (English Speaking) email: [email protected] Tel. +66 8 6563 3196

Udomporn Phanjindawan – Personal Assistant (Thai / English Speaking) email: [email protected] Tel. +66 8 6382 9949

Official Charity

wtf cricket legends v4 - paulpoole.co.th · event is designed to massively raise awareness of both...

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