wsuk
TRANSCRIPT
BY: THAWBAN BAIG
PRESENTATION OUTLINE
INTRODUCTION SEGMENTATION TARGETING CONSUMER PSYCHOLOGY USP (UNIQUE SELLING PROPOSITION) BRAND ANALYASIS ADVERTISEMENT PLAN
INTRODUCTION
WHAT DO WE MEAN BY “WSUK”
MEANING OF WSUK
OUR AIM
SWITCHING TOWARDS MODERN TECH
OUR PRODUCT
FOCUSED ON MODERN CONCEPTS OF PROFESSIONALS
OUR SELF VISUALIZATION
PRODUCT SPECIFICATIONS
FULL FILLING THE NEEDS OF PROFESSIONALS
WSUK SEGMENTATION
SEGMENT IDENTIFIED– EXECUTIVES AND BUSINESSMEN– MANAGERS IN MULTINATIONALS– EDUCATIONAL SECTOR (COLLEGES AND UNIVERSITIES)– INDIVIDUAL LECTURERS AND TRAINERS– PERSONAL PROJECTION– PEOPLE WHO WANTS TO PROJECT THEIR TELEVISION– USE PROJECTOR WITH I POD– USE PROJECTOR WITH YOUR MOBILE TO PRESENT ANYWHERE– GAMING ON BIG SCREEN
WSUK SEGMENTATION
MAIN FOCUS ON TWO SEGMENTS– EXECUTIVES AND BUSINESSMEN– MANAGERS IN MULTINATIONALS– EDUCATIONAL SECTOR (COLLEGES AND UNIVERSITIES)
PYSHOGRAPHIC SEGMENTATION– FEATURES– ACTIVITIES– INTERESTS– OPINIONS
WSUK SEGMENTATION FEATURES
– YOUNG AND ENERGETIC BUSINESS MAN AND EXECUTIVE FALL IN TO THIS CATEGORY
– THESE PEOPLE ARE YOUNG AND ADAPT NEW CHANGES QUICKLY.– THEY ARE BUSY MOST OF THE TIME SO THEY WANT QUICK SOLUTIONS FOR
THEIR BUSINESS PROBLEMS.– THEY WANT EASY ACCESS TO EVERYTHING
ACTIVITIES – THEY ARE YOUNG BUSINESS MEN WHO ARE BUSINESS ORIENTED. THEY HAVE
MOST EMPHASIS ON ACHIEVING THEIR TARGETS IN THE SHORTEST MEANS TIME.
– THEIR HOBBIES ARE SURFING ON INTERNET AND FINDING OUT KNOWLEDGE ABOUT LATEST TECHNOLOGY ETC.
– THEY ATTEND BUSINESS MEETINGS AND BUSINESS CEREMONIES.
WSUK SEGMENTATION INTERESTS
– THEY HAVE SMALL AND GROWING FAMILIES.– THEY HAVE HOUSES IN POSH AND POPULAR AREAS.– THEY ARE FUTURE ORIENTED AND TEND TO MAXIMIZE THEIR BUSINESS
AND PROFITS.
OPINIONS
– THEY ARE FUTURE ORIENTED THEIR MAIN EMPHASIS IS ON PROFIT MAXIMIZATION.
– THEY ARE HIGHLY CONCERNED ABOUT THE ECONOMIC CONDITIONS IN THE COUNTRY.
– THEY USE HIGH QUALITY AND BRANDED PRODUCTS.
WSUK TARGETING YOUNG AND ENERGETIC BUSINESS PEOPLES
– EXECUTIVES AND BUSINESSMEN– MANAGERS IN MULTINATIONALS– EDUCATIONAL SECTOR (COLLEGES AND UNIVERSITIES)– INDIVIDUAL LECTURERS AND TRAINERS– ENTREPRENEUR ORGANIZATIONS– BUSINESS OWNERS– LARGE SALES ORGANIZATIONS– EVENT ORGANIZERS– TELECOM SECTOR– ENTERTAINMENT SECTOR– HOME CINEMAS– HOTELS AND CAFES– SHOPS IN LARGE SHOPPING MALLS
CONSUMER PSYCHOLOGY
NEED TO ROJECT INFORMATION ONTO A LARGE SCREEN
CONNECTIVITY & COMPATIBILITY
CONSUMERS DON’T WANT DARK ROOMS
THEY WANT TO GET RID OF EXTRA WIRES
CONSUMER PSYCHOLOGY
THEY DON’T WANT TO SETUP EXTRA EQUIPMENT LIKE SOUND
THEY DON’T ANY DISTORTIONS IN GRAPHICS
MOBILITY IS THE MOST PREFERABLE ISSUE AT THIS TIME
PEOPLE DON’T WANT BULKY THINGS
USP
CONSUMERS WILL PREFER IT DUE TO OUR EXCITING PRICE
WSUK PROJECTOR COMES UP WITH BUILT-IN SPEAKERS
DELIVER TRUE TO VISUAL EXPERIENCE
OUR PRODUCT IS CAPABLE TO WORK AT A DISTANCE OF 40 FEET
USP
CONSUMERS WILL PREFER IT DUE TO ITS EFFICIENT ELECTRICITY CONSUMPTION
UNIQUE ABILITY TO WORK IN FULL SUN LIGHT
WE CAN CALL IT AS A COMBO DEVICE
DUE TO ITS STYLISH LOOK AND LIGHT WEIGHT
BRAND ANALYSIS
BRAND NAME
WSUK
WSUK MICRO-PROJECTORS
BRAND ANALYSIS
BRAND NAME CHARACTERISTICS DISTINCTIVENESS BREVITY APPROPRAITENESS EASY TO PRONOUNCE LIKABILITY EXTENDABILITY PROTECTABILITY
BRAND ANALYSIS
BRAND IMAGE EASY TO CARRY
MOBILITY
LATEST TECHNOLOGY
ALL IN ONE
PLUG AND PLAY DEVICE
BRAND ANALYSIS
BRAND IDENTITY QUALITY PROJECTORS
USER FRIENDLY
APPROACH USED FOR BRANDING COMPANY NAME
ADVERTISEMENT PLAN
RADIO CHANNELS (FM 89, FM 100 AND FM 101)
TV CHANNELS (ADS SHOWN ON PRIME TIME)
PRINT ADS ON ENGLISH NEWS PAPERS
PRINT AD
RADIO AD
VIDEO AD
OUR ADVERTISEMENTS
THANK YOU