wsa15 report
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Connecting smart minds: Mobile Content with knowledge impact Mobile content developers and producers create exciting content and innovative
applications that do more than just meet basic needs of communication. They
impact the daily lives of millions with mobile content and apps that connect minds.
Smart applications track earthquakes, facilitate banking everywhere for everyone,
make governments more transparent and accountable, and save lives.
Mobile content and innovative applications empower people to read or visualise
colours when they are blind, find each other where there are no street numbers,
overcome motoric and cognitive limitations.
They change the entire experience of tourists be, it in Italy, Saudi Arabia, Mexico
or Denmark. They alter the radio experience in Latvia, local news availability in
India, citizen reporting in the Russian Federation.
Abu Dhabi Systems and Information Centre (ADSIC) is proud to host the WSA
-mobile Global Congress for the third consecutive time and to welcome all
those who actively contribute to the UN WSIS Agenda.
As the main strategic partner for WSA-mobile, ADSIC is ready to provide all
the support needed to develop and increase global participation to achieve
the UN MDGS.
Locally, ADSIC is responsible for the Abu Dhabi IT agenda and plays a very
important role in supervising the e-Government program implementation,
sponsoring initiatives and competencies that are of critical importance to the
project and to the overall Abu Dhabi e-Government strategy, which, in
accordance with the Abu Dhabi 2030 Vision, supports initiatives for
sustainable innovation of technology, nationally and internationally, and the
use of innovative applications for developing and improving content production locally.
Our strategy reflects the international standards of WSA, especially in relation to utilizing ICT as
the means for the welfare and well-being of mankind. Such approach builds on the widely strong
belief that investing in human capital will prove to be the empowering tool for community
transformation towards knowledge-based economy, thereby realizing the vision of our wise
leadership to boost the rank of the Abu Dhabi Government among the best in the world.
Let us all make the most out of this event, which gives us a unique opportunity to share
knowledge, showcase solutions and discuss the latest trends in innovative mobile content creation
– many of which will guide us towards true transformational and
sustainable development.
Prof. Dr. Peter A. Bruck WSA Chairman
H.E. Rashed Lahej Al Man-soori, Director General ADSIC
WORLD SUMMIT AWARD MOBILE GLOBAL CONGRESS 2015 Connecting Smart Minds The WSA mobile Global congress turned Abu Dhabi into a hub for mobile innovation and creative
applications.
The congress provided a unique platform for knowledge exchange between creative minds, young
entrepreneurs, international thought-leaders and industry experts.
The WSA-mobile Global Congress featured:
Mobile Innovation Exhibition
Innovation Shots by international keynote speakers
Innovation pitches by WSA winners
Interactive workshop and knowledge transfer sessions
Reverse Pitching by Corporates
Award Ceremony and Gala
Social Networking Events
Ibtikari 3.0
MOBILE INNOVATION EXHIBITION
The core of the WSA-mobile Global Congress are the 40 winning applications, demonstrating how
mobile innovation can have an impact on our society and support. The winners´exhibition was a
showcase of all solutions, demonstrating the richness and diversity of creative solutions word-wide.
A great opportunity for hands-on demonstrations and interaction with the winners.
INNOVATION SHOTS
Keynotes by international thought-leaders, discussing insights on Internet of Things vs. Internet of
Thoughs and smart content building smart societies.
H.E. Mukhisa Kituyi, Secretary General UNCTAD
Mobile Innovation supporting the UN SDGs
H.E. Abdullah Saeed Al Darmaki, CEO Khalifa Fund for Enterprise Development
Encouraging Emirati Entrepreneurship
Tarek Kamel, Sr. Advisor to ICANN President
Eng. Mohammed Al Zarouni, Executive Director, Policies and Programs Department
TRA
Smart Content for a Smart Nation
Paul Hughes, Director of Ten Meters of Thinking, Netherlands
Inspiration Performance on Smart Design
Gary Schwartz, President & CEO, Impact Mobile, Canada,
Internet of Things | If Things Could Speak
Rich Radka, Claro Partners, Spain
Internet of Everything | Navigating disruptive change
Ana Serrano, Chief Digital Officer, Canadian Film Centre, Canada
Holodeck anywhere | Intersection of the Internet, mobile & VR
Ralph Simon, Founder Mobile Entertainment Forum Americas, UK
and “Founder of the Ringtone”, UK
Internet for All |Mobile living
Janine Warner, Founder Digitalfamily, USA
Content for smart minds | Disruptive Design for Mobile Education
Dana Al Salem, Founder FanFactory and Co-Founder Yahoo Europe, UK
Smart engagement: Multimedia, Mobile, Music and Fan Intelligence
Tomi Ahonen, Author and Mobile Thoughtleader, Finland, Singapore, Hong Kong SAR
Mobile for smart societies | Society evolvement through and
beyond technology
Rapelang Rabana, Founder ReKindle Learning, South Africa
Smart content for development| Leapfrogging & Micro Step Futures
INNOVATION PITCHES BY WSA WINNERS :
MOBILE INNOVATION AT ITS BEST
The 40 WSA-mobile Winners already proved that their products are the most innovative solutions
selected in a unique and tough filtering process.
Each winner had to first succeed in a local competition and prove that their product is the most
promising from their country in the respective category. Each UN member state is eligible to
nominate 1 product per WSA category. This year WSA received more than 500 submissions from
over 100 countries. 67 international jurors selected the 5 best, creative and most innovative apps
per category—the WSA-mobile Winners.
In Abu Dhabi the winners pitched their products in front of an experts jury. Each team had 7
minutes to convince the jury, that their team is the most committed, their solution has the strongest
impact and their pitch the most entertaining.
After the last pitch, the jury selected 1 Abu Dhabi Global Champion in each of the categories.
The winners this year demonstrate the richness and diversity of local content, and prove that mobile
solutions are a key enabler for development.
m-Business & Commerce MOBIZY | PORTUGAL
m-Government & Participation DUBAI POLICE APP |
m-Learning & Education LIFESAVER: A NEW WAY TO LEARN CPR | UK
m-Entertainment & Lifestyle CREATERRIA | POLAND
m-Tourism & Culture ANCIENT AQUILEA 3D | ITALY
m-Media & News Hyperboloid NEWS Reporter| RUSSIAN
m-Environment & Health UNIVERSAL DOCTOR SPEAKER | SPAIN
m-Inclusion & Empowerment LIVOX | BRAZIL
REVERSE PITCHING BY CORPORATES
INNOVATING THE INNOVATION FRAMEWORK
Large corporations are struggling to keep up with the fast pace of the technological evolution, the
smartest ones have realized that they need to cooperate with young innovators and start-ups to
keep track.
At the WSA-mobile Congress in Abu Dhabi the first Reverse Pitching session took place in the MENA
region, and corporates shared what they have to offer, but also what they need from start-ups with
the audience.
Moderation:
Thierry Bouffioux, Erasmus Centre for Entrepreneurship, Business Angel and Start-Up mentor
With Pitches from:
Yehia Hassan, Senior Solutions Engineer, Esri
Raihana Alhashmi, Audience Marketing Manager- Academia and Startups at Microsoft
Jean-Luc Scherer, Director Core Networks, Ericsson
Selim J. Eddé, Vice President Government Relations, SAP MEA
Arkin Kol, Regional Manager, Dolby
Kamal Hassan, CEO i360 Innovation, UAE
INTERACTIVE WORKSHOPS AND KNOWLEDGE TRANSFER SESSIONS
At WSA-mobile Global Congress 2015 the audience worked in an interactive manner, in order to
guarantee a knowledge transfer between all stake-holders.
Hands-On workshops for creative working, mentoring session or interactive discussions on the
development agenda of the United Nations, for each person, there was something to contribute and
benefit from.
LEARN FROM FAILURES – LIVE YOUR DREAMS BUSINESS MATCHING WORLD CAFÉ
A speed-matching session, where young
entrepreneurs and start-ups could meet and learn
from international experts and mentors, how
failures are part of success.
SOCIAL MEDIA WORKSHOP by Mathias Haas,
CEO Supersocial, Austria
Hands-On demonstration how to reach your
community and fans through social media.
INFOGRAPHICS ROCK by Jakub Lebuda, CEO
Clipatize, Poland
ICT Enabled Education by Mario Franco and Millennium@EDU
THE FUTURE OF MOBILES , Scenario building and Visioning exercise
by: Suzanne Stein, Canada and Adam Montandon, UK & Denmark
MOBILE TECHNOLOGY SUPPORTING THE POST-2015 AGENDA
Thought Leadership discussion how ICTs can support the development of an inclusive knowledge
society, supporting the United Nations Sustainable Development Goals.
With Prof. Peter A. Bruck, WSA Chairman, H.E.
Mukhisa Kituyi, SG UNCTAD, Tarek Kamel, Sr.
Advisor to ICANN President, Anne Shongwe,
CEO Afroes, Wafaa Alami, ISESCO, Rodrigo
Assumpcao, Dataprev, Zuhair Azhar DLT and
many more
UAE STUDENT CAMP with Abu Dhabi
University, Centre for Innovation and
Entrepreneurship
The Abu Dhabi university students were took
actively part in the WSA-mobile Global Congress,
by preparing case analysis on the business models
of the winning projects. In 2 interactive workshops they presented their learnings and
recommendations to the winners.
IBTIKARI 3.0 ابتكاري
Transform your innovative idea into a start-up @WSA-mobile
IBTIKARI 3.0 is a tailored program to help cultivate entrepreneurial culture among UAE
Nationals and encourage innovation around mobile innovation.
The Khalifa Fund for Enterprise Development conducted Ibtikari for the 3rd time in Abu Dhabi, but
for the first time within the WSA-mobile Global Congress. A great opportunity to match Emirati
entrepreneurs with international mentors and start-ups.
To guarantee sustainable partnerships and mentoring for the Emirati
entrepreneurs, WSA and Khalifa Fund conducted a mentoring
workshop for the 6 winning Start-Ups from Ibtikari 2.
WSA mentors: Janine Warner, Creator Digital Family, USA,
Rich Radka, Partner at Claro Partners, Spain; Niall Austin, Ceo Omni
Motions, Ireland, Rainer Babiel, CEO Babiel GmbH, Germany,
Zouheir Lakhdissi, Sehatuk, Morocco, Morten Nybo, Danish Ministry
of Culture, Denmark, Carlos Abler, 3M, USA, Manar AlHashash, SG
Kuwait e Award, Kuwait
IBTIKARI EXHIBITION
The Ibtikari 2.0 winners at the Khalifa Fund Exhibition booth in the Foyer and explore Emirati
Innovation.
SOCIAL GET2GETHER AND NETWORKING OPPORTUNITIES
WSA is all about building new relationships, friendships and partnerships.
Networking goes best, in a nice and relaxed atmosphere.
The WSA-mobileGlobal Congress audience had the opportunity for exchange, fun and informal
discussions at two networking receptions.
Get2Gether at the Austrian Ambassy to Abu Dhabi, hosted by H.E. Ambassador Peter Elsner-
Mackay.
DINNER UNDER THE SKY
Fresh minds need fresh air. After a long conference and workshop day, all guests were invited
to a cultural dinner at the beautiful beach at Abu Dhabi corniche.
WHAT DO OTHERS SAY ABOUT WSA-mobile GLOBAL CONGRESS?
“One of the best informative conferences WSA 2015“
Mustafa Abdulla Almusawa, Abu Dhabi City Municipality, UAE
WSA-mobile Global Congress was a
great event, well organized and with a
great quality in startups and their re-
spective pitches were often moving and
passionate.
I was really impressed by some of the
startups that presented.
Participating as a juror was also a good experience and I
saw a lot of innovations that are very relevant for
the Networked Society vision that Ericsson is driv-
ing.
Jean-Luc Scherer, Head of Service Line Revenue Growth,
Ericsson
It was a wonderful experience, in personal,
professional and networking side. I’m sure
came back being a better professional and
person, because all the exchange I had with
all of you. I hope we can meet again in the
near future, to keep growing together.
Juan Urrazza, Personal, Paraguay
Great things will continue to emerge from
the garden WSA is nurturing.
It was amazing how many times a discus-
sion would start among randomly as-
sembled people, and the brilliance of tho-
se in the discussion would contribute an
idea, an insight, or a help connection.
The program was really great. It
combines all elements of engaging
the
participants - thought leaders and
experts sharing their knowledge and
providing
inspiration, participants from various
countries/continents sharing their
unique
ideas, the hosts sharing the rich heri-
tage of their country.
Anonymus, Attendee
I got really amazed by the amazing diversity that I could see
during the event. So many people from so many different
places! This has opened my eyes to reach a broader audience
with my solutions. The WSA was an amazing event to meet
new people from all over, make new friends and possibly new
business opportunities.
Anonymus
I would like to
warmly congratu-
late all the win-
ners and all par-
ticipants in the
2014-15 World
Summit Awards.
The expanding
use of mobile phones is creating
new domestic demand for mobile
applications and services geared
towards improving access to a
variety of content. Locally deve-
loped apps for local markets are
emerging fast in developing
countries, offering news, practi-
cal information and content that
supports social and community
development.
We have a shared responsibility
to ensure that advancements in
the area of information and com-
munications technologies make a
difference for sustainable deve-
lopment. The content developed
by the winners illustrates preci-
WSA-MOBILE GLOBAL CONGRESS
STATISTICS, SOCIAL MEDIA AND OUTREACH
420 attendees total from
67 countries
59% visitors from the UAE
TOP 5 COUNTRIES IN TERMS OF ATTENDEES United Arab Emirates
Austria
Brazil
Philippines
Benin
WSA-MOBILE STATISTICS:: INNOVATIVE SOLUTIONS WITH SOCIAL IMPACT
REGIONS NOMINATIONS Nominating countries WINNERS
Africa 85 19 2
Arab Countries and Middle East 92 17 9
Asia 87 16 4
Europe 169 33 19
Latin America and Carribean 53 12 5
North America and Oceania 27 4 1
513 101 40
WSA-mobile Publications featuring partners, start-ups and industry trends
Catalogue
Program
The WSA-mobile catalogue featured the 40
winners, articles by industry leaders and
provides an excellent overview about how
ICTs can have an impact on society.
Print run: 3000
Language English
Enriched with augmented reality content!
The WSA-mobile Global Congress
program provided an excellent over-
view about all activities, including
background information about parn-
ters and speakers.
Print run: 3000
Language English
WSA-mobile Video Productions
Youtube Channel: wsamobile
Total Views: 170.000
Views February 2015: 2700
WSA-mobile Global Congress Teaser Video
WSA produced for each winning project a demovideo, presenting the unique value of the applications.
WSA-mobile Global Congress Post Show Video, capturing
the highlights.
WSA-mobile Global Congress Eventapp
eventmobi.com/wsam15
WSA-mobile Eventapp provided all schedule updates, featured speakers, winners and partners, and
was also a great tool to interact with other delegates.
WSA-mobile Event App was a webbased application and therefore accesible on all devices.
3985 Pageviews
WSA-mobile Global Congress Eventwebpage
All updates, registration, program features and news were also featured on the WSA-mobile Global
Congress event webpage: events.wsa-mobile.org
Pageviews: 5.600
38% Pageviews from UAE
WSA-mobile Global Congress: Global Reach through Social Media #WSA15
In order to spread the word about all ongoing activities, sessions and meetings, WSA-mobile used
Facebook, Twitter, Instagram and LinkedIn to reach its online communities.
For WSA-mobile Global Congress we created a Social Media Wall, showing all activies with #WSA15
https://walls.io/wsamobile
GLOBAL REACH:: SOCIAL MEDIA #WSA15
WSA-mobile promoted the Global Congress speakers, partners, topics and winners continuously on
Facebook.
Current Facebook Likes: 4.334 (March 2015) | www.facebook.com/worldsummitaward
During the WSA-mobile Global Congress the WSA Facebook page got many new likes.
Great content shows great results.
The reach on Facebook had clear peaks
during the weeks before the WSA-
mobile Global congress and the days
during the congress in Abu Dhabi.
The post about the WSA-mobile Global Champions and the Award ceremony reached 16.243 people
and got 210 likes.
To guarantee interaction between our community, WSA created also a Facebookgroup, to share
pictures, post news and keep each other updated.
The WSA Facebookgroup has currently 175 active members.
GLOBAL REACH: TWITTER #WSA15
WSA official hashtag #WSA15 has been used 1125 times in 30 days. From the graphics below,
you can notice a peak on the Congress days. Twitter.com/WSAoffice
In detail:
January 31st 143 (pre-conference day)
February 1st 345
February 2nd: 363
February 3rd: 126
In everage, the hashtag covered the 3 days of the event with 278 tweets per day.
PR and NEWS
Mediapartners 2015
WSA-mobile NEWSLETTERS
WSA-mobile shared
WSA-mobile Global Congress was brought to you by the
WSA mobile volunteer network and the WSA Partners:
CONTACT:
Prof. Dr. Peter A. Bruck, Chairman World Summit Award
Ms. Nora Wolloch, WSA Project Manager
wolloch@icnm,net | +43 660 630408 3
Ms. Manuela Wagner, WSA Community Developer
www.wsa-mobile.org
facebook.com/worldsummitaward | twitter.com/WSAoffice
Leopoldskronstraße 30, 5020 Salzburg, Austria