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Creative and Media: Level 2 Higher Diploma Unit 5: Campaign

5.2.1 Finding your campaign

Student Bookpp 152–61

In Activity 5.1.2 you looked at posters and analysed their message and target audience. Now you are going to think about a campaign that you would like to conduct. This might be a campaign for something you are passionate about or it might be about a local issue.

On your own or in a small group:

make a list of the kind of campaigns that you would like to conduct

Drink driving

Domestic violence

Breast cancer

Issues related to women like how women are look at in the music industry

discuss your list with your group, if you are working with others

decide which of your ideas would be the most appropriate

In my group we decided to do the campaign on domestic violence but not only on women

but with children and we also decided to do the campaign on video vixen (which is related

to how women are looked at in the music industry.) We decided that this campaign will be

most appropriate because as girls growing up in the 21st century and the western world we

have strong opinions on how views of women have not changed that much. We also have

a strong opinion on how women are looked at in the music industry and how domestic

violence on women and children has not changed.

think about the resources you have available to conduct your campaign

We have a voice and we can use that to speak out and to teach people about this matter and about our campaign.

We have creativity and we can use that to make posters and banners to make sure people are aware of the issue and about the campaign we are holding.

We have a performing space so we can use that and we can conduct a short play on our issue so that people don’t get bored and we cover the entertainment and creativity side of the project.

think about the medium you will be using to communicate your campaign message to the target audience

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Unit 1: Scene Creative and Media: Level 2 Higher Diploma

Performance: we used this because of the target audience we are targeting we are aiming at a young audience like teenagers because there the age group that watch music videos that use women in a bad way and influence young people in a bad way. Domestic violence because young people are normally targeted with this kind of abuse because of the vulnerability.

Make accurate and effective plans for your campaign

Prepare your campaign materials.

- Title of the campaign- She’s abused.

-The play is based on children and young girls that get involved in the wrong thing like video modeling but not the appropriate one, children that are being abused by the parents and girls with religions that there not comfortable with or their parents religious views are being oppressed on them.

-Posters to get the target audience knowing about the campaign -Flyers to hang out to people outside the school to get a wider audience.

© Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.2