YOUR STREET. YOUR DAY.Centering Community In Open Street Events

Sunday Streets SF OverviewHistory

Organization & Partnerships

Pillars of Community EngagementOutreach

CommunicationProgramming

Case Study - Bayview/DogpatchOutreach where you least expect it

Recognize your blind spotsTake a risk on programming

PROGRAM OVERVIEW

HISTORY

2008 SeasonAugust 31, 2008 September 14, 2008

2009 SeasonEmbarcadero April 26, 2009 Bayview May 10, 2009Mission June 7, 2009 Mission July 19, 2009Great Highway August 9, 2009Great Highway September 6, 2009

2010 SeasonEmbarcadero March 14, 2010 Great Highway April 11, 2010 Bayview April 18, 2010 Mission June 20, 2010Mission July 11, 2010 Great Highway August 22, 2010 Tenderloin October 24, 2010

2011 SeasonGreat Highway April 10, 2011Mission May 8, 2011 Bayview, Dogpatch, Potrero June 12, 2011 Great Highway July 10, 2011 Civic Center August 14, 2011 Western Addition September 11, 2011 Chinatown, North Beach September 18, 2011 Mission October 23, 2011

2012 SeasonEmbarcadero March 11, 2012Great Highway April 15, 2012Mission May 6, 2012 Mission June 3, 2012Mission July 1, 2012 Bayview/Dogpatch July 22, 2012 Mission August 5, 2012Chinatown August 26, 2012Western Addition September 9, 2012 Excelsior October 21, 2012

2013 SeasonEmbarcadero March 10, 2013Mission April 14, 2013Bayview/Dogpatch June 9, 2013 Great Highway July 7, 2013Mission July 28, 2013Tenderloin August 18, 2013Western Addition September 8, 2013Excelsior September 29, 2013Richmond October27, 2013

2014 SeasonEmbarcadero March 9, 2014Tenderloin April, 13, 2014Bayview/Dogpatch May 4, 2014Great Highway June 8, 2014Richmond July 13, 2014Mission August 24, 2014Western Addition September 14, 2014Excelsior September 28, 2014Mission October 19, 2014

2015 SeasonEmbarcadero March 8, 2015Bayview April 12, 2015Mission May 10, 2015Great Highway June 14, 2015Tenderloin July 12, 2015Excelsior August 16, 2015Western Addition September 3, 2015Mission October 18, 2015

2016 SeasonMission, April 10,2016Bayview, May 1, 2016Great Highway, June 12, 2016Tenderloin, July 10, 2016Mission, August 21, 2016Western Addition, September 11, 2016Excelsior, October 16, 2016Embarcadero, November 13, 2016

WHERE WE ARE NOW

• 8 events once per month

• 7 different routes (one route repeated)

• 1-4.5 miles in length

• 5 hours

• 10,000-25,000 attendance per event

PROGRAM OBJECTIVES• Create temporary open space and recreational opportunities in

neighborhoods most lacking

• Encourage physical activity

• Foster community

• Transform the way people think about city streets as public spaces

GOALSSHORT TERM: A weekly Sunday Streets in Golden Gate Park and on the Great Highway

LONG TERM: A citywide network of car-free streets every Sunday!

CITY PARTNERSHIPS

AGENCY PARTNERS

SPONSORSHIPS

SMALL BUSINESSES

COMMUNITY GROUPS

COMMUNITY GROUPS

VOLUNTEERS

VOLUNTEERS

PILLARS OF COMMUNITY ENGAGEMENT

OUTREACH• Doorhangers• Merchant Walks• Letters to churches and businesses• Community Planning meetings• Partnering with local organizations to cross-promote events

COMMUNICATION• Social media• Print• Word of mouth• Telecommunication

• Phone/text• Emails

• Language

PROGRAMMING• Placement• Diversity• Quality• Quantity• Community wellness vs. public health

CASE STUDY:BAYVIEW/DOGPATCH

ROUTE OVERVIEW• ~ 2.5 Miles • Spans both Bayview and Dogpatch neighborhoods

• Has a large industrial stretch separating the neighborhoods

• Significant socio-economic disparities and racial segregation between the communities

THE NEIGHBORHOODS

• Dogpatch• Recently very affluent• Trendy makers district

• Bayview-Hunters Point• Historically Black neighborhood • Experienced decades of pollution, substandard housing, declining

infrastructure, limited employment, racial discrimination, and gang violence

• Currently experiencing rapid gentrification, with the city’s Black population plummeting to 3% from its height of ~13% in the 1970

OUTREACHWHERE YOU LEAST EXPECT IT

• Sam Jordan’s Bar & Grill• Knew it was a community touchstone• Still nervous about hosting there

• BayView - ‘paper of record’ for the neighborhood• Thought we were an outsiders’ event• Didn’t think we were involving the community• Invited her to the meeting at Sam Jordan’s• By the next email, she was writing about getting her bike tuned up

for the event

COMMUNICATIONSEEING MY BLIND SPOTS

• My concept of ‘professionalism’• Emailing to schedule a call• Never text• No paper!!! • Sunday Streets is my job, but it’s community members’ day to have

fun! • Emails > Flyers > Text Chains

• Everyone asked for a flyer• Very few people included email addresses on physical sign-up

forms at outreach events in the neighborhood• Transformed my perception of texting from an informal/less reliable

medium to a culturally aware and effective strategy for outreach

PROGRAMMINGTAKE A RISK

• Historically difficult to activate the Bayview• Community input on placement and themes of Activity Hubs

• Community driven programming• Community wellness vs. public health

• Please just put the sodas inside! • The Big Reveal: Recreational Opportunities • Debrief meeting

• Everyone’s favorite part was the planning process• Excitement, commitments and ownership of route expansion!

THANK YOUSundayStreetsSF.comKaty@Livablecity.org