writing pages to rank in the search engines

16
How to rank an Affiliate site in Google! Adam Riemer @Rollerblader www.AdamRiemer.me

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly pages.

TRANSCRIPT

Page 1: Writing Pages to Rank in the Search Engines

How to rank an Affiliate site in

Google!Adam Riemer@Rollerblader

www.AdamRiemer.me

Page 2: Writing Pages to Rank in the Search Engines

Panda cam is cute and cuddly….

Pandas

http://www.sandiegozoo.org/pandacam/images/meet_cam-swap2.jpghttp://www.lotustours.net/images/newsletter/Mei_Lan.jpg

Page 3: Writing Pages to Rank in the Search Engines

But Panda’s also kill your Content!

Pandas

http://fc03.deviantart.net/fs71/i/2011/102/c/0/psycho_panda_by_5hangt5ung-d3dtgx8.jpghttp://kalinnacheff.com/wp-content/uploads/2012/03/Google-Panda-Update-Cartoon-by-Kalin-Nacheff-Bloodthirsty-Panda-The-Texas-Chainsaw-Massacre-Panda.jpg

Page 4: Writing Pages to Rank in the Search Engines

Penguins tap dance, sing and surf…but…

Penguins

http://www.aceshowbiz.com/images/news/penguins-rapping-justin-timberlake-s-sexy-back-in-happy-feet-two-teaser.jpg

Page 5: Writing Pages to Rank in the Search Engines

Penguins live in bad neighborhoods and ruin your reputation, value and links!

Penguins

http://art.ngfiles.com/images/44/johnnycancer_bionic-penguin-attack.jpg

Page 6: Writing Pages to Rank in the Search Engines

Humming birds love princesses, flowers and...

and

http://irvingparkgardenclub.files.wordpress.com/2011/02/hummingbird2.jpg

Page 7: Writing Pages to Rank in the Search Engines

Spread rumors, ignore you and don’t stay put!

Hummingbirds,

http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-Pocahontas-Hummingbird.gif

Page 8: Writing Pages to Rank in the Search Engines

Pandas, Penguins & Hummingbirds

http://fc03.deviantart.net/fs71/i/2011/102/c/0/http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-Pocahontas-Hummingbird.gif

Page 9: Writing Pages to Rank in the Search Engines

But who is the worst?

OHH MY!

http://webhost.pro/blog/wp-content/uploads/2012/07/Panda-Penguin.jpeghttp://bluespiderseo.com/wp-content/uploads/2013/09/google-hummingbird-algorithm.png

Page 10: Writing Pages to Rank in the Search Engines

Content Links Content again

That depends on your site!

@Rollerblader www.AdamRiemer.me

Page 11: Writing Pages to Rank in the Search Engines

Title Tag – 70 characters Meta tags

◦ Description 156 ◦ keywords 3

Word count – 300 – 500 minimum H tags –

◦ Create a tree to look at ◦ Outline your posts

Images◦ Name them◦ Upload and save them◦ Alt and title tags (links and images)

Videos – Viewbix.com, OneLoad.com◦ Rich snippets◦ Screen shots◦ Naming structures and links◦ Video sitemaps, Closed captioning, Transcribe them, Multiple sizes, Responsive

Content and On Page

@Rollerblader www.AdamRiemer.me

Page 12: Writing Pages to Rank in the Search Engines

Backlinks – What are good and what are bad?◦ Neighborhood from the sites◦ Neighborhood on your site◦ Your server and IP address

Do follow vs. No follow◦ Your site◦ Other sites

Natural links vs. unnatural Internal links

Links

@Rollerblader www.AdamRiemer.me

Page 13: Writing Pages to Rank in the Search Engines

What is the goal of your page? What is the intent of the visitor?

◦ Should you create more than one page based on intent?

How have you helped the visitor? Have you given a way to share this content?

◦ Is the share accessible by Google? What questions have you answered that

other sites haven’t provided a solution for? What modifiers have you used and have you

not used?

Content again

@Rollerblader www.AdamRiemer.me

Page 14: Writing Pages to Rank in the Search Engines

What networks are relevant for your topic? ◦ B2B◦ B2C◦ Both

Will it send signals back to Google? Does the traffic convert into sales?

◦ Add in a redirect or custom url with a custom affiliate link to each share button so everything is trackable.

◦ What other SEO attributes are social site having an affect on? Bounce rate Pageviews Unique vs. return visitors Pages per visit Time per page

Have you gone social?

@Rollerblader www.AdamRiemer.me

Page 15: Writing Pages to Rank in the Search Engines

Keyword Density Tags and categories if you’re blogging Full urls in your css vs. shortened urls Breadcrumbs Navigation

◦ Is it image or text based Authorship tags for Google Internal linking structures What else?

Let’s get detailed!

@Rollerblader www.AdamRiemer.me

Page 16: Writing Pages to Rank in the Search Engines

Thank you!Adam Riemer@Rollerblader

www.AdamRiemer.me