Writing for PR, Companies & Government

• Reporting and Writing

• Journalism and Media Studies Centre

• The University of Hong Kong

Alex Lo

Rules

• Communication. That means avoid being:

• Unintelligible

• Badly organized

• Difficult to understand

Avoid jargons, technical or academic terms

Keep it short and sweet, and to the point

Rules

• Who you write for

• How best to reach them

• What you want to communicate & accomplish

PR: The Press Release

• Write it the way you would a news story; follow the 4-part news structure:

• 1) The Lede

• 2) Explain, support and amplify

• 3) background or context

• 4) More info

• KEEP IT SHORT & TO THE POINT. Try keeping to a single page